MGA's collectible fashion doll line features 18" multiethnic dolls from around the world in regional attire. Launch date: 2010.

Girls can ring their favorite fairy tales to life with MGA’s My Favorite Princess doll. She comes with her own tiara, dazzling dress and shoes, plus a display stand. She also comes with a "life-size tiara for princess role play," Susan Hale, PR Director of MGA Entertainment, told TDmonthly. Launch date: Jan. 6, 2010.
— Terri Maccarrone, GM of Specialty Toys at MGA Entertainment, told TDmonthly in June 2010 that this product is not being developed.

Kids can make mud pies with this Little Tikes outdoor kitchen set. They use the hand-crank mud mixer to get the right consistency. The real working sink uses the water reservoir that releases when the pump button is pushed. No batteries are needed. The outdoor fun table includes a sink strainer, a shaker and lid, a pie mold, a large mixing bowl, a mixing spoon, a measuring cup and a cutting board. Makin' Mudpies is "one-of-a-kind," Susan Hale, PR Director of MGA Entertainment, told TDmonthly. Awards: Parent's Choice Award 2010. Launch date: 2010.

The BFC, Ink. (Best Friends Club, Ink.) 18" doll line consists of three characters: Addison, Kaitlin and Calista, each with her own unique personality and story to tell. Each articulated doll comes with relatable fashions, a version of the classic fortune-teller game and interactive journals meant to inspire girls to discover their individuality. The line is anchored by a series of tween-targeted fiction books, in partnership with Parragon Publishing. Awards: Dr. Toy 100 Best Children's Products 2009, Family Fun Top Ten Toy of the Year 2009; and iParenting Media 2009. "MGA Entertainment introduced the BFC, Ink. doll line with the goal of bringing a larger-than-life experience to girls," Negar Treister, Director of Communications, MGA Entertainment, told TDmonthly. "With this in mind, it packaged each 18" articulated doll with extra fashions, a version of the classic fortune-teller game and an interactive activity journal. This vision resulted in a doll that is not only beautiful, but also unparalleled in the holistic play value it brings to girls." Launch date: October 1, 2009.

With a brand motto of “Be True! Be You!” the Moxie Girlz doll line pushes individuality, self-expression and courage to follow dreams. The Jammaz line shows the four key girls expressing themselves through music. There's a website the characters live in that provides more play opportunities. Launch date: Aug. 15, 2009.

The BFC Ink. collection of fashion/play dolls for girls includes clothing and accessories, storybooks and more for the five characters: Kaitlin, Calista, Addison, Aliesha and Noelle. Kaitlin, shown here as an 11" doll, is a creative and artistic individual who loves to help the community and support the environment. She lives with her dad, step-mom and little brother, and has a cool older sister who has a job at a magazine.

These new dolls from MGA capitalize on big sister Bratz's exotic looks while adding a splash of wholesome innocence.  They wear trendy but modest clothes and have girlish figures. The doll line's tagline is "Be true! Be you!" Launch date: August 2009.

Each Bratz™ works her own personalized guitar and two trendy rock star outfits. The line includes Punk Jade, Hip Hop Sasha, Pop Star Yasmin and Rock Star Cloe. Launch date: Fall 2008.

Each Bratz Super Babyz doll comes with a Super Pet, wears superhero fashions and has hair that can be styled. There are four varieties.

The game comes with eleven foam mats that interlock together like a puzzle, four heart-shaped hopscotch markers, three colorful chalks and a clear vinyl bag for easy storage and transport. Each die-cut mat is numbered for easy assembly and comes art that kids can punch out and use as a stencil. The game is great for indoor or outdoor play.

The aluminum scooter features height adjustment capability, fold ability for easy storage and transport, a no-slip safety grip footboard, a customized footboard shape and a Bratz design.

The custom mylar braided pink jump rope comes with colorful streamers. Each handle reads “Bratz.”

The 14” tall action figure can bend, stretch and stand on his own two feet. He even speaks when he is being stretched.

