This action figure portrays the Joker character in Warner Bros.' 2008 movie "The Dark Knight." Launch date: 2008.

Fashioned after the house in the movie "Barbie & The Diamond Castle," this tri-level palace has a light-up tower and plays a song.

My Meebas are plush toys contained in an electronic tube that allows girls to play games with the My Meebas character and watch it grow. Over time, the character grows to full size and the tube pops open, revealing which Meeba has been hiding inside.

Barbie® doll as Batgirl™ looks absolutely amazing in a body-hugging black bat suit. A striking black cape with “gold” lining, yellow gloves, belt, knee-high boots, and fabulous “bat ears” complement the ensemble. Gorgeous face paint and long auburn hair give the doll an especially striking look. BATGIRL and all related characters and elements are trademarks of and © DC Comics. Production doll may vary from the photo shown above. Mattel reserves the right to modify the fashion/fabrics, sculpt, hair color/style, and accessories. Doll cannot stand alone as shown. Launch date: 2008.

Alfred Hitchcock’s  “The Birds” Barbie® Doll celebrates the 45th anniversary of the acclaimed film. Dressed in a re-creation of the stylish green skirt-suit worn by the 1963 film’s ill-fated heroine in an iconic scene, every aspect  of this doll captures the film’s infamous appeal, from the perfectly painted expression to the accompanying black birds. Note to Parents: The Birds is rated PG-13. Consult www.filmratings.com for further information. The Birds is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLLP. All rights reserved. Alfred Hitchcock and the Hitchcock likeness are trademarks and copyrights of The Hitchcock Trust. Production doll may vary from the photo shown above. Mattel reserves the right to modify the fashion/fabrics, sculpt, hair color/style, and accessories. Doll cannot stand alone as shown. Launch date: 2008.

This game console lets kids drive Hot Wheels cars virtually in an online 3D racing game, "Race The World," at HotWheels.com.

This set includes fashion cards that can be layered to create different looks for Barbie, plus a CD-ROM so that girls can design on the computer as well.

This brain-powered game challenges users to move a ball through an obstacle course using the power of the mind. It comes with a three-sensor headset that measures brainwave activity and determines the user's level of concentration. The game unit features a fan that blows more powerfully to lift the ball as focus increases. Launch date: 2009.

Thirteen characters from the hit movie “Cars” are brought to life at 1:55 scale. Favorites including Lightning McQueen, Sally, Mater and Doc Hudson are featured. Also included is a ticket with a special code that can unlock features on WorldofCars.com. Launch date: June 2009.

This motorized race track comes with Lightning McQueen and his trailer, Mack. Holding down a button lets McQueen switch lanes and zoom up Mack's loading ramp, launching him onto the track and into the lead. Launch date: June 2009.

Girls can relive the magic of the Disney animated feature “The Princess and the Frog.” Just as in the story, Tiana wears a beautiful ball gown. When girls bring the frog, Prince Naveen, to Tiana for a kiss, Tiana will turn her head away and say one of the phrases from the movie. The fourth time, Tiana finally agrees and her dress comes alive with firefly lights and magical sounds. Launch date: October 2009.

During each episode of the “Batman: The Brave and the Bold” cartoon, the Dark Knight teams up with a fellow hero, such as Blue Beetle or Aquaman. These figures come with interchangeable accessories so boys can “build up” the figures and “battle up” the bad guys. They can also “change up” the figures by snapping and switching parts. Launch date: Spring 2009.

Two different vehicles help Batman keep Gotham City safe. The Sky Shift Batmobile transforms from stylish car to blazing jet. The Batjet fires projectiles to fight off evildoers. Launch date: June 2009.

