A combination slipcover, outfit and carrier, Petjamas accessories for kids' favorite Pillow Pets. This super soft, super cute and super cleanable cover acts as clothes or a carrying case for plush companions and a pillow case for children. Launch date: November 2011.

These YooHoos play 3 of Christmas Carols when squeezed, including "Jingle Bells…", "Santa Claus is coming to town..." and "Ho Ho Ho Merry Christmas". Available in a variety of styles.

This stuffed owl comes with a embroidered heart on its belly. Also available in 6" size. For Valentine's Day and year round.

Olly Oogleberry™ is a curious and lovable alien seeking adventure and discovery.  After traveling 11 million light years from his home planet of Oogleberry, Olly and his merry band of alien misfits finds the companionship of young earthlings who share with him all the wonders of your extraordinary planet, Earth. In return, Olly Oogleberry teaches earthlings about space, aliens, UFOs and distant galaxies. Launch date: June 2011.
Awards: 2011 Davey Award for Education and Youth Web Site (OllyOogleberry.Com); 2011 IMA (Interactive Media Awards) Outstanding Achievement Award in category of Teens for www.OllyOogleberry.Com

Kids love our backpacks and lunch boxes, but hugging a backpack isn't much fun. So we've made some of our favorite forest creatures into squishable, squeezable, stuffed toys. These furry guys are sized for maximum huggability and are suitable for kids of all ages. There's no plastic or other little pieces that might be swallowed. Tested lead free and phthalate free. Launch date: December 2011.

A green blooded showman whose ego thrills at performing on Pet Town’s center stage and signing autographs for all of his adoring fans. Crude and full of attitude, Warto’s performances get wild when he’s cranky. A master of strange and unusual smells, Cranky Warto displays his talent for making rude noises.

Looking deceptively like a domestic cat, the bobcat remains wild at heart as it hunts through the night for prey. Bring the wonder of nature to kids' fingertips with this Bobcat Finger Puppet from Folkmanis. Launch date: July 2011.

Cotton Candy Cutesies are truly sweet plush characters with wispy hair that looks just like cotton candy. Each scrumptious Cutesie has a distinct personality based on their flavor - from rainbow cookie and orange cream soda to bubblegum and hot cinnamon.

Zip-Itz are magical and mischievous plush creatures that came to life after a mysterious machinery malfunction at the Zany Zipper Factory. Instead of zippered rain boots, purses, wallets and more, the machines spewed out colorful Zip-Itz instead. While no one is quite sure how they came to be, one thing is for certain - they make the very best pals. Adorned with rainbow-teeth zippers that open to reveal secret pockets, Zip-Itz are perfect for hiding all kinds of treasures. Each creature has a unique personality. The line includes 12 Zip-Itz Miniz and 6 Zip-Itz. Launch date: 2012.

Zip-Itz are magical and mischievous plush creatures that came to life after a mysterious factory machinery malfunction at the Zany Zipper Factory. Instead of zippered rain boots, purses, wallets and more, the machines spewed out colorful Zip-Itz instead. While no one is quite sure how they came to be, one thing is for certain - they make the very best pals. Adorned with rainbow-teeth zippers that open to reveal secret pockets, Zip-Itz are perfect for hiding all kinds of treasures. Each creature has a unique personality, fabric pattern, design and story based on what they were intended to become at the factory. The line includes six Zip-Itz characters. Launch date: 2012.

The screams outside awaken you. Hurriedly, you hop from your bed and slink into your soothing, soft slippers. Racing for the door, they give a hard tug, as if caught on a splinter. You pull and they rip and snap, sending you plummeting to the ground. That's when you notice the squirming, squishing, suckling feeling at your heels. Frightened, you look down your trembling legs and you realize that you're slowly being digested by the beheaded undead! You're now wearing your new pair of ZOMBIES AFOOT SLIPPERS. Launch date: November 2011.

Even infants can enjoy building and repairing with these soft tools. This nine—piece set contains a hammer, a drill, a screwdriver, saw, and more, all of which make a variety of delightful noises and are soft enough for the tiniest construction workers.
— As of 11/16/2011 this product had 4.4 out of 5 stars from 26 reviews on Amazon.com. Pros: Cute; the vibrating drill is fun; soft yet durable; Machine washable. Cons: Toolbox seems flimsy.

TeeGee is a fully interactive, customizable stuffed animal capable of telling stories, singing songs, and playing games with children. TeeGee is able to interact with the world through smart accessories, speech recognition, and other modes of communication. Parents can customize TeeGee's behavior by downloading age-appropriate apps from our online app store or the iTunes app store. Launch date: August 2011.

