MATTEL’s Barbie Video Girl Doll promises to show girls the world through Barbie’s eyes via a video camera built inside the doll. Barbie’s necklace hides a camera lens while her back holds a color LCD screen capable of replaying video shot with the doll. Beyond simply shooting video, girls can edit the audio and visual elements of their videos with software downloaded from the Barbie website. Launch date: July 2010

Red Rover by MATTEL will have preschoolers laughing, running, and thinking as they try to help the titular pup. The game includes 12 bones, featuring shapes, numbers, letters, and colors, to be hidden around the room. Red Rover requests certain bones, and it is up to kids to rush around the room to find the proper bones. Preschoolers flex their bodies and minds as they rush to feed Red Rover before the other players. Launch date: July 2010.

Taken directly from summer 2010’s “Toy Story 3” is the Evil Dr. Porkchop Spaceship Playset. In his role as the Evil Dr. Porkchop, Andy’s piggy bank Hamm plots intergalactic mayhem—and he has the perfect spaceship for it. The spaceship has lights, sounds, an escape pod, and ziplines. The set is completed by a two-inch Evil Dr. Porkchop figure available nowhere else. Launch date: August 2010.

Rapunzel, Rapunzel, let down your long hair! Holiday season 2010 will bring the animated debut of Disney’s latest princess, Rapunzel. MATTEL has a whole line tied to the lovely locked lass, and the crowning feature of the line is the Rapunzel Fairy-Tale Tower. The lilac tower features five rooms, magically painting color-change walls, secret compartments, and a 30-inch hair extension for Rapunzel. Launch date: Fall 2010.

Cars Toons Frightening McMean by MATTEL mixes monster trucks, wrestling, and the Disney/Pixar film “Cars” into one fun package. In the Cars Toons shorts (currently shown on Disney Channel, Disney XD and Disney.com), the tow truck Mater tells tall tales that inevitably get his friend Lightning McQueen into some sort of jam. This toy features Lightning in his Frightening McMean monster truck wrestling persona. Frightening has push and play action, giant wheels, and authentic phrases. Launch date: August 2010.

Sing-a-ma-jigs are the new free-spirited, off-beat plush characters that love nothing better than to sing together. With each squeeze of their tummies, they offer up a little bit of chatter and then individual notes to a song. But the real magic happens when kids put the characters all together and squeeze their tummies one more time and the Sing-a-ma-jigs erupt into a harmonic chorus like none heard before!
― As of 9.21.2010, this product had 5 out of 5 stars from 8 reviews on Amazon.com and was No. 43 on the top 100 best-selling toys and games. PROS: Entertaining, cute and interactive. Appeals to children and adults.

The latest realistic dinosaur pet kids will love. Continuing the interactive robotic dino DNA CRUNCHER™ takes a big bite out of fun with his cantankerous carnivorous ways as he dances, plays catch, begs for food, comes when called and purrs happily when he’s petted. If sent into attack mode though, he’ll rear up on his hind legs and charge forward with startling speed while snapping his massive jaws.

Terrordactyl® is a fast-snapping, grub-spitting, interactive dinosaur! When his sensors are triggered, he'll snap at anything that moves but, rest-assured, boys can tame him by feeding him his disgusting, sticky grub. Beware – if he doesn’t like who approaching, he'll spit it out for gooey fun!

Now your favorite WWE® action figures can deliver match-ending finishing moves! Just pull your FlexForce™ figure’s arms or legs back and release to execute a famously devastating signature move. Come out of nowhere to take down your opponent with John Cena’sPower Slam, CM Punk’s Elbow Strike, ReyMysterio’s 619 and more! Reenact these moves and more with FlexForce™ action figures!

Collectors and WWE® fans alike can rekindle their passion for some of the most famous Superstars in WWE® history with the WWE® Legends assortment. Featuring classic Superstars and all-time greats, the line offers extreme articulation, unparalleled detail and amazing accuracy while capturing WWE®'s rich and exciting heritage!

The FlexForce™ Big Talkin’™ figures combine real Superstar phrases with their jaw-dropping signature moves! Just pull the FlexForce™ figure’s arms or legs back to recreate a Superstar move then listen as it delivers one of the Superstar’s signature phrases! Whether it’s “time to play the game” with Triple H®, or if you think “luck is for losers” like CM Punk™, you’ll love recreating the action and sounds from the main event! Launch date: Fall 2010

Barbie® doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suit with black accents, a news folder, camera and a microphone and the “B News” logo.

Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this industry, which continues to grow and need future female leaders. Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the geek chic wardrobe and accessories for Computer Engineer Barbie®: a binary code patterned tee, smart phone, Bluetooth headset, and laptop travel bag.

LOOPZ™ takes the timeless play pattern of memory games to a new level by adding light, music and motion. This interactive game is a test in rhythm and coordination consisting of four semi-circular rings with infrared sensors that light up to create challenging patterns players must follow. Seven different game modes allow players to play solo, head-to-head, host up to 4 players or even turn LOOPZ™ into a musical instrument.
—As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #2 bestselling item in the Games & Puzzles category. Pros: Seven different games; single player and multi-player options. Cons: Some levels are not challenging enough for older children.

Mattel has launched the first foldable, credit car size, R/C cars - The Hot Wheels Stealth Rides. The line features five models, including Batman's Tumbler and 2 tanks. Stealth Rides are compact and fit perfectly into a child's pocket. At a push of a button, the cars transform into a remote-control vehicle.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

Achieve the ultimate WWE battle in the WWE Money in the Bank Ladder Match Ring. The nearly 2-foot vertical ring playset allows for WWE action figures to jump off the top of the rafters, battle with 3 action ladders and a scaffolding which flip, blast and tilt, and grab the briefcase to win a championship match destiny.

Tim Burton brings his unique take on a favorite story to the Disney film "Alice in Wonderland." Here, the Mad Hatter doll wears a costume exactingly re-created from the movie and showing off the character played by Johnny Depp. The doll has a top hat that frames his cartoonish features, and curly red locks that contrast with his colorful costume.

Belle steps out of the fairytale and into girls' hearts in a sparkling pale yellow gown, with a beautiful hairstyle and "gemstone" tiara to match. Doll cannot stand alone.

This "Toy Story 3"-themed two-doll set includes the same outfits worn in the film. Each doll stands about 11.5" tall, and when Barbie's back is pressed she gives Ken a kiss.

Based on the character from the Disney/Pixar film, the Jessie fashion doll stands 11.5" inches tall and comes with poseable arms and legs, rooted yarn hair, cowgirl clothes and a hat.

Lotso Huggin' Bear features film-accurate details and is sculpted using Disney/Pixar’s digital data. When his hands are pressed, he speaks, responding to tone and volume of voice.

This no-nonsense 15-year-old is the daughter of the werewolf. She loves trendy clothes, raw steak, and the color gold. Clawdeen comes with a pet cat

Lagoona Blue is the 15-year-old daughter of the sea monster. The Lagoona doll has blonde and blue hair and comes with a pet fish.

The 1,599-year-old Draculaura is the daughter of Dracula. She wears pink and black pigtails and likes to accent her black outfits with splashes of hot pink. Draculaura comes with a pet bat and carries an umbrella so she can go in the sun.

Frankie is only 15 days old, and is easily embarrassed when her stitches come loose at inopportune moments. She has black and white striped hair and comes with a pet dog.
— As of 1.07.2011 this product had 4 out of 5 stars on Walmart.com and was the #5 bestselling item in the Dolls & Dollhouses category. Pros: Poseable; accessories included. Cons: Reports of the legs falling off due to internal manufacturing error.