This four-player game, which combines electronic technology with a traditional deck of cards, has remained on the company´s "Hot Product" list since its release in June 2004.

-- This innovative and educational board game for tweens received the "Mom Tested Pick Award" from Parenting Magazine.
-- America Online´s KOL(tm) Holiday Toy Tester Squad ranked it #6 for ages 9-12 on the 2004 hottest toys for the holiday season.
-- Though players search for information in the included J-14 and M magazines, different magazines can be substituted, which allows users to keep the game fresh.

This game is for 2 to 4 players. Each player selects cards with colors or characters to determine where to move around the board. Players move their gingerbread pawn through a variety of confections and treats on their way to the castle. The first player to the castle wins. The simple rules and color-coded movement make this a great first game for young children.

Toy giant Hasbro has done a smart thing by purchasing the license for The Incredibles, the 2004 Pixar film. Featuring Mr. Incredible, his son Dash and the villain Syndrome, the figures are ideal for boys´ imaginative play amongst males. - Andrew Robinton

The I-DOG Interactive Music Companion is a sleek and stylish, palm-sized pooch that loves to listen to music and will groove along to any song it hears. Easy to use, simply sit I-DOG Interactive Music Companion in front of a speaker or plug it into the headphone jack of any hand-held music system and I-DOG will move and groove to the rhythm of the song.  Rock and punk make I-DOG rebellious, classical and country relax I-DOG, pop and R&B make I-DOG happy and dance music excites him.  In addition to head and ear movement, I-DOG expresses its different personalities through a unique array of colorful LEDs located on its face, and can interact with its "owner" in many different ways. Batteries not included.

This new game combines the classic characters of the time-honored board game with the interactive nature of DVD technology. The game comes with one pop-and-play DVD, 20 gingerbread tokens and 24 floor mats to recreate the Candy Land game board in the home. Familiar characters lead children through three different games: King Candy´s Adventure Game, a color-matching game where children earn tokens for standing on the correct colors; Mr. Mint Says, a game of following directions, as youngsters only perform actions if Mr. Mint says; and the Grandma Nut Game, a unique version of musical chairs.

Falling to the temptations of the evil emperor, Mr. Potato Head is adopting a new look and heading over to the dark side of The Force. To build on the excitement of the Star Wars fantasy, Hasbro is launching a new Mr. Potato Head figure, Darth Tater. Kids will be able to have all kinds of mix ´n match, Mr. Potato Head fun with this wacky spud dressed as the infamous Star Wars saga villain, Darth Vader. Darth Tater comes complete with lots of silly parts, including light saber, cape, helmet, shoes, eyes, nose and teeth.

Board game and DVD come together in this version of Trivial Pursuit. As players answer questions, the trivia comes to life on users’ television screens.
— Hasbro listed the Lord of the Rings Trivial Pursuit DVD as one of their hot items for March 2005.
— All three Lord of the Rings films are listed among the top-20 box office hits of all time in the United States, according to the IMDb.
— “The TRIVIAL PURSUIT game is one of the best-selling adult games in history, with more than 70 million units sold worldwide since its introduction in 1982,” according to the Trivial Pursuit Web site.

Classic Monopoly Junior joins Disney’s eight favorite princesses for a round of fun as they circle the board looking for their homes.
—The eight most popular princesses are included: Ariel, Cinderella, Pocahontas, Jasmine, Snow White, Sleeping Beauty, Belle and Mulan
—Monopoly is so popular it is licensed in more than 45 countries and translated into 26 languages.
— Monopoly Junior Disney Princess Edition was a top selling Disney item on AreYouGame.com.

A potent combination of alien and droid, General Grievous is the epic villain of "Star Wars: Revenge of the Sith," to be released on May 19, 2005. The ruthless military commander of the droid armies, Grievous is pursued by Obi-Wan Kenobi on the planet Utapau. With a weapon of his own, this Grievous action figure is prepared for battle with his archenemy Obi-Wan. It includes a plastic collector’s cup with colorful graphics.

VideoNow Jr. is the first full-color personal video player designed specifically for preschoolers. Now kids can bring Dora, Blue, Barney and other favorite television and movie friends on the road.
— According to a Hasbro press release, more than 1.2 million black-and-white players were sold in its first year alone, and Hasbro expects the new, color version to be equally, if not more, popular.
— The extensive library includes top children’s programming from popular channels such as Nick Jr., Sesame Workshop and HIT Entertainment.
— VideoNow Jr. was a top-selling kid’s electronic device on Wal-Mart.com when it was first released.

This powerful, artist-inspired moment was captured in this meticulously designed addition to the Unleashed retro series.
-- This figure was the best selling toy on Amazon.com in April 2005 (pre-sale).
-- According to IMDb’s MOVIEmeter rankings, the most anticipated film for the movie season of 2005-06 is “Star Wars III: Revenge of the Sith,” the series from which Darth Vader hails.
-- Lucasfilm reports a $9 billion sales figure for Star Wars franchise merchandise, proving the insatiable demand for Star Wars tie-in products.

