Finally, a well-designed play mat that lasts through the developmental stages of your child!  Our play mats have been designed to cushion and delight babies during tummy time, entertain toddlers for play time, and encourage young learners of all ages to engage and explore.  Search for the hidden characters, count the creatures, sound out letters, or master the road rules: the only limit is their imagination. Reversible: engaging art on both sides; Water-resistant, wipes clean; Soft & cushiony ; Non-toxic. "The play mat lasts through multiple developmental stages of a child - from baby to kindergarten," Lea Janowicz, marketing director for Prince Lionheart, told TDmonthly. Launch date: February 2012.

Dedee bath organizer stores toys and other items, keeps bathtubs tidy and comes with tote bag for outdoor use. Launch date: March 2012.

Watch the helicopter as it zooms around the tracks in this delightful interactive book. Pull back the helicopter, place it on the tracks and let it go. Launch date: January 2012.

Soft and light, this adorable snuggly will delight the very young. It jingles softly when shaken and has lots of "handles" for tiny fingers to grasp. 9.5 inches tall. Machine washable.

This lovely mouse with big ears, delightful little brown nose and happy smile lives in a match box. The match box is decorated with whimsical illustration and made with sturdy card board. Comes with matching padded sleeping sack for the little mouse's sweet dreams. Her sweater and skirt is removable and even has a little hole for her tail. "The mouse in the box can help parents when they put their children into bed. when the mouse goes into sleep in the box, the kids go to sleep too," Malene Kleemann, marketing assistant at Maileg North America, Inc., told TDmonthly. Launch date: 2008.

A loveable monster with big puffy mitts has just flown in from Planet Tickle. His mission is to bring joy and laughter to Planet Earth. How? By tickling any child who happens to follow along in this book. Parents read aloud and do the tickling. The book comes with blue Tickle Monster mitts, with holes in the fingertips to make it easy for parents to instantly transform themselves into Tickle Monster and turn pages while tickling. Launch date: September 30, 2009.
— As of 12/06/2011 this product had 4.9 out of 5 stars from 81 reviews on Amazon.com.
— In a December 2011 survey, William Meredith, owner of Learning Express in Cary, N.C., said Tickle Monster was one of his best selling books. "It's a good infant item. You can buy it for a baby,” but it's also suitable for toddlers and preschoolers, he said. They sell about 10 copies every month.

It's a teether and toy in one. Twisty Figure 8 can be twisted and turned while baby's sore gums are soothed by the four different teething surfaces. Featuring an easy—to—grasp shape, this brightly colored teether also can be used as a rattle.
Awards: 2002 Parent's Choice Gold Award
— As of 11/30/2011 this product had 3.7 out of 5 stars from 30 reviews on Amazon.com. Pros: Easy for babies to grasp; easy to clean; lots of texture; can be chilled to ease teething pain; the part baby holds onto doesn't freeze, so their hands don't get too cold. Cons: Not dishwasher safe; too big for smaller babies; a little bulky for younger children.

This Colorful spinning rattle helps baby develop hand/eye coordination. It includes 3 textured links that slide and rattle and an oval shaped handle that has teethable textures.
— As of 11/22/2011 this product had 4.5 out of 5 stars from 31 reviews on Amazon.com.

Made of completely safe natural rubber and painted with vegetable—based paints, these teethers have a gentle, delicate squeak that won't hurt baby's ears. Molded and hand—painted in Morocco. 6".

Many creative building and stacking combinations — ideal for stacking experiments. Includes both round & angular blocks. 22 beechwood pieces and two boards. Made in Germany.

This toy laptop's nine colorful keys are easy to press, bringing learning to life on the animated screen so baby can learn numbers, shapes, colors, object names, initial letters, and more. Flip the lid open and closed, or bat and roll the mouse for alphabet fun. Plenty of sing-along songs, words, sounds and exciting activities, in both English and Spanish. Baby gets responses by tapping keys, rolling the mouse, or flipping the lid open and closed to discover A-B-C’s, counting and much more. Learn numbers, greetings and more in Spanish, too. 12+ sing-along songs and fun tunes, plus sounds and rewarding phrases.
— As of 10/26/2011 this product had 4.4 out of 5 stars from 15 reviews on Amazon.com. Pros: Lots of variety keeps it from becoming repetitive or boring. Cons: Can smash babies' fingers when closed.

The Poppity Pop Dino is a Dinosaur character and 6 brightly colored balls. As baby bats at the roller ball, drops one of the balls down the dino's tail or onto his "back", the popping action and music begins. As the balls pop up, down and around, baby will be encouraged to grab them and start all over again. And when an occasional ball pops up and out, baby will be encouraged to crawl after it. As Baby plays, they are rewarded with over 8 fun tunes and silly sound effects.
— As of 10/26/2011 this product had 3.9 out of 5 stars from 18 reviews on Amazon.com. Pros: Interactive; entertaining; sturdy. Cons: The motor is a little loud; balls often shoot out of the bowl and have to be chased down.

This 8 page picture features include a ladybug beeper, a foil mirror, a crunchy sounding wing, and a pop-up rainbow. Different textures are used for multi-sensory development. The fabric is washable and detachable.

