Preston is made with green reptilian-like fabric and his accentuating horns, mouth and teeth make him almost come alive. Launch date: 2010.

At 5" long, this plaid puppy is a convenient wristlet, too, with a pocket sized to hold some lipstick and change. It has a leatherette strap and comes in a sturdy gift box.

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Baby Stella has a new Baby Brother named Sam. Sam comes dressed in a blue and white striped onesy decorated with yellow trim and a dinosaur.  His pacifier matches the outfit and attaches magnetically to his mouth. Also includes a removable diaper. Launch date: 2010.

This stylin' Boston Terrier is a limited-edition handbag. Elvis is decked out in a fringed boots and a single-breasted blazer. He has a removable leatherette strap, a zippered pouch on his back for storing a cell phone, money and perhaps a bit of makeup, and comes in a sturdy gift box with a paw-shaped "breathing hole."

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Suitable for ages 3 months and up, this rainbow collection of wooden beads is held together by an elastic cord and can be manipulated into a variety of configurations. The beads are coated with non-toxic, water-based finishes.
— "If we were able to keep [Baby Beads] in stock, we would sell lots," Dean Smith, co-owner of JaZams in Pennington, N.J., told TDmonthly in March 2010. "Based on how many we've sold, we would sell 30 a month."

This high-fashion pooch doubles as a cute coin purse, decked out in rose-embossed, silk-like fabric. The small zippered compartment is designed to hold a bit of makeup and cash, and opens with the bone-cross zipper pull. The Frenchie wristlet measures about 5" long.

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Standing about 10" tall, this 9" pit bull pup is decked out in gray and white modacrylic fur and a fashionable striped, stretch T-shirt and leatherette jacket. He's got a diamond stud in his right ear and wears the Fuzzy Nation cross-bone puff pendant on his removable metal ball chain.

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These jaguars are part of a plush collection featuring stuffed animals and puppets that share characteristics of their real animal in the wild. A hangtag explains each animal's distinctive qualities. Retail price ranges from $16 to $36, depending on size. Launch date: January 2010.
— Kate Tanner, owner of Kidstop in Scottsdale, Ariz., was impressed with this plush line at Toy Fair 2010.

The Leader of the Kreecher Pack, Hank eats regular pillows for B, L, and D. When the day ends and the sleepover begins, he’s definitely someone you want on your side in a pillow fight.

Star Willow Stables' own Brynn Rae Trail Horse loves hanging out and having her long mane and tail brushed and styled. Brynn Rae comes with her own hairbrush and a purple saddle blanket.  Warning: Choking Hazard — Small Parts Not for Children Under 3 Years. Launch date: 2009.

These fashionable designer handbags are made to look like pups. "These purses are the most realistic looking dogs for the dog-loving fashionista," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.

Cutie Cake Pets are designed to be completely sweet inside and out. These cupcakes don’t have traditional filling, buy convert into loveable pets. Launch date: 2010.

Cutie Cakes™ are designed to be completely sweet inside and out. These cupcakes don’t have traditional filling, but convert into sweet dolls. There are five in the collection: Pistachio Penny, Bubble Gum Bitsy, Chocolate Chip Charlie, Lemon Drop LuLu and Jelly Bean Bella. Launch date: 2010.

Shaped to look just like a Pug (with a bit of extra design detail), this purse is outfitted with a silk blend outer fabric with a floral pattern, a zippered pouch for keys, makeup and cell phone, and the signature silver leatherette paw bearing the company's bone cross logo. It comes in a gift box with a paw-shaped "breathing hole."
— "What's been a surprise to me is the Fuzzy Nation stuff. I honestly chided my wife for ordering them, and I can't keep them in stock," Jude Larene, co-owner of Izilla Toys in Seattle, told TDmonthly in late fall 2009. "Even the expensive $50 purses are just flying out."

This set comes with 150 bright, interlocking pieces that are flexible and can form a farmhouse, a rooster and a 3-D baby chicken, as well as various other imaginative designs.

Wearing a soft, two-piece pastel outfit, Baby Stella has embroidered facial features, a belly button and a round tummy. She comes with a pacifier that magnetically attaches to her mouth.
― “I sell a lot of Baby Stella. She's so darn cute,” said Jean McCullough, owner of Children's Store Inc. in Boise, Idaho, when asked about best-selling dolls during a May 2010 survey.
― Four of 43 retailers told TDmonthly in late spring 2010 that Baby Stella is one of their best-selling dolls.
― Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a May 2012 survey that Baby Stella is their best selling doll. "This is a good first doll for kids. They come in different skin tones, and they're not awfully expensive," she said.

With fun colors and textures and a cushy design, this seat offers a great place for any Groovy Girl to relax.

With soft golden fur and a brown felt mane, this lion has weighted legs for standing upright.

This soft yellow robot has clamp hands, bendable antennae, and a shiny vinyl patch on his stomach, plus brightly colored feet that are weighted for stability.

Leah May’s soft hair is ideal for hours of brushing and braiding, while her pink highlighted eyes and silver sparkly hooves are sure to delight any girl’s fancy. Leah May comes with her own hairbrush and a sweet pastel-patterned saddle blanket.

Pay no heed to the fainters and screamers. Blanche takes pride in being your ugly stepmonster — not to mention the first pillow ever with rainbow highlights and a mutated crown.

Bright colors and high-contrast patterns offer visual stimulation; hidden noise makers, including rattles, squeakers, and crinkle paper perk up little ears; and a variety of textured fabrics keep busy hands occupied. Small enough to tuck into a purse or diaper bag.

The bug “pod”, with six ribbon legs and antennae, hides a sleepy, 8” doll inside. Ideal as a first baby doll, Snuggle Bug encourages and develops nurturing skills in children. With its embroidered detailing, satin-lined interior and soft exterior, Snuggle Bug will be a favorite snuggle buddy for years to come. It’s for babies 6 months and up.

Thornwald will come alive with a child's imagination for puppetry magic. He features plush fur and googly eyes.

Designed by a mother and son team, these soft and funky pillows combine a variety of textures and fabrics, including sweater and stocking material as well as remnants from bean bags and teddy bears. Though sized differently, each of the 10 pillows in the range measures approximately 15" H x 14" L. Launch date: July 2009.