When the Pinkie Pie pony figure is placed in one of the dessert-themed carts, she goes around the ferris wheel while music plays. This ferris wheel playset comes with a Pinkie Pie pony figure with removable hair.

This precious playhouse has everything baby Pinkie Pie pony needs to feel at home, including a swing, a crib and other fun accessories, plus sounds, lights and music at the push of a button. The playhouse playset includes a pony figure, crib, swing, pull toy, teddy bear toy, milk bottle and bowl accessories.

Kids can unlock the adventure of this lost fantasy world with five activation points in all. When a boulder is placed in the dino’s mouth it rolls down the tunnel, and when the figure is turned in different directions, it can throw the boulder, stomp its feet and move its neck.

This play set, designed to stimulate kids' imaginations, features a fantasy world in which robot police roam the streets. The police headquarters comes with a landing pad, jail, elevator, lights, sounds and more, and it even transforms into a robot.

The Giant Hamster Fun House  is designed to be a perfect home for Zhu Zhu Pets hamsters. The playset measures 80" inches long and includes two rooms with a connecting tunnel.

Zhu Zhu Pets hamsters can ride this magical carrot elevator to explore new heights. When placed in the playset, Zhu Zhu pets zoom around.

This styling salon allows girls to give their Liv dolls new looks over and over again. The Liv Salon Studio comes with Sophie's styling chair and two extra wigs.

Polly and her friends are ready for the beach in tropical-inspired outfits. The playset includes a pool, jacuzzi, hammock, and palm trees, and comes with a Polly doll, a pet monkey and plenty of island-themed accessories. Polly's hair turns purple when dipped in water.

Strawberry Shortcake serves up very sweet treats in her charming strawberry-shaped, berry-scented café. This playset comes with a mini Strawberry Shortcake figure, dress, hat, bed, bed tray,  two mugs, counter with animated blender, oven basket, table and chairs, two “fruit smoothies”, and trays with muffins, croissants, pie, cupcakes, cake, sandwiches, waffles and pancakes.

These Strawberry Shortcake and Lemon Meringue figures are ready to give their cat Custard a bath in a tub just his size. The playset comes with three figures, a bathtub, two dresses, a hat, a shampoo bottle and bubble accessories.

These scented dress-up Strawberry Shortcake and Raspberry Torte figures come with six interchangeable dress accessories, along with two purses and a hat.

This aquatic playset works in the tub and on land. The floating island with a clear bottom features several water play activities including a spiral car launching ramp, a water squirter and a trap door.

This wand can twirl the included princess figures and features a detachable throne. The dolls are interchangeable with other Magical Minis figures.

This colorful ice-cream-parlor-themed carrier comes with a donkey pet, built-in playset and ice cream accessories.

Kids can take this colorful deer pet on wild adventures, and can even write home on the included postcard. This set comes with starfish and seaweed accessories and a postcard.

This 11" by 7" by 8" portable playhouse includes three fairy friends, a bee fairy, a table and chairs, and a slide. The  removable roof allows for easy access to the inside.

This fold-out play scene comes with an Ella figure dressed as a ballerina, a poseable Dog-Dog the Puppy, a glittery cape, a floral ballet bar and a full-length swivel mirror.

This playset comes with an Emily figure dressed as a cowgirl, and a poseable pony. Also included are a wicker basket carrots, an apple, a pony bridle and reins, a saddle, a pony Brush, a pail with movable handle, a blanket and a fold-out play scene.

Hazel likes to make a lot of noise. She loves banging on the cymbals of her father's drum set. Honey really likes playing in his father's mail bags and throwing envelopes in the air. He tends to make a big mess. This pair is part of the Calico Critters of Cloverleaf Corners collection.
— Mary Sisson, owner of Kazoodles in Vancouver, Wash., named the Pickleweeds family among her top-30 best sellers in early June 2010.

AquaPlay is a Swedish line of educational water products for indoors and outdoors that allows all children, young and old, to find joy in playing with water. The system is modular and provides endless opportunities for expansion and rebuilding. It stimulates imagination and role-play.

Lock & Harbour World includes:

• 1 lock (including 3 lock gates & 1 water pump)
• 1 paddlewheel
• 1 harbor world (including 1 water gate, 1 crane with bucket & 2 stickers)
• 1 barge
• 2 fasteners with sealing strips

With this 40-piece restaurant playset, little ones can design their pretend menus with many different pretend food items, and step into fully into their roles with a guest check pad, a waitress's apron and a hat. The table is set with menus, cloth napkins, cups, plates and flatware. The set, which packs into a carrying case, even comes packaged with two play credit cards.
― “The Sweetheart Cafe from Alex does very well,” said Lori Hershman, owner of Evan's Toy Shoppe in Camden, Conn., in spring 2010.
― Five out of 43 retailers who took part in an April 2010 survey of best-selling activity kits and playsets named Alex as their top supplier for this category.

Baseball Guys packs an entire stadium into a handy plastic storage bin. Each box contains 26 2 1/2" players from red and blue teams, an umpire, a felt field and an adjustable scoreboard.
Awards: iParenting Media
— Katie from Katie’s Nesting Spot felt that the Baseball Guys made a great way for fathers and grandfathers to bond with their kids over baseball. She appreciated the comparatively large size of the figures and the included stackable carry case, though she remarked that the container lid did not stay shut when moved.
— Rhea of Mommy23Monkeys reported that her eldest son disliked having to switch between figures posed in “hitting” and “running” poses while acting out games. Her more imaginative sons thoroughly enjoyed playing with the figures, both in baseball and non-baseball themed play.
— In a May 2012 survey about best selling toys, Mike DiAndrea, manager of Hardware Toy Center in Paoli, Pa., told TDmonthly that they sell 10 of this item each month.

This realistic kitchen and dining counter has a dual-sided design for multi-child use. Its modern features include a "stainless steel” oven, refrigerator and serving utensils. Also included are a 39-piece accessory set, lots of storage, two electronic sound features, and a deep sink.

This sleek European-influenced styling uses gender-neutral colors to appeal to both boys and girls. “Stainless steel” appliances and accents add to the clean, modern look. A special frying pan and boiling pot with lid activate electronic frying and boiling water sounds in the stove’s cook top burner. Additional electronic sounds in the oven, microwave and phone add to realistic play. The set also includes a refrigerator, coffee maker, faucet and sink.

Teddy Bear Picnic is designed to provide everything kids need for picnicking fun in an easy-to-carry tote. It unfolds to a 41" x 44" Picnic Blanket and comes complete with a classic positionable Vermont Teddy Bear dressed in a coordinating dress and ready for countless picnicking adventures. Launch date: July 2010.