Even infants can enjoy building and repairing with these soft tools. This nine—piece set contains a hammer, a drill, a screwdriver, saw, and more, all of which make a variety of delightful noises and are soft enough for the tiniest construction workers.
— As of 11/16/2011 this product had 4.4 out of 5 stars from 26 reviews on Amazon.com. Pros: Cute; the vibrating drill is fun; soft yet durable; Machine washable. Cons: Toolbox seems flimsy.

The Fisher-Price Laugh & Learn Dance and Play Puppy is baby's puppy friend that will encourage him to move, dance and sing along through familiar songs. With over 25 sung songs and phrases, baby will learn about ABCs and letters, counting and numbers, parts of the body, actions, manners, greetings and first words. Takes 6 AA batteries (not included).
— As of 10/21/2011 this product had 4 out of 5 stars from 1 review on ToysRUs.com.
— As of 10/21/2011 this product had 4.1 out of 5 stars from 25 reviews on Amazon.com. Pros: Engaging; moves well; interactive; large. Cons: Volume is not adjustable and can get annoying; the motor itself is loud.

Once the balls pop out of the elephant's trunk, it's anybody's guess which way they'll roll — into the belly for put-and-take play, across the room for baby to crawl after, or back through the trunk for more poppin' surprises. With 10 fun tunes to play and this elephant's trunk controlling the poppin' direction, the play is exciting, engaging, and fun.
— As of 10/18/2011 this product had 2.9 out of 5 stars from 8 reviews on ToysRUs.com. Pros: Entertaining; helps develop hand-eye coordination; music is cute. Cons: Fan that blows the balls is loud; balls don't blow automatically so younger kids may have trouble using it.

Designed by a physician to assist in developing a child’s oral-motor alertness. The Busy Bee Baby Buzzer stimulates auditory senses with blinking lights and music. The bee gently vibrates and plays soothing and calming classical tunes. The bee’s soft ears are ideal for the orally-dependent child. The color buttons let caregiver or child select what they’d like to hear.

This Animal Daysack adds a touch of fun to any day out. It holds a surprising amount of stuff and the removable safety rein gives crucial parental control when out and about. The Animal Daysack also has a weatherproof hood that stows away in a top pocket. Comes in eight different animal designs. Features: Top grab handle; Removable Parent’s Safety Rein; Zipped entry to main compartment; Internal name & address tag; Adjustable padded shoulder straps; Chest strap to prevent pack from slipping; Complies with safety standard EN 13210-2004.

The Outback offers a more performance-oriented approach to the soft-structured carrier. A durable, water-resistant, rip-stop nylon exterior and air-mesh lining makes it perfect for hot weather or hiking the trails. Parent and child will stay cooler with the air-mesh lining, which wicks away moisture leaving both comfortable. It can be worn either on  front or back and comes with an integrated seat that will fit almost any chair.

aacua is a new generation bath towel. A unique 4-in-1 apron, towel, baby wrap for infants and bath wrap for babies and toddlers. aacua frees up both hands to tend to baby. Adults can carry their child directly from the tub to them, without getting wet. As a towel, aacua's high quality 100% cotton terry cloth material absorbs water quickly while remaining extra soft to children's skin.

Kozii uses a low temperature, nutrient-safe water bath that is safe for ALL bottle and bag types. The water in the warmer is about as warm as warm tap water. This allows caregivers to warm breast milk without exposing bags and bottles to dangerous steam, hot or boiling water, or the microwave. Kozii uses patent-pending technology, specifically designed to eliminate the risk of hot spots, nutrient damage, and dangerous chemicals that can be released from plastic bottles at high temperatures. Kozii can safely accommodate breast milk, formula, storage bags (frozen or thawed), liner bottles, plastic, glass, food jars, etc.

These fleece-lined hand muffs attach to the stroller handle to keep hands toasty while pushing baby.

Increases air moisture for easier breathing and a good night’s sleep. Relieves cough, cold, and flu symptoms, including nasal congestion, dry cough, sinus irritation, nose bleeds, dry skin. 1 gallon water tank runs whisper quiet up to 24 hours. Mists up to 2.1 gallons of moisture per day. Effectively humidifies rooms up to 250 square feet. Auto shutoff safety sensor. Uses less energy than a standard household light bulb. Does not require a filter.

The Bottle Buddy counts a preset amount of powdered infant formula into a baby's bottle. It's designed to hold a 32-ounce tin of formula powder in its transparent container, which remains sealed, keeping the formula sterile at all times and eliminating any possible contamination. In addition, the product's interchangeable formula measure insert guarantees the formula powder-to-water ratio as one scoop per fluid ounce of water, regardless of the type of formula used. The user places a bottle containing the required amount of water on the Bottle Buddy's bottle tray, presses a button and the predetermined number of scoops are dispensed into the bottle. the product is made with 100-percent BPA-free plastic and features a clear LCD display.

The MoniTub is a tub that weight infants and monitors water temperature. Fill in the baby tub with the desired amount of water. Press the button (tare) to reset the scale. Lay the baby in the tub, and the baby's weight will automatically appear on the LCD. The water's temperature appears on the LCD and automatically updates the reading, to ensure baby's comfort.