Kevin Tjaden, owner of Scientific Wizardry in Boise, Idaho, had this to say: “It's an electronic kit — kind of like the ones we had when we were kids. … It's really taken off. It also targets the right age range: 8-14, which allows for increased market share. It's become easier to use and easier to understand. As parents, everyone remembers it, but certain parts didn't work that well, certain springs would fall apart. … By solving those problems, people say, "This is like what I had as a kid, but better!”
— As of 12/17/2012 this product had 4.9 out of 5 stars from 477 reviews on Amazon.com and was No. 16 on the top 100 bestselling toys and games. PROS:  Fun and educational, lots of possible circuits.  CONS:  Kit doesn't always explain how the circuits work.
— In a late Summer 2012 survey, four out of 12 retailers told TDmonthly that Snap Circuits were one of their best selling Science & Nature toys.
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Series of mechanical motorized wooden kits, for future engineers to design and build a gearbox by themselves. Learn how motors and automotive transmissions work. Kits include the following: Tyrannomech, Automech, Coptermech, Robomech, Trainmech and Stegomech.

Non-soldering kit that shows you how to build exciting circuits: Alarm,Kazoo,Transistor radio,Voltmeter and more.
— Gregory Faith, owner of Inside Out Hobbies in Nashua, N.H., told TDmonthly in a May 2015 survey that this was one of their best-selling activity kits.

This easy to build kit will teach you how electronics voices are made. No solderning is required and our full color assembly manual takes you step by step in putting it together. Features hourly reports and rooster crow for alarm.

This fun introduction to the world of advanced and beginning electronics comes complete with everything needed to perform 130 electronic experiments in one kit. It includes a fact-filled illustrated manual and requires no tools or soldering. The kit has a built-in speaker, 7-segment LED display, two fully integrated circuits and rotary controls. Each of the basic electronics parts is mounted and clearly marked on the breadboard.

Easy to build-Press & release the switch and watch the saucer rise into the air!

Teaches you how a telephone works! No special tools are needed to build this telephone. Includes the latest features such as last number redial,mute,flash,pulse/tone switch,ringer on/off switch. Full color assembly manual.

Gear Drive Operation-Learn how motors,gears and pulleys put things in motion.

Learn and build your own AM/FM Radio Kit. Safe,solderless,educational and fun!

The Soundtracker will react to sound impulses and objects in its way. It will reverse away from a sound or obstruction, than move forward.

Over 30 fascinating activities all about weather and climate. Build your own barometer, weather vane, rain gauge and hydrometer.

Kids can make an erupting volcano, complete with light and sound effects, using this kit.

Snap Circuits make learning electronics easy and fun. Kids follow the colorful pictures in the manual to build exciting projects, such as FM radios, burglar alarms, doorbells and more. Parts are mounted on plastic modules and snap together with ease. “Children can play with this kit for hours and hours and still have not completed all the projects the snap circuit kits have to offer,” Walter Larsen, national sales manager for Elenco, told TDmonthly.
— One retailer said in summer 2007 his store sells 25 Elenco units monthly. Five percent of 64 retailers said in August 2008 that Snap Circuits are a best-selling science product, reporting average sales of six units per month. Four of 38 retailers echoed the same a year later. “They’ve gone back to this game six or seven times,” between January and July 2006, said TDmonthly's homeschooling mom Susan Ledford.
— Any time TDmonthly asks specialty storeowners about top-selling science toys, Elenco's Snap Circuits heads the list. This simple electronics kit appeals to both girls and boys. By making science fun and easy, Snap Circuits earned a TDmonthly Classic Toy 2007 award.
—  As of 12/17/2012 this product had 4.8 out of 5 stars from 575 reviews on Amazon.com. Cons: One user said that her grandchildren were "not all that interested" in the Snap Circuits, and told her that they would prefer LEGOs on their birthday.

Have fun building your own RC Snap Rover using the colorful Snap Circuit parts that come with this kit. There is no soldering required as all the parts snap together with ease. Once completed, you will be able to navigate your surroundings with the easy-to-use Snap Rover remote control. “The Snap Rover is a hands-on experience and gives children an opportunity to build their own RC Snap Rover along with 20 other projects,” Walter Larsen, national sales manager for Elenco, told TDmonthly. It was named one of the 100 Best Children’s Products of 2006 by Dr. Toy.

You will be able to assemble three fantastic robots. One robot detects objects using infra-red rays, the wake-up robot is sensitive to light and the third robot is operated by any TV remote control. A separate circuit and body are supplied for each robot. No soldering required.

