The Shrunks Family is dedicated to helping kids overcome their fears — of the dark, of what's under the bed, of strange sounds in the night — so that they can sleep peacefully. The line includes a set of tools in sleek white design with accent colors: Mist'r Calming Spray, Blow'r Whistle; Yell'r Blowhorn; See'r Flashlight; and Big'r Magnifier. Kids can use these to help make their fears go away. Also in the line is a Shrunks airbed made with phthalate-free PVC material and a collection of plush characters called Ududolls that each have a different fear.

Part of a collection of tools designed to help eliminate kids' fear so they can get a peaceful night's sleep, the Blow'r Whistle makes sound to scare away frightening monsters. Also in the collection is Mist'r Calming Spray, which comes with Shrunks' Magical Lavendar, Big'r Magnifier, See'r Flashlight and Yell'r Blowhorn. Launch dates: spring 2008 (first two); fall 2008 (latter three).

What are Ududolls (you, do?) Based on the common fears that Kids have.

Ududolls was created by the Shrunks’ to eliminate the fear of the unknown, things that go bump in the night or make those unexplained noises. Making the unknown, known. The Udu’s bring friendship and an explaination of the unknown. Befriend your fear and collect them all. So, what are you afraid of?

Are Your Children Having Trouble  Getting to Sleep at Night?

Do they hear strange noises? Do they imagine things lurking in their closet or under their bed? Are they frightened of the unknown sneaking into their room? Or, is it what goes bump in the night?  Sunny, the Fearless Guard Dog will help make their fear disappear. Specially trained by The Shrunks', he sleeps with one eye open and one eye closed, so that he can watch over you when you are a sleeping. So, what are you afraid of?

Everything you need to eliminate your fear and a manage a fear free zone

The Shrunks’ Fear Bust’r Tool Kit contains everything you need to eliminate your fear and manage a safe zone in your bedroom or on an adventure. Use the Door Signs on bedroom and closet doors to send the anti-fright message to intruders, the Safe-Zone Barricade Tape to create a safe zone through out the house and the Blow'r Whistle to alert those around you of your victory in the fight against fright! So, what are you afraid of?

Each kit contains:

The Safest Airbed that you can buy

The Shrunks‘ Family Toy Company proudly introduces two innovative airbeds designed to meet the needs of children, teens, and families.   The Shrunks’ children's Sleep'r Airbed and Stor'r Airbed assures families will get more than a great night's sleep; they will get a non-toxic one.  The Shrunks’ airbeds are the first to offer airbeds constructed of PVC containing less than 0.01% phthalates.  The Shrunks’ Airbeds not only comply with the State of California's recent legislation restricting the use of PVC containing more than 0.01% phthalates for children's toys child care products, they exceed it by 500 ppm! Win the "Fight Against Fright".