Simple. Fun.™ toys for infants, babies and toddlers.

Have you noticed how children can be more fascinated with the tags and labels on their toys than with the toys themselves?

After seeing each of his four children grab, flick and bite them, a scientist turned health and medical communications expert decided to give them what they really wanted. He designed some simple, fun and engaging products by making the tags the toy.

The ideas remained on paper for over a decade... until now!