Part of Aurora's "Are We There Yet" collection, the My Name Is ID Tags feature a decorative plush animal charm, as well as a clip for hanging on luggage. Available in a six style assortment including monkey, giraffe, lion, shark, panda and gator.

Part of Aurora's "Are We There Yet" collection, these 10" neck rests feature an ergonomic design to offer kids neck support as they travel. The neck rests come in either a Cheeky Charlie or Gerome the Giraffe design.

Part of Aurora's "Are We There Yet" collection, these 11.5", bean filled plush toys are an ideal companion for young travelers.

A tree will be planted for every collectible, plush Treefie that is registered online. Because children are so interested in doing their part, this line is geared toward educating them about our world, giving them the opportunity to plant a tree, and keeping them interested in the environment. Treefies combine the classic offline play and collecting possibilities of a plush toy with the modern twist of access to the internet. The line includes the following animals: monkey, elephant, eagle, frog, brown bear, lion, panda, shark, leopard, and ferret.

The PlayTivity Blankee measures 18” by 20” and is full of patterned designs and loads of texture. The animal shape is in the center of the blanket and is surrounded by four triangles. Both the animal’s arms crinkle, and on the left arm are two plastic rings for added play. The left foot rattles while the right foot squeaks. Just beneath a soft plush peek-a-boo flap that covers the animal’s belly is a mylar mirror. A plethora of satin tags can be found throughout.

This plush toy is crazy plump and full of squish for hours of cuddle time happiness. Designs include Pastel Dot Horse, Pastel Dot Hippo, Yellow Giraffe, Blue Dog and Pink Dog. Matches other Fuzzles baby products from Douglas.

The Rattles have a sturdy clear plastic teething ring filled with natural wooden balls that rattle when shaken attached to a soft toy animal head. Pastel Dot Horse, Pastel Dot Hippo and Yellow Giraffe are all three new to this line.

The new Fuzzle design uses the soft baby palette with a twist of color combinations full of polka dot fun. The new Baby Giraffe Lil’ Snuggler is equally delicious in buttery soft yellow with beautifully striped yellow edges. Each blanket incorporates a 13” by 13” square of uber soft fabric and a plush animal head. Each one is fully lined and thickly edged with ultra-soft satin that begs to be rubbed. Each Lil’ Snuggler™ is completely machine washable for good health and safety.

Print Pizzazz Zazzy Legs hang from shelves, tables, closet doors, mirrors or anywhere a young girl wants to drape them. The 25inch long, soft plush animals exceed safety standards and are machine washable. Characters include Zazzy Legs Frog, Zazzy Legs Monkey, Zazzy Legs Dog and Zazzy Legs Cat.

There are nine new 7" Lil’ Cheeks. Like the 14" Cheery Cheeks, Lil' Cheeks are made of a blend of textured fabrics and a mix and match collection of patterns including stripes and flowers. The bold blend of colors is delightful and somewhat unexpected. These soft toys took their inspiration from the fashion runway with a sense of confidence and style. The details on these truly cheery animals are all embroidered including the eyes, mouth, nose, cheeks and freckles. These toys have soft, squeezable bodies and big paws. Launch date: February 2011.

This 10", soft plush lamb plays the Christian song "Jesus Loves Me." Comes in Blue or Pink.

Blessings Lamb Blankee is a 12” soft white lamb, featuring a satin-lined white robe that flows down from the lamb’s upper torso and is embossed with a cross. A bow around the neck features scripted-font text that reads “Jesus Loves Me.” The lamb can be customized with a 12” gender-specific bib (MSRP $14). The girl’s bib is distinguished by frilled edges whereas the boy’s bib features a smooth edge.

This 8" plush, chocolate colored meadow mouse holds a cross in one hand. "We like to think of the MiFe Mouse as a reminder that big messages such as 'my faith' can be carried out by the smallest of creatures," Michael Kessler, Aurora’s SVP of sales and marketing, told TDmonthly. Also comes in a "Lord is my Shepherd" Mouse, cradling a lamb.

Squaredy Cats are square kittens that feature a soft and puffy tail. Each Squaredy Cat has a saying embroidered on its side, saying what they are not "squared" (scared) to do. Promotes self-acceptance and self-expression.

My STUFFIE is the mom/teacher created, multi-use sensible solution to stuffed animal clutter. It's storage, soft seating plus a large plush puppy. My STUFFIE measures 22 inches high, holds 50+ stuffed animals, has three (3) mesh windows for viewing contents, rear Velcro opening/closure. Transforms into soft bean-bag like seating when full. Can also be used for a hamper. "Independence and responsibility can be taught and can be fun using My STUFFIE because it is fun and easy to use. Innovative design makes cleaning up fun with added benefit of built-in reward when soft toys have been placed inside: soft seating plus a huge plush puppy. Children experience self-confidence, increased self-esteem using My Stuffie," Patricia Klotz, President of Lemonade Innovations Inc, told TDmonthly. Launch date: February 2011.

Snuggle Paws are a super-soft blanket rolled up in a blue puppy or a pink cat, with a handle for toting around.

Holding a cream-colored blanket, this beige soft plush bear will raise and lower his blanket to play a game of peek-a-boo when his foot is pressed.  The bear’s mouth moves as he says “Peek-a-boo, I see you,” to the child. Launch date: March 2011.

Gridiron Fanatic screams “Touchdown!” and “Boooo!” on command with the press of a button on his foot. Gridiron Fanatic is also packed with several offensive and defensive sound effects and phrases (“Tackle somebody!  Anybody!” and “Bears have an amazing sense of smell, and I smell a TOUCHDOWN!”), activated with a pat on his paws. Launch date: Fall 2011.

This ghostly marshmallow plays the main theme from the movie “Ghostbusters” when you press his tummy. Choose between happy or sad.

Mickey is decked-out in rock star gear. Kids can listen to him play a concert, or they can learn to play along with him. He sings, dances, and performs three classic rock songs. Launch date: September 13, 2011.

Kids can feed cookies to this plush Cookie Monster and watch as he counts out loud and happily gobbles them up. Retrieve the cookies from his backpack to start the fun all over again. Count N' Crunch Cookie Monster also likes to be tickled - press his foot repeatedly to make him giggle and squirm. Includes 3 cookies; requires four 'AA' batteries, included.

Dressed in a concert style tee, Elmo takes the stage singing and making music. Elmo comes with his very own microphone and two instruments, a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he recognizes which one he is given. Kids can also play along on Elmo's instruments. Elmo also interacts with other Let's Rock instruments (each sold separately); he knows when kids are playing the instruments, and plays along. The Let's Rock Elmo toy sings six songs. Requires six 'AA' batteries, included.

These puppies zoom around on the floor, and know to turn around when they reach a wall. They make cute noises, too. Slightly larger than the Zhu Zhu Hamsters, a variety of play sets are available for the Zhu Zhu Puppies.

This line of Plush and collectible toys corresponds to the incredibly popular MoshiMonsters.com. Many of the products can be used along with the website. Launch date: Fall 2011.

These soft, plush animal banks carefully guard jingly treasures in their tummies. Available in Dogs, Pigs, and Frogs, these banks move and play their respective animal sounds when coins are added. Animated Animal Banks also aid in teaching and encouraging children to save their money.
Awards: The 2011 National Parenting Center "Seal of Approval"