This cuddly 11” white cotton bunny wears a shirt and red-checked dungarees. He’s machine washable, too.

The button-in-ear plush toys from Steiff come at family-friendly prices. The toys are manufactured in Asia, but are then shipped to Germany for hand-inspection and button placement. This cute Mama cat comes with her own little kitten. They’re machine washable. Cat is 25 cm and kitten is 15 cm long. This product was launched in 2005.

Horace is the 1904 Steiff bear of Priscilla Longfellow Thorpe — the granddaughter of 19th century poet Henry Wadsworth Longfellow. Horace was well traveled and rubbed shoulders with some truly famous people of the early 20th century. He even "shook paws" with his namesake, Theodore Roosevelt! Steiff has reproduced Horace as he appears in turn-of-the-century family photographs. His velvet paw pads are an exact reproduction of those that were patched over by a nanny in the 1920s with material from an old velvet cape. Horace is mohair and comes with a book that tells his life story in words and pictures. A North American Limited Edition of 1,500 pieces, it's "new" for 2006. He comes with an embroidered bag and stands 60 cm high.

Steiff first produced this mohair penguin for children in 1928, in honor of Richard Byrd’s Antarctic Expedition. Today’s 13” Admiral mirrors the features that made the 1920s version so revolutionary. His legs and beak feature red paint applied by hand. His pupil eyes are backed in felt for a realistic effect. And his pudgy body is “weathered” with light airbrushing, as if he has just dried off after a playful swim in the ocean. Admiral is a North American Limited Edition of 1,500 pieces. Launch date: 2006.

One lives in the city and the other lives in the country, but these sweet little 4" mice are nothing but the best of friends. The City Mouse is elegantly attired in a satin evening gown and wears a string of pearls. The Country Mouse sports a more practical gingham skirt and a red bow in her hair. This playful pair is inspired by 1950s versions sold at legendary toy retailer FAO Schwarz. Now they’re back as North American exclusives.
— "We do great with Steiff," said Colette Shockley, owner of The Littlest Princess in Norcross, Ga., when asked about best-selling plush in her store. Three of 62 retailers said in spring 2007 that Steiff is a best-seller with their customers.
— Retailers told TDmonthly that sales of one to four units per month of the luxury plush items from Steiff is average.
— "The Town Mouse and Country Mouse are a nostalgic but updated version of classical plush. People have fond memories of them, plus they're real cute," said Liz Andreadis, director of marketing for Steiff North America.

Part of the Steiff Classic line, this dark grey Alpaca Teddy is jointed and made out of fine quality mohair. Featuring the authentic “button in ear” trademark of the Steiff company, this stuffed bear represents both traditional styling in the body and face, as well as traditional artisanship. The bear is surface washable and wears a studded collar.
—  Of 64 retailers surveyed in August 2008, five percent said Steiff represents their top-selling collectible toy.

This cute, collectible bear is made of fine mohair and is jointed so that its arms and legs move. It measures 25 cm.

Steiff's update on the classic rocking horse, Leo Riding Lion, is made of high-quality woven fur and solid beech. With a handmade inner frame of stainless steel that can hold up to 300 lbs., this handcrafted rocker stands 28" tall and is surface washable. With a soft, full mane and loving face, Leo is marked with Steiff's signature "Button in Ear," representative of the company's trademark commitment to ultimate quality and workmanship. Launch date: September 2009.

Seventeen inches tall, Alexander the Trademark Bear is covered in rich, gray-tipped alpaca fiber. His jointed limbs move and his paws are padded with Belleseime Ultrasuede. He wears a medallion inscribed with the 1947 version of Steiff’s recognizable logo, and is the second in a series of bears commemorating different versions of the evolving logo.
— Michelle Smith, owner of Piccolo Mondo Toys in Portland, Ore., said in July 2009 that Steiff is one of her collectible mainstays. “We're considering doing a Steiff event to really let people know we have it.”
— Three of 49 retailers told TDmonthly in summer 2009 that Steiff plush is their top-selling collectible line.

This 28cm keepsake teddy bear is all ready for bed in soft, plaid pink pajamas on a huggable plush body. Designed to be soft for baby's skin, it complies with the Oekotek Standard 100.

This teddy bear is made of fine white mohair, decorated with an elegant purple floral pattern. He is jointed and surface washable and wears a purple ribbon around his neck.

This classic teddy bear is made of fine light blue mohair, decorated yellow and white floral embroidery. He is jointed and surface washable and wears a dark blue ribbon around his neck.

This 15.7" Steiff Teddy bear is a likeness of fashion designer Karl Lagerfeld. Both the bear and his clothes were designed in Lagerfeld's Paris studio, where the materials were individually selected. The Lagerfeld Bear wears a black ltalian wool jacket, a white poplin shirt with standing collar and trompe l'oeil buttonholes, and jeans featuring a design from the K Karl Lagerfeld collection. His outfit is completed by boots, glasses, a black silk cravat and a real leather belt adorned with Swarovski crystal "KL" initials.

This 4" light brown mohair teddy bear holds a tiny pink pig and wears a coral ribbon around his neck.

Made of high-quality alpaca, this 10" bear based on the popular "Paddington" character is jointed and surface washable.

This 10" classic mohair bear is a mottled gray color and wears a blue and white sailor collar.

Who says a Teddy must be a bear? This dramatic 16" blond tiger teddy is based on a 3' fiberglass teddy design created by artist Peter Lorenz. He is made from genuine alpaca and is hand-airbrushed in black and white. The Teddy Bear Tiger follows the Teddy Bear Zebra and Teddy Bear Leopard in Steiff's "Wild Animal Bears" series.

This baby-soft green elephant plush is machine-washable and measures 11."

This baby-soft blue lamb plush is machine-washable and measures 11."

Made of cuddly soft plush, this bear has the words "My first Steiff" embroidered on his foot pad. The bear comes in lavender, baby blue and light brown and measures 10."

This Easter Plush Bunnyis made of cuddly sky blue soft plush with a white precious face and stomach. He carries a basket full of carrots on his back and measures 7."

This 8" bunny is the third in Steiff's festively colored Easter Rabbits series. In her paws, Gloria holds a needle-felted egg made of luxurious carded wool.

This ice-green 12" bear is inspired by the legend of the Christmas Rose, which dates back to 15th century Germany. According to the fable, a young girl named Madelon wanted to visit the Jesus in the manger, but had no gift to bring. From her tears sprang a plant with beautiful blooms, "The Christmas Rose."

This 6" bear is made from curly light blue mohair and is softly stuffed with pellets. Klara wears a light blue ribbon around her neck, and sits in a genuine porcelain cup.

This woven plush bear is designed for hours of riding fun and adventure. The 28" toy is surface-washable, and its stainless steel inner frame holds up to 300 lbs.