The 16" x 16" polymer panels are designed so that kids can safely build three-dimensional structures kids. Launch date: March 2009.
— Dave Taylor of The Attachment Parenting Blog said Brik-A-Blok was a huge hit with his kids (ages 6 and 9). He noted that his kids’ constructions took up a great deal of space, with Brik-A-Blok tunnels stretching throughout their home. Taylor called the building system “fabulously cool,” though he lamented the high price tag.
— Brik-A-blok was the "most funnest review ever!" for She Scribes’ Kimberley and her son. Her kids enjoyed creating new structures with the versatile panels. However, Kimberley also pointed out the large amount of space needed for the toy as well as the panels’ inability to support much weight.

The BRIK-A-BLOK™ toy system provides an easy means for any child to recreate the world that surrounds them, at their scale. Easy to assemble panels come together to give kids the power to build their own world. Creative freedom coupled with our toy system liberates kids to custom build the perfect fort, playhouse, or any other structure they care to imagine. (Product Image depicts two BRIK-A-BLOK-46 sets)