SnoozeShade is the on-the-go sleep solution for babies. SnoozeShade is the leading black out blind for strollers, pack 'n plays and car seats blocking out sun, rain and bugs. It blocks 94% of light to create a dark and cozy sleep environment for babies, and protects them from the sun with SPF 50. SnoozeShade is easy to assemble with Velcro straps, which is especially great for traveling! It has becoming the hottest new baby product for moms and dads on-the-go. Launch date: January 2010.
— As of 09/13/2012 this product had 4.8 out of 5 stars from 25 reviews on amazon.com. Pros: Protects babies from sun but lets fresh air in; doesn't make stroller interior too hot. Cons: One user said after time the Velcro detached from the mesh.

The Laugh and Learn Click 'n Learn Remote is baby's very own remote with so many buttons, songs and learning fun. With realistic styling and a light at the top of the remote, baby will delight in being in control of all the sounds and music. Baby can click away to learn about numbers, opposites, colors, greetings and first words. Turn the volume up and down or switch channels to hear a new station. With four songs and lots of realistic sound effects, baby will love being in control of their very own learning remote.

Days, months, years, seasons, time, day-time activities: reassuring concepts that help you to know where you are in life. What is more, this picture has a tree for identifying the seasons and shows a thermometer. Moreover, this calendar contains a thermometer and a tree that will help you identify the seasons. Launch date: January 2012.

10" MY DOLLY - GRACE is part of the My Dolly Collection by Aurora. These dolls feature adorable details and are baby safe with embroidered eyes

10" MY DOLLY - SIERRA is part of the My Dolly Collection by Aurora. These dolls feature adorable details and are baby safe with embroidered eyes.

This new set of our popular 1-3/8th cubes feature updated colors in 36 pieces, adding a bit of brightness to standard block play.

Let kids' imaginations soar with this gliding toddler plane. The dynamic rolling rubber wheels and spinning front propeller will engage any young pilot.

An easy option for swaddling a baby. Babies will feel secure and snug with stretch organic cotton. It allows babies to move their hands into a comfortable position that suits them without waking up. Now with poppers in the arms for an easy transition into a sleeping bag. The ergococoon gives babies the option of sleeping arms free or tucked in. Launch date: 2010.

This mobile construction bench includes a wooden saw, hammer, screwdriver, and wrench. Made of birch plywood, wheel treads made of silicone. L 43 x w 33 x h 49 cm. Brake can be adapted according to individual needs.

"Dingalingaling", our little heroes won't zip round the corner like the real fire brigade but this walker wagon helps them to start walking. They can push themselves up on their feet, find their balance and take their first steps. Special elements stimulate their curiosity: the flashlights turn when the wagon is pushed. The wagon of course comes with a fire fighter in the form of a cheerful glove puppet, which can be removed for play. Material: birch plywood, wheel treads made of silicone, cotton glove puppet. Dimensions: l60 x w 35 x h 52 cm.

This little pirate ship has a colorful red and white striped sail, and squirts water in the bathtub.

2 items per color. The chain clips onto baby's shirt and can easily attach to a pacifier with no ring. Material: polyester. Dimensions: length approx. 25 cm.

Made of high quality cotton from controlled organic farming. Charming companion to snuggle up to and cuddle. Stimulates crawling and walking. HABA Pure Nature series: high quality, sustainable use of resources and protection for our environment.

Vibrant pink, orange, red, and yellow wooden flower rattle. This toy promotes cause and affect. Twist the toy and it makes clicking noises.

This toy promotes cause and affect. Twist the toy and it makes clicking noises. Wooden, accented with bright green paint.

Updated classic stacking toy with a twist. 4 vibrant wooden rings, teddy bear ball topper, and base. Facilitates hand-eye coordination, learning colors and size relationships. Appealing feel and look that keeps children coming back. Red ball topper screws neatly onto the top of the stack. Made of PlanWood - sustainable material from leftover sawdust.

A fun safari animal puzzle that's shaped like a cube. Promotes problem solving skill and hand-eye coordination. Slide individual cubes on pegs to create images. 8 unique images to view in all. Made of renewable rubberwood and non-toxic paint.

Each blanket is an opportunity to wrap children in the warmth of Huggles love. The blanket is an extension of the doll's personality, characterizing one of their favorite things. Launch date: March 2012.

Our Activity Blankie is perfect for busy mothers as baby will stay active and engaged. It’s a blankie that’s snuggly, bubbly, squishy and squeaky all in one. The precious bear, star and moon will bring joy and delight to little ones. Launch date: March 2012.
Awards: 2012 Seal of Excellence - Creative Child Magazine

This gorgeous, luxe duo is hard to resist; its a blankie for life on-the-go. It’s a toy storage, pouch-pillow and blanket all in one, sure to make nap time cozy just about anywhere. Launch date: March 2012.
Awards: 2012 Kids Product of the Year - Creative Child Magazine

Shopping Cart Covers help keep baby’s Germ-Free. Our Unique Elmo and Cookie Monster designs, make riding in the shopping cart fun. A "Must-Have" for all New Parents. Features sewn-in pockets for drinks and toy loop to attach their favorite toys. Thick padding makes riding in the ELMO Shopping Cart Cover comfortable and FUN. Great for Restaurant High Chairs too. Machine Washable. Sesame Street is the Most Well-Known Children's Program (81% Aided Program Awareness). Launch date: February 2012.

Appeteethers are fun, safe, patented teethers that are unlike any others on the market. They come in silly shapes including Chompin' Chicken Wing and a Baby-Q Rib, and are non-toxic, BPA-free, PVC-free, lead-free, and phthalate-free. They are made of silicone and have great texturing to help massage sore gums. Kids love chewing away on these, and parents get a kick out of watching them. Exceeds Consumer Product Safety Compliance Standards. Non-Toxic, BPA-Free, PVC-Free, Lead-Free, Phthalate-Free. Launch date: December 2010.

This belt positioning booster is a top of the line car seat. The Kiddy Cruiserfix Pro protects a 4 to 12 year old child with maximum safety standards in mind. This seat grows with your child upward and outward and connects to any vehicle by use of seatbelt or equipped with LATCH. The seat has three layers of Side Impact Protection foam in the head area and incorporates deep walls all the way through the seat. It houses an integrated LATCH system that easily retracts into the seat when not in use and utilizes a proven 'crumple zone' technology from the automotive industry into the belt path of the car seat. Launch date: January 2012.
Awards: 2012 - Creative Child Magazine Product of the Year; 2012 - AGR Certified and Recommended - Association Forum Healthy Back - Better Living

The Kiddy World Plus is a German engineered and designed car seat that utilizes a Protection Shield in place of a traditional harness. The traditional harness holds the child in such a manner that the energy in a frontal crash is absorbed solely in the neck area.  With the Kiddy Protection Shield the energy is absorbed through the upper portion of the child's body reducing the impacts of whiplash. With a traditional harness the child can unbuckle and get out of their car seat by themselves. With the Protection Shield the location of the buckle is below the child's hip making it almost impossible for them to unbuckle the car seat on their own. Another great feature of the Protection Shield is the application for children with special needs. Austic children and those with Down Syndrome do not find this seat as confining as one with a traditional harness. It is very difficult for them to get out of as well. Launch date: April 2012.
Awards: 2012 - Creative Child Magazine Top Choice of the Year

This vibrant, wooden, bear stacker has 5 colorful discs and a playful bear head topped with embedded magnets for easy stacking and is suitable for kids 9 months and up. Stacker is painted with a non-toxic finish, and also features a wobble base for an added element of fun. Launch date: 2012.
Awards: 2013 TDmonthly Seal of Approval