This little crimson bird is waiting to perch on kids' hands. Bring the wonder of nature to children fingertips with this Cardinal Finger Puppet from Folkmanis. 5.5" long. Launch date: July 2011.
— In a May 2012 survey, four out of 11 retailers told TDmonthly that Folkmanis was their best selling brand of plush or puppets.

Annual plush bear for Amazon from Gund. Limited edition-2011 only. Soft and huggable. For children of all ages.

Kram Scrammy love information of any kind. If knowledge is power, then Kram Scrammy is uh, power hungry. But you have to help him learn how to take it easy and have a good time.. too much of a good thing and all that, you know? If Kram Scrammy gets to become a problem, take him phone booth hunting. He's nuts about phone booths, especially those old ones with the closing doors. Watch out for beepers though. Oh man, don't let him have a beeper. No no no.

Groody is a pretty relaxed, easy going, energetic, stressed out, moody broody mess! AAAAHHHH! Did I just close that door? It was a ghost! Did I close the garage door? Did I send that e-mail to the wrong person!!!??? You get the picture…which is exactly why Groody has chosen you to be his pal. If you are willing to help him on his quest for inner peace he will help you on your quest for whatever dealio you got going. His first though.

Jiker didn't sign up for any of this! Did you? You don't look like you did. Who would! OK so Jiker was born... can't help that! So why does she have to follow these wacky rules! Says who! Well she's had enough. From this day on, Jiker is going to live the good life no matter what. And now that you're reading this, she figures she can leave it up to you to figure out the details, such as what in the world this all means, the purpose of life, and the other good stuff (like baking secrets, etc.). Jiker is approximately 12" tall.

Kipsy and the Magic Beans is a bedtime story about a special little gnome named Kipsy. He isn't very fond of bedtime, but after finding something magical in the forest, his feelings change. The story offers a time of bonding between parent and child and many times even helps children get excited about bedtime, instead of dreading it. Includes 13 pg colorful boardbook, the cuddly Kipsy doll, 5 magic beans and 5 prepackaged incentive toys. Launch date: October 4, 2011.

13" Soft, huggable plush. Push Chica's belly and she squeaks. Clean with a damp, soapy cloth and fluff dry. Launch date: November 2011.

Each set includes a fashionable pet carrier purse and fuzzy blanket for celebrity naps.  Paired with Pet Personality Sets and Celebrity Pet Play Sets these couture purses pull the whole Pawparazzi look together for only $7.99. Launch date: September 2011.

Choose from 6 themes: Winter Fun, Celebrity Sleepover, Beach Boogie, Fun in the Sun, Celebrity Wedding, and Diva Ballerina. These accessory sets expand the pretend play experience for Pawparazzi fans. Launch date: September 2011.

Pawparazzi Pet Personality Sets are the newest addition to the Pawparazzi line. 6 new 'mini' Personality Sets offer kids their Pawparazzi pet fix at a retail price of only $9.99. Each set includes a plush pet, clothing accessory, sticker, and trading card with fun facts about the famous pet. "Kids become engaged in the fantasy world built around Pawparazzi. Every pet has a personality that is enhanced through the product accessories and offerings and online at PlanetPawparazzi.com," Susan DeCoste, marketing coordinator at Noodle Head,Inc., told TDmonthly. Launch date: September 2011.

Soft, white, and squishy, this 15" spherical polar bear is made of all new polyester fiber.

All Toasty Friends products are filled with American-grown flaxseed and a special combination of FDA food grade herbs, which means they retain their temperature and aroma longer and provide ultimate therapy benefits. A Toasty Bear & Friends animal can help calm a child, soothe aches and pains, speed healing, relieve symptoms of flu, bronchitis, and other illnesses. They can warm up hands and feet, and fill a void caused by a loss or life change. They are ideal for those with arthritis, sore muscles, stress, anxiety, cramps, Alzheimer's, or anyone who needs a little tender loving care. Toasty Bears & Friends are a fun and inviting way to provide soothing comfort for the body and mind.  Over the years, the Toasty Bears Collection has grown to include a menagerie of friends such as Toasty Junior Bears, Toasty Curly Bears, Toasty Chamois Bears, and Toasty Looped Fabric Bears. In addition to these adorable lavender bears, the Toasty Bears & Friends Collection includes the Toasty Bunny Collection, the Toasty Wild Animal Collection, Toasty Beach Collection, and the Toasty Collar Collection.