There are four different color-coded kinds of cards that ask children to name items that share a common feature, such as things with buttons or items that are shaped like a circle. Other times this open-ended game has kids make up stories or share their knowledge of a specific topic. There are no winners or losers. This simple game is a fun conversation starter and creates talkative children, aiding in building their vocabulary. The games are licensed, manufactured and distributed to retailers by Great American Puzzle Factory, Inc.

NAMiTS Travel is a modern-day version of the game of spotting items while traveling in the car, on long or short trips. Players spot the items on the cards, and score points. The colorful, waterproof, tear-proof cards are gathered on a ring, for portable fun.
— “Kids can take the cards in the car and instead of pointing out signs and obvious things in their surroundings, they need to find cute things — like a ‘flagger’ is a flag on a car, a ‘dumper’ is a dumptruck, ... it gives them different things to look for,” said Roberta Edwards, owner of Wishes Toys & Gifts in La Quinta, Calif., who said this was a top seller at her store.
— These travel cards “do pretty well” for Margie Nuzum, store manager of Wayland Toy & Stationery in Providence, R.I.
— Dr. Toy chose NAMiTS Travel as one of the Best Vacation Products for 2005.