Star Wars Unleashed Figures: Palpatine vs. Yoda (Price: $14.99; Age: 1 month to 8 years) by HASBRO
This product features the battle between Palpatine, the Supreme Chancellor who wishes to destroy the Jedi, and Yoda, the wise Jedi master.
-- This was the second best selling toy on Amazon.com in April 2005 (pre-sale) and its sales trend led it to be selected as an Early Adopter Product.
-- This action figure is one of the few from the Unleashed series to feature two characters for the price of one.
-- As part of the Unleashed series this item features a retro-look while specifically capturing the dramatic essence of Yoda and Palpatine in an action-infused pose.

Change Anakin Skywalker into Darth Vader by popping off Anakin’s Republic uniform and putting on his tunic and black body armor.
-- This set was a top seller for online retailers eToys.com and KBtoys.com in April 2005.
-- This figure is a two-in-one hero to villain action figure with all of the accessories necessary for the ultimate good and evil battle.
-- The reviews on Sinacity.com lists this item with an average rating of five out of a possible five stars.

This deluxe set comes together to create the ultimate Transformers Micromaster figure – the Construction Devastator.
-- This was a top selling action figure on KBtoys.com in April 2005.
-- Expect a transformer invasion as retailers gear up for the upcoming Steven Spielberg-produced, live-action Transformer movie, for which casting has begun.
-- This set is a bargain containing six figures in one package: Scavenger, Quickmix, Buckethead, Bonecrusher, Long Haul and Hightower.

The Omega Supreme transforms from a robot to a cruiser to a construction vehicle which, when combined together, form an armored Supertrain.
— “Anything Transformer from Hasbro” is what sells for Ed Evans, co-owner of All Things Fun! In North West Berlin, N.J .
— Some specialty toy storeowners carry a few big-box items, like Transformers, just in case anyone asks for them, they’ve told TDmonthly.
— Transformers were the number one and number three best-selling action figures on amazon.com on July 13, 2006.

This electronic version of the classic word game offers four different games and varying skill levels.
-- This game was listed as a top seller on sites such as ToysRus.com and UnclesGames.com as of April 2005.
-- One Amazon reviewer said, “…a lot of fun, but can also eat up a lot of time because it’s so addictive.”
-- Parents like the fact that this game is educational, plus it has retro value for them.

This game is described as the speed-injected version of charades, with the added bonus of talking.
-- This handheld was a top seller on Wal-mart.com and Amazon.com as of April 2005.
-- Unlike some other handhelds, this game appeals to, and was designed for, an older age group, requiring the ability to think quickly and follow clues.
-- Scott Rabe, marketing manager for adult games at Hasbro, says, “This product started as a game with multiple elements…Creating the game in the electronic format allows it to be more portable and easy to set up. These features provide the convenience for a quick round of game play and accommodate current lifestyle trends as people try to do more with less time.”

This version of the original Bop-It features two additional tasks for a total of five, and has more sounds as well.
— “They sell as well as ever,” explained Mary Miller, owner of Miller’s Toys in Los Angeles. “But after awhile, I pity the poor parents. Some kids can go hours on these things.
— “With Bop-It and Bop-It Extreme, many kids love the physical nature of the game play, while others enjoy the challenge involved in concentration and beating the best score,” said Wanda Sanchez-Miller, Hasbro’s senior marketing manager in the tween category.
— This game was a featured best seller on Wal-mart.com in 2005.

-- One reviewer at Amazon.com said, “As a homeschooling family, we look for toys that will reinforce skills that we are teaching, challenge our children, and that are fun. This toy has it all!”
-- This toy is on the top seller list of such sites as Amazon.com in April 2005.
-- “Introduced in 1978, Simon was a pioneer of the electronic games category and helped start the electronic games craze that continues today,” says Wanda Sanchez-Miller, Sr. Marketing Manager at Hasbro for the tween category. “While the…lenses and classic game play remain the same, Simon 2 features the added benefit of offering families the ability to play ‘head-to-head’ with its ‘other side.’”

Nothing beats the original Nerf football with an NFL logo. Safe and soft, the foam grip builds throwing and catching skills.
-- It was listed as a top seller on Amazon.com in the Sports and Outdoor Play category in March, and it sold out by April 2005.
-- According to USATourist.com, football is the most popular spectator sport in the United States, prompting many parents to encourage their little ones to learn the game.
-- The new marketing blitz, “Play Their Game” being unveiled by Nerf this year will bring the name and products to the forefront.

This interactive toy makes bear sounds with accompanying facial expressions. He responds to the child’s reactions and even plays peek-a-boo.
- This item was a top seller in May 2005 in Walmart.com’s Plush Division.
- FurReal Friends Luv Cubs is a Family Fun Magazine T.O.Y. winner for 2004.
- This latest addition to the FurReal line up can hug children, unlike previous models.

Trollz are the contemporary version of the classic colorful, spiky-haired Troll characters that became a global sensation in the ´60s. Centered on a group of five girlfriends that live in the whimsical city of Trollopolis, the 21st century Trollz merges the teenage lifestyle with a touch of technology and a dusting of magic to create a unique property for tweens that is cool, empowering and inspirational. Hasbro will bring the fabulous group of friends to life with a full line of super stylish dolls and playsets that gives girls all of their favorite doll play – hair, fashion and friendship.

Take one hot sunny day, one dormant volcano and suddenly: an eruption of fun! Mt. Tikisoki is the world’s first water volcano, streaming water into the air, as well as opening its eyes and misting water from its ears. Made of hard plastic with a colorful face, just connect Mt. Tikisoki to a garden hose and watch it shoot dual streams of water up to 20 feet away.