Both educational and fun, the Snap Circuit Remote Controlled Rover consists of over 30 parts that can be used to build over 23 projects. The illustrated color manual explains how to complete circuits using easy-to-handle snap components. The electronic unit can turn left and right, and move forwards and backwards. It also features a headlight for use in the dark. The hand-held device requires a single nine-volt battery, while the body requires six AA batteries. Launch date: September 2006.
— “Our top-selling science item is Snap Circuits,” Teresa Newman, buyer and manager at Toy World in Wayanta, Minn., told TDmonthly. “And it’s good for the older ages.”
— One out of every seven retailers told TDmonthly that remote control items are the most popular gifts for older kids.
— Two out of 58 retailers who spoke with TDmonthly singled out Elenco Snap Circuits as the recommended gift for older kids and adults.

Part of Elenco's Power Tech Series, the Hydrolab is a complete greenhouse system for cultivating plants and vegetables in an indoor environment, without soil, using a modern hydroponics system. The kit comes with a base, an adjustable translucent observation cover, four growing trays, a fertilizer tank, safe chemicals and bedding for propagating the growth of plants.
— Isis Latham, owner of Sugar Snaps Kids in Nashua, N.H., said in summer 2007 that Elenco is the best-selling line of science and nature toys in his store.
— Latham said he sells about 25 items in the Elenco line on a monthly basis.
— "The Hydrolab allows kids and adults to grow plants and vegetables indoors without the use of soil. It comes with everything one needs for a productive indoor growing environment," said Walter Larsen, national sales manager for Elenco.

With this deluxe version, kids can build their own RC Snap Rover using the colorful Snap Circuits parts that come with the kit. There is no soldering required; all the parts simply snap together with ease. Once the Snap Rover is completed, kids can navigate their surroundings with the easy-to-use remote control. The Deluxe features a disc shooter, a digital voice recorder, music sounds, a wireless microphone and more than 20 other experiments.
— "The Deluxe Snap Rover comes with remote control and can be navigated both forward and backward. It all snaps together with ease and comes with a full assembly manual,” said Walter Larsen, national sales manager for Elenco.

The Snaptricity kit provides over 40 parts including a meter, electromagnet, motor, lamps, switches, a fan and a compass. It provides knowledge about magnetic fields, how switches control the lights in homes and how series and parallel circuits affect electricity. A color-coded manual is included in this kit that demonstrates the 75 projects.

The DeLuxe Snap Rover kit comes with a remote control and features over 20 projects and has 30 parts. This exciting DeLuxe Snap Rover go forward and backward, turns right and left, and has side lights ,headlight and horn. With added features as a Disk Shooter, Digital Voice Recorder and Music sounds. All parts snap together with ease and no soldering is required. A full colored manual is included.

Power a clock with the Cola Clock Kit. Learn how batteries work when you use cola to make a chemical reaction that powers a clock.

Build exciting projects with the Electronic Playground (EP-50) such as Voltmeter, Alarm, Radio Announcer and many more.

Made from the versatile, multi-experiment Snap Circuits that allow kids to safely and easily build real electronic projects, this kit features many of the latest innovations in alternative energy. Featuring a hand-crank dynamo, solar panel, and wind turbine, kids can light up an LED, power a clock, charge a rechargeable battery (included), run a small radio, and watch the created energy on an analog meter. Instructions for many other projects are included in the kit; can be integrated with other Snap Circuits sets. This product received a Dr. Toy Green Award. Launch Date: Fall 2009

The 44 pieces in this kit from Elenco Electronics include a miniature motor and a working solar panel. Children can assemble six different machines and watch their creations come to life while learning how the energy in sunlight converts to powerful electricity. A detailed instruction manual is included with the kit.
― “I can't keep those in stock,” remarked Casey Sartain, buyer for Tutoring Toy in Salt Lake City, Utah, of Elenco's 6-in-1 Solar Kit. Sartain listed the 6-in-1 Solar Kit as his best-selling activity kit during an April 2010 survey of 48 storeowners.
— In a Fall 2013 survey, Kim Emigh, manager of e-commerce at Growing Tree Toys in State College, Pa., told TDmonthly that this solar kit is one of their best-selling science toys.

Beyond the basic motion detector or potato clock, Elenco's Snap-Micro I Standard kit allows children to learn about the theory and application of micro-controllers while building their own complex projects. A variety of components and software included in the kit guide children through the basic commands and flow charts required to assemble and operate the micro-controller, which can then program more than 25 different projects. 
― “Snap Circuits do well,” said Sherry Phipps, owner of School Crossing in Williamsburg, Va., during a summer 2010 survey of top-selling electronic toys.
― Two of 40 retailers told TDmonthly in June 2010 that Snap Circuits are their best-selling electronic item.