The Magic Penny kit is a great tool for investigating magnetism. The kit contains two Magic Penny magnets, 24 newly minted British 1- and 2-penny coins, one US penny and an activity booklet outlining 32 magnetic investigations. Magic Penny magnets have beautiful stainless steel covers and were custom designed to enable a large number of investigations to be done with magnetic coins. All new packaging, additional coins and more activities make this award-winning kit even better.

Kids can learn about equilibrium and magnetic fields while constructing a gravity-defying train. The kit includes a disc, ring, latch and neodymium magnets, standard and hi-force magnetic strips, plastic guide rails, a compass, iron filings, wood blocks, nails and an experiment and project book.

Kids can explore electricity by building a motor/generator that actually powers a light bulb. The kit includes a disc, latch and neodymium magnets, a compass, wire, sand paper, a spring, paper clips, a pre-drilled wood block, iron cores, nuts, nails, screws, bolts, light emitting diode (LED), plastic plates and tubes and an experiment and project book.

Kids can build a doorbell, a telegraph system and even a catapult, all using a true electromagnet. The kit includes a disc, latch and neodymium magnets, a compass, straws, wires, sandpaper, switch plates, wood screws, nails, light bulbs, battery holders, iron filings, pre-drilled wood blocks, light-emitting diode (LED) and an experiment and project book.

Each set contains 25 super-small, super-powerful neodymium magnets. From science experiments to magic tricks to random creative play, these magnets present endless opportunities for exploring, experimenting and explaining.

This game introduces a twist on the traditional game of charades. Players select a drawing from the picture book and then use the foam game pieces to “draw” the creation while the other players guess. There are over 60 picture cards, including a few blanks so that players can add their own. Launch date: February 2008.

The memory-matching game engages children with a charming array of colorful and crazy hats. Pick a pair, build a stack and win the game. The game comes with an 11” x 17” double-sided folding magnetic game board; 40 chunky foam magnetic game pieces that stay firmly in place and are easy for small hands to control; and a full-color illustrated instruction booklet with easy-to-follow rules. “This game is a creative twist to the classic memory game,” Jessia McCulligh, of Dowling Magnets’ marketing department, told TDmonthly. “With magnetic pieces…[this game is] great for little hands and…great for travel!” Launch date: January 2007.

A simple introduction to the complex and fascinating world of magnetism, Dowling Magnets’ Assorted Magnet Box contains a variety of basic magnets in different shapes and colors, a shoelace, and a handbook with magnet information and fun facts. 
— “We have a huge homeschooling community, and kids are fascinated by magnets,” observed Jacque Flagg, owner of Jacques Inc. in Bryan, Texas, when discussing best-selling science products in August 2008.
— Of 64 retailers polled in Summer 2008, 4 percent listed magnets as their top-selling science item.

This product combines Dowling's most popular magnets in one fantastic kit that includes one each of a 1" horseshoe, a 2" horseshow and a 2" bar magnet, plus a tube of iron fillings and steel shapes. "This product makes science fun. With something as classic as a magnet, you can really get the whole family involved in play and learning," Jessica McCulligh, in marketing at Dowling Magnets, told TDmonthly. Launch date: 2008.

In this classic strategy game, players hop around the pond with their frog friends. It allows children to explore the boggy pond with their colorful and funny frogs. Players move their game pieces across the pond to win the game. "Our clever twist with magnets makes this game great for small hands; the magnets stack up high and the winner can clearly be seen. The magnetic pieces also help to make this game great for travel," Jessica McCulligh, in marketing at Dowling Magnets, told TDmonthly. Launch date: 2008.