Part of the “Since 1959” collection to commemorate the most famous vintage fashion dolls, Southern Belle Barbie is designed with feminine sophistication in mind. Her delicate pink dress is edged in intricate lace, with special heed paid to realistic garment details. She sports a sleek bob haircut and elegant makeup, and represents a modern take on the classic Plantation Belle doll fashion. 
— Cathy Gabay, owner of The Toy Parade in Salina, Kan., told TDmonthly in April 2009 that Barbie is one of only two licenses she chooses to sell in her store.

Barbie Millicent Roberts, after half a century of different careers and pursuits, is returning to her roots. This new version of the original teenage fashion doll wears a two-piece bathing suit and a cell phone. Her face and the tone of her skin, lips, eyes and hair have been painstakingly updated while keeping the iconic look. Mattel estimates that a Barbie doll is sold somewhere in the world every 3 seconds.

The charismatic teens from the movie series — Gabriella, Troy, Sharpay, Ryan, Taylor, Chad and Kelsi — are captured as fashion dolls from a key scene in “High School Musical 3.” The poseable dolls are dressed in their formal graduation attire, complete with cap and gown, and even class rings for the girls.

Music is one element that made the movie. The dolls come with a microphone that plays a signature song from the movie. Gabriella, Troy and Sharpay lend their voices to the songs, or kids can take turns with the characters, back and forth, like a karaoke night. If the microphone is close to the doll's mouth, the characters' voices start singing in perfect timing with the song.

Coinciding with the release of the “Snow White Platinum Edition” DVD, Snow White comes with her woodland friends. Placing the bluebird in her hand will make it whistle. Placed in her hand again, the two of them sing together. A third time, Snow White sings “Someday My Prince Will Come” while her sleeves light up. Launch date: July 2009.

Little Mommy "Walk and Giggle" is an interactive doll that goes from sitting, to standing, to walking -- all by herself! This "big girl" also loves to play peek-a-boo, "drink" from her bottle and take her puppy pull toy for a walk. The fully interactive doll includes 80 phrases, sounds and songs. Launch date: 2009.

Color Shifters cars go through a transformation when immersed in warm or cold water. Themes include flames, city, camo, racing and color-to-color. 
— “The Hot Wheels are the best,” remarked Helen Dean, owner of Toy Safari in Alameda, Calif., when asked about her sales in die-cast vehicles in July 2009.
— Four of 49 retailers told TDmonthly in summer 2009 that Hot Wheels is a top-selling brand, reporting sales of about 100 per month, on average.
― As of 9.21.2010, this product had 4 out of 5 stars from 21 reviews on Amazon.com and was No. 24 on the top 100 best-selling toys and games. PROS: Sturdy and entertaining. CONS: Does not work well indoors. Must be refilled often.

An assortment of 10, 1:64 scale cars with realistic details and working wheels, this set of Matchbox cars can stand alone or accompany a collection, parking garage or road set. Familiar vehicles like family sedans, emergency vehicles, sports cars and construction equipment are cast and painted with realistic details to engage imaginative playtime.
— Of 49 retailers contacted during a July 2009 survey, three told TDmonthly Matchbox cars are their best-selling die-cast vehicles.

This pinked-out Barbie palace includes light and sound effects (such as a doorbell and flushing toilet), an elevator, a fireplace, a flat screen TV and an outdoor whirlpool tub.

This mega building system includes a huge vessel that becomes 30 separate boats and can float on water and roll along the ground. It comes with two pirates, a treasure chest, a giant squid and other accessories.

Designed for wannabe DJs, this digital music system allows kids to record samples, demo mash-ups and mix and match loops. A online site allows kids to start a collection of tracks and special effects as they create their own beats.

Now the family dog can join in on all the fun of Twitter. This high-tech attachment for a dog's collar detects the canine's barks and movements and translates those actions into pre-programmed tweets broadcast via Twitter. There are hundreds of possibilities of what Fido could "say," from commenting on catching his tail to begging his owner to come home soon. Puppy Tweets comes with a USB connector for the computer; the owner simply downloads software off the Internet and establishes a Twitter account for the dog. Launch date: Fall 2010.