Strawberry Shortcake serves up very sweet treats in her charming strawberry-shaped, berry-scented café. This playset comes with a mini Strawberry Shortcake figure, dress, hat, bed, bed tray,  two mugs, counter with animated blender, oven basket, table and chairs, two “fruit smoothies”, and trays with muffins, croissants, pie, cupcakes, cake, sandwiches, waffles and pancakes.

This pink convertible has a scented steering wheel and comes with a Strawberry Shortcake figure, dress, hat, map and suitcase accessories.

These Strawberry Shortcake and Lemon Meringue figures are ready to give their cat Custard a bath in a tub just his size. The playset comes with three figures, a bathtub, two dresses, a hat, a shampoo bottle and bubble accessories.

These scented dress-up Strawberry Shortcake and Raspberry Torte figures come with six interchangeable dress accessories, along with two purses and a hat.

This colorful ice-cream-parlor-themed carrier comes with a donkey pet, built-in playset and ice cream accessories.

Kids can take this colorful deer pet on wild adventures, and can even write home on the included postcard. This set comes with starfish and seaweed accessories and a postcard.

Kids can add a dash of creativity to this bear pet with the included stencils, stickers and colorful markers.

Kids can reenact their favorite scenes from the "Toy Story" trilogy with this cute potato figure. The playful spud sports a space outfit just like Buzz Lightyear's, from shoes to protective visor.

This cute cowboy spud is ready to wrangle up some fun. Dressed like Woody from the "Toy Story" movies, this potato character features a removable cowboy hat, vest, boots and belt.

These small scale friends from Playskool are sure to charm toddlers with their bright smiling faces. The squeezable Mini Wheel Pals animals are available in a Jungle, Farm or Arctic (fall 2010) themed assortment of four charismatic pals, each assortment sold separately. Launch date: Spring 2010.

This updated version of the classic toy features a thick handle so little hands can easily press down on the extruder to create one of eight silly shapes. The extruding dial is now attached so that it cannot get lost- children simply spin the dial to select a favorite shape. Set includes two 2-ounce cans of Play-Doh compound and a plastic cutting tool, which can all be stored in the Fun Factory base. Launch date:
Spring 2010.

Girls can fill the pool and whirlpool area with water and press down on the sunflower leaf for a real shower, or glide Strawberry Shortcake doll down the pink waterslide into the pool with the Strawberry Shortcake Splashin' Petal Pool Playset. The set also includes a fabric towel, sun bonnet, and removable umbrella. Some assembly required. Launch date: Spring 2010.

Girls can join little Pinkie Pie and her mom for a fun-filled adventure with the My Little Pony Family Convertible vehicle. This colorful pink and purple car features blue and yellow embossed balloons and a comfy car seat, and includes a grocery bag, lunch pail and travel "coffee cup." While supplies last, the playset comes complete with a 20 minute My Little Pony animated DVD. Launch date: Spring 2010.

Girls can join their favorite pets in the Littlest Pet Shop collection on a fun-filled road trip with the Littlest Pet Shop Paw Powered Cruiser playset. The first-ever vehicle in the Littlest Pet Shop line features seating for six pets including a working swing and "real" spinning hamster wheel. Pets can even enjoy the 360-degree view from the top of the vehicle as they ride in the adorable rotating basket. The Littlest Pet Shop Paw Powered Cruiser playset  includes an exclusive hamster pet. Launch date: Spring 2010.

Furreal Friends Snuggimals palm-sized pets come in a variety of animal species. Pet the Snuggimals puppies on their backs and they'll move their heads and wag their tails. Snuggimals kitties love to have their tummies rubbed, and furry Snuggimals bunnies are comfiest when they cuddle. When you stroke their backs, the Snuggimals seals wiggle about in hand. Little girls can choose from more than 20 different Snuggimals pets, each sold separately. Requires one "AA" battery, included. Launch date: Spring 2010.

Girls can "feed" this snuggly, plush doll from the yellow bottle tethered to her arm and Baby Alive Sips & Cuddles will "slurp" it all up. She'll also respond to hugs from her "mommy" and "coo" like a "real" baby to show how delighted she is. Baby Alive Sips & Cuddles is machine washable and requires 2 AA batteries, included. Launch date: Spring 2010.

The NERF Curve Pitch Baseball Set features a unique felt patch located on one side of this specially designed "curve" ball which creates a drag effect that, depending on how it's held and thrown, will assimilate a specific pitch. Complete with a bat featuring a rubberized grip, the NERF Curve Pitch Baseball Set is a fun way to help knock kids' stats out of the park. Launch date: June 2010.

The NERF Weather Blitz Flag Football Set comes complete with a NERF Weather Blitz junior football and 16 clips which act as "flags", offering 4-on-4 play in almost any condition. The NERF Flag Football clip system is convenient and easy to use, letting players stay focused on the winning play. Launch date: June 2010.

NERF Super Soaker Shot Blast Water Blaster is the biggest blaster in the 2010 collection and can drench opponents from up to 25 feet away. All one needs is a single pump to unleash a huge blast of water. The customizable NERF Super Soaker Shot Blast water blaster is compatible with the Tactical Rail System accessories (sold separately) and features adjustable and removable shoulder stock for maximum customization. Available in red or blue. The rapid-fire action just keeps going and going, since this water “weapon” features a large capacity tank for fewer refills and more soaking. Launch date: June 2010.

A new way to play the classic game of BATTLESHIP, in U-Build Battleship players can build and customize their fleet of ships, including Battleships, Aircraft Carriers, Destroyers, Submarines and PT Boats, and stack weapons on the ships to increase the power of their hits. Package includes: 108 U-BUILD bricks, 150 scoring pegs (100 white & 50 red), 40 red cones, 20 blue pegs, 10 locator plates, two target grids, two peg storage trays, two game boards, parts sheet, assembly guide and game guide. Launch date: Spring 2010.

U-Build Connect 4 combines the family favorite of Connect 4 with customizable U-Build bricks that create a unique game experience every time the game is played. Start by building a grid using U-Build bricks that snap into the game unit. Once the grid is built, players drop their red and yellow checkers into the top of the game and watch as the checker bounces down into a row. Add U-Build bumper arms to the top of the grid to help to steer a checker into a chosen row in an attempt to get four in a row. Bumper bricks can be used to assist a score or used as a defensive move to keep the opponent from scoring. Players must drop the checkers and see where they land to slide, bump and block their way to victory. Package includes 158 building parts (110 U-BUILD bricks & 48 construction pins), 21 red checkers, 21 yellow checkers, one game board with stand, assembly guide and game guide. Launch date: Spring 2010.

As part of the brand's 75th anniversary celebration, Monopoly is giving players the chance to choose how long they want to enjoy a game with Monopoly U-Build, a new concept in Monopoly game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you've perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. For two to six players. Launch date: Spring 2010.

In this edition of the classic game, players must bring Buzz Lightyear back to full flying speed by removing all 13 of his malfunctioning parts without touching the sides of his spacesuit and setting off the laser sounds. Extract Buzz's Toasted Turbo Booster, Crystalic Confusion or Battered Blaster and earn the most money to win the game. Launch date: Spring 2010.

Kids can activate the Space Shooter and see how it feels to be Buzz Lightyear in this game, as they collect tokens and earn points blasting rival toys with Buzz's authentic Space Ranger foam disc blaster. Players help protect the toys and bring them to safety in the Toy Story 3 Space Shooter Game. Launch date: Spring 2010.

Mr. and Mrs. are ready for adventure with the rest of the Toy Story 3 gang. These classic POTATO HEAD characters look just like they do in the movie, from hats down to shoes. Launch date: Fall 2010.