In this bowling game, the character pins Shrek, Donkey, Fiona, Puss in Boots, Gingy and Pinocchio sing and talk until they are knocked down. The character pins can be set to both sing and talk as players bowl, or taunt players in unique ways as players attempt to knock them down. The game is perfect for indoor or outdoor use, and comes with a sound box-equipped vinyl bowling mat, six character pins, one bowling ball and eight outdoor ground stakes.

With extra-long legs and snazzy tights, Alex is dressed to impress in bright, glam colors. Her story is that she loves to travel and studies different languages. She works at a travel agency and entertains at villages in the summertime.

Like other dolls in MGA’s Chou Chou baby doll line, Rock-A-Bye Chou Chou has functions not typically found in other baby dolls. This doll’s special emphasis is sleepytime responses. When rocked, she gently closes her eyes. MGA hasn’t left out the opposite end of bedtime, either. When Rock-A-Bye Chou Chou is picked up she awakens. Upon awakening, she may either laugh or cry. Don’t worry if she cries. Gently patting her back will calm her down.. Requires three AA batteries.

The Shrek princess doll comes with a karate outfit underneath her dress. Raise the doll’s right arm and a kick will automate. Princess Fiona also comes with body art on her arm, with an additional temporary body art tattoo for children.
- The 2007 release of “Shrek the Third” garnered over $320,700,000 million in the U.S Box Office.
- Fiona’s face is interchangeable, with an ogress mask included for more expansive play.
- The Shrek Kung Fu Princess line also includes Sleeping Beauty, Rapunzel, Cinderella and Snow White.

This fun, bright kitchen comes with two interactive play modes. In Free Play mode, children play as they please and kitchen recognizes each food they use. In Learning mode, children are prompted to follow instructions on the recipe cards. Teaches colors, shapes, numbers, letters, following directions, sorting and measuring.

Winter vacation for the Bratz Kidz™ is all about winter fun! This beautiful, two-story ice hotel is perfect for winter adventures with bedroom, lounge, fireplace and real working slide! But the adventures continue with secret ice cream making equipment, hidden sprinkles, and fireplace that really dispenses syrup topping!

With Be-Bratz.com, YOU get to create and become a new Bratz™ character online! Create your personality, design your hair, make-up and clothes and decorate your room! Chat with other Bratz online! For the first time you can truly Be-Bratz in the Bratz world! Bonus real-working mouse and mouse pad included, plus a pet that matches your online e-pet!

These newborn puppies are up for adoption, ready for kids to take them home. Children can put the plush pets in their hand and watch them as they wake up and begin to shake. Each comes with an adoption certificate, a feeding bottle and a collar with a tag. The pets can open their eyes, whimper and make lifelike sounds (eating and burping). There are four available styles: Boxer, Mutt, Border Collie and Spaniel.

This fully articulated, collectible Donkey & Puss in Boots figure allows kids to recreate action scenes from the Shrek movies. The Shrek Movie Action Figures line also includes Prince Charming, Shrek with armor and Shrek without armor. Each figure comes with a different card game: Slap Jack, Old Maid, War or Go Fish. Launch date: May 2007.

This fully articulated, collectible Shrek figure allows kids to recreate action scenes from the Shrek movies. The Shrek Movie Action Figures line also includes a version of Shrek without armor, Prince Charming and Donkey & Puss in Boots. Each figure comes with a different card game: Slap Jack, Old Maid, War or Go Fish. “For the Shrek figures we just spent piles of time making sure likeness of the characters was met. We spent extra time and money on the paint operations to keep a high end collectors look.” Reagan Holmes, of MGA Entertainment’s public relations department, told TDmonthly. Launch date: May 2007.

The stars of “Bratz: The Movie” are ready to walk down the red carpet in their glittery dresses at the premiere of their Hollywood movie. These are the most pose-able Bratz ever, so they can stop to pose for the paparazzi. “The accessories that come with these dolls will be very interesting to little girls. The girls can be creative and imaginative,” Reagan Holmes, of MGA Entertainment’s public relations department, told TDmonthly. Launch date: August 2007.

The Lil’ Bratz Couture apparel collection features hip, unique designs inspired by the fashion-forward Lil’ Bratz lifestyle brand, yet with softer, sweeter appeal. Launch date: February 2007.