Just like a fairy tale, this Barbie transforms from a princess to a magical fairy. Pressing the small button on her back causes her elegant, butterfly-patterned skirt to turn into sparkling purple wings, and back again. She has long purple hair that can be combed and styled.
― “The [Barbie] Princess line does very well,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, in response to a May 2010 survey on top-selling dolls.
― Out of 43 retailers, four named Mattel as the supplier of their best-selling dolls in late spring 2010.

Disney Princess My Friend Belle has brown hair and comes with a glittery gold dress and a matching hairbrush.

Disney Princess My Friend Cinderella has blonde hair and comes with a glittery blue dress and a matching hairbrush.

Anemone Barbie by Christian Louboutin is the third doll in the series designed by the renowned footwear designer.  Barbie has wavy red hair and wears a stunning lime green gown with a purple bow attached as an elegant train. Red-soled lavender shoes and a glittery bracelet complete her red carpet look. More shoes are included with Louboutin's signature red dustbags and boxes.

The highly articulated Leonopteryx figure comes with a unique, creature-specific i-Tag. Representing the fiercest and most feared creature in all of Pandora, the figure has as an impressive 20-inch wingspan and several points of articulation. It can carry any basic Avatar figure on its back.

Designed to carry a basic Avatar warrior figure, the direhorse comes with an exclusive i-Tag for in-depth online exploration of the mysterious world of Pandora.

This individually-detailed replica figure from the movie Avatar stands 4.25" tall and features full articulation. Each figure includes a unique weapon accessory and comes with an exclusive i-Tag for in-depth online exploration of the mysterious world of Pandora.

This individually-detailed replica figure from the movie Avatar stands 6" tall and features full articulation. Each figure includes a unique weapon accessory and comes with an exclusive i-Tag for in-depth online exploration of the mysterious world of Pandora.

Stephenie Meyer's bestseller tells the tale of teenage romance between mortal Bella Swan and the intriguing vampire Edward Cullen. This Bella doll comes dressed in an outfit from the popular film adaptation.

This wand can twirl the included princess figures and features a detachable throne. The dolls are interchangeable with other Magical Minis figures.

This aquatic playset works in the tub and on land. The floating island with a clear bottom features several water play activities including a spiral car launching ramp, a water squirter and a trap door.

These cars, based on film character favorites Lightning McQueen, Mater and Ramone, change color when dipped in water. For more organized car customization, the CARS Color Changers auto body shop playset allows boys to easily change the paint job of their CARS Color Changers vehicles.
— Michelle Bears, owner of The Toy Store in Highlands, N.C., told TDmonthly in late Spring 2011 that she sells about 20 Disney Cars licensed products each month.

Children can "feed" Stinky cars and watch him gobble them up and spit them out. He also talks, and can even break into a singing-and-dancing routine when prompted.
 —  As of 10.25.10, this product had 5 out of 5 stars from 1 review on Target.com and was listed in the top 30 best-selling toys and games.

This interactive dump truck speaks over 100 phrases, talking and interacting with kids and even telling jokes. Rocky can also "sleep" and "snore."
Awards: TOTY Toy of the Year Award finalist

This collector's Barbie doll was modeled after Dylan's Candy Bar creator Dylan Lauren. She has long brown hair and wears a dress in the iconic store's signature bright candy colors, accessorized with an oversize lollipop, candy necklace and gold peep-toe heels.

This stylish Barbie Collector doll embodies the 1960s chic of the award-winning television series Mad Men. Joan Holloway wears her a chic purple skirt suit, accessorized with a golden pen necklace, pumps and a handbag.

This stylish Barbie Collector doll embodies the 1960s chic of the award-winning television series Mad Men. Betty Draper wears a floral party dress, accessorized with a faux pearl necklace, matching pumps and a clutch containing a powder compact, lipstick and a comb.

This Debbie Harry doll is designed to capture the 1980s icon’s sassy spirit and famed beauty. This Debbie Harry doll, designed to capture the punk icon’s sassy spirit and famed beauty, is the first doll in the Barbie Collector's "Ladies of the ‘80s" Collection. She has platinum hair with black streaks and comes dressed in a hot pink pleather dress with matching pink platform pumps.

This Belle doll's enchanting features include lights, music and "magical" blooming roses. Three AAA batteries are included.

This series includes Sleeping Beauty, Belle, Snow White, Ariel and Cinderella. Each doll stands about 11" tall.

This scarily delightful plush version of the Monster High character includes a stylish outfit and a pet.

This scarily delightful plush version of the Monster High character includes a stylish outfit and a pet.

This kit includes do-it-yourself non-permanent monster tattoos that let kids look like the students of Monster High. The roller comes with tattoos including stitches, bite marks, claw marks, scales, snake skin and mummy wraps. There are also character specific temporary tattoo stickers, as well as a skull ink pad with three colors.

The coolest ghouls in school at Monster High are ready to “cut up” the dance floor and boogie the night away. This doll features trendy fashions, an "iCoffin" accessory, a purse, a dance invitation and character photos.

The coolest ghouls in school at Monster High are ready to “cut up” the dance floor and boogie the night away. This doll features trendy fashions, an "iCoffin" accessory, a purse, a dance invitation and character photos.