Angels from the Attic are 10" plush friends designed to promote creativity and friendships. Each Angel is made from soft fabric and sewn so that no two are exactly alike. The line consists of six characters who all live in a magical attic. "There are no batteries [or] fancy remotes, just simple soft fabric [that is] cozy to the touch. The appealing and elegant gift box that each Angel comes in makes the gift look more expensive than it really is," Mark Marderosian, creative director at Big City Publishing, told TDmonthly. Launch date: July 30, 2008.