AnyBook Reader is a reading enhancement and reinforcement tool enabling language and reading enjoyment and improvement. This flexible record and playback tool with 15 hours of recording time enables read-out-loud record and playback by parent and/or child, building experience, confidence and reading ability. By recording their own reading voice the child can reinforce their own reading performance and the ability to record and playback any book or text tailors the reading and learning experience to the individual child. With ease parents can “read” to their child whenever he or she desires. The AnyBook Reader uses a simple touch, record, playback process that allows users to record the words on any page of any book so they can read to their children or grandchildren even when they’re not there. The AnyBook Reader comes with a selection of AnyBook Reader stickers. Each sticker uses a unique code which allows users to associate different recordings with every page of the book. These stickers use special glue that won’t damage the book so they can be removed and re-used at any time.
— As of 10/25/2011 this product had 5 out of 5 stars from 2 reviews on Amazon.com. Pros: Easy to use; Can be used with any book; a good way for parents and family members who live far away to connect with children.

The Wow! Stuff My Keepon is the dancing robot that moves to any music. The tiny microphone in My Keepons nose allows him to hear the music kids play or even the rhythms they make themselves. My Keepon listens for the tempo of the music and matches the beat with an uncanny sense of timing. My Keepon can dance to any style of music, from slow ballads to pop music. Each performance is an original and unique interpretation. With an array of touch sensors underneath his playful textured skin, My Keepon responds to poking, patting, squeezing or tickling by looking around, showing his mood and making expressive sounds. As soon as My Keepon wakes up, he wants to play and will try to attract attention. My Keepon sits on top of his very own performance stage, which contains most of the robotic mechanism, so My Keepon himself can be soft and squishy to touch. Launch date: October 2011.
— As of 10/18/2011 this product had 5 out of 5 stars from 1 review on ToysRUs.com.

The Fisher-Price Laugh & Learn Dance and Play Puppy is baby's puppy friend that will encourage him to move, dance and sing along through familiar songs. With over 25 sung songs and phrases, baby will learn about ABCs and letters, counting and numbers, parts of the body, actions, manners, greetings and first words. Takes 6 AA batteries (not included).
— As of 10/21/2011 this product had 4 out of 5 stars from 1 review on ToysRUs.com.
— As of 10/21/2011 this product had 4.1 out of 5 stars from 25 reviews on Amazon.com. Pros: Engaging; moves well; interactive; large. Cons: Volume is not adjustable and can get annoying; the motor itself is loud.

With real-as-can-be movements, sounds and actions, COOKIE MY PLAYFUL PUP lets kids experience the joy of having a puppy of their very own. When kids pet her on her head or back, she barks, moves her head and wags her tail. Give her cheek a little scratch and she'll turn toward their hand to ask for more. When they tell her just how sweet she is, she'll respond with puppy babble that sounds just like she's talking. She loves her squeaky toy — when kids make it squeak, she'll turn her head toward the sound. When kids put her toy bone in her mouth, she'll make crunching sounds like she's chewing it. This pup is about 14 inches tall and can either sit up or lie down.
— As of 10/18/2011 this product had 4 out of 5 stars from 22 reviews on Walmart.com. Pros: Realistic; fun; entertaining. Cons: Dog doesn't "walk" so many reviewers reported their kids lost interest after a couple days; batteries run out quickly.

Once the balls pop out of the elephant's trunk, it's anybody's guess which way they'll roll — into the belly for put-and-take play, across the room for baby to crawl after, or back through the trunk for more poppin' surprises. With 10 fun tunes to play and this elephant's trunk controlling the poppin' direction, the play is exciting, engaging, and fun.
— As of 10/18/2011 this product had 2.9 out of 5 stars from 8 reviews on ToysRUs.com. Pros: Entertaining; helps develop hand-eye coordination; music is cute. Cons: Fan that blows the balls is loud; balls don't blow automatically so younger kids may have trouble using it.

Sometimes baby needs a little help falling asleep. With a gentle squeeze, the cuddly Fisher-Price Ocean Wonders Soothe & Glow Seahorse glows and plays soft music, lullabies and soothing sounds of the ocean. After 5 minutes the music fades, the lights dim and baby drifts off to sleep. There are 8 lullabies to please baby and power/volume control for quiet play.
— As of 08/08/2011 this product had 4.8 out of 5 stars from 331 reviews on ToysRUs.com. Pros: Comforting; the soft glow helps babies who don't like being in the complete dark. Cons: Velcro closure doesn't stick after a bit of use; the music can be too loud for some babies.
— As of 8/22/2011 this product had 4.8 out of 5 stars from 96 reviews on Amazon.com.

Featuring detailed images of 8 favorite noisy vehicles, this wooden peg puzzle makes the vehicle sound when a piece is placed correctly in the puzzle board. Eight sounds in all. Full-color, matching picture under each piece. Dimensions: 1.2" x 8.5" x 11.7" Assembled. AAA batteries not included.
— Michael O'Dell of Toys from the Attic in Rehoboth Beach, Del., told TDmonthly in a Summer 2011 survey that he sells 10 Melissa & Doug sound puzzles each month.
— As of 7/12/2011 this product had 3 out of 5 stars from 23 reviews on Amazon.com. Pros: Affordable; engaging. Cons: Many reviewers said the sounds were poor quality.
— In a February 2012 survey about wooden toys, three out of 14 retailers said that puzzles from Melissa & Doug were their best sellers in the category. “Melissa and Doug has been a core of the store for years and years," Mike Snyder, owner and manager of Cville's Hobbies, Games and Toys in Charlottesville, Va., told TDmonthly.

Laffy Laffalot is an innovative, interactive toy designed to bring laughter back into the lives of sick children. With its bright orange body and big engaging eyes, Laffy Laffalot is heart-warming and fun, but can take the tough love kids have for their favorite toys – withstanding a drop of up to 6 feet. Laffy Laffalot also can stand upright on a bedside table or desk - always a smiling companion, 24 hours a day, seven days a week.  When kids touch one of the 20 pre-programmed blue buttons, they can hear a hearty belly laugh, the giggle of an infant or a silly snort. The contagious laughs will instantly put a smile on kids' faces and help distract them from the pain and challenges of medical treatment. Laffy Laffalot was created to lift the spirits of anyone who may be feeling blue or just needs a good laugh. Laffy Laffalot's unique features include: Four buttons to record and play custom, comforting messages from mom, dad, friends or loved ones; a hilarious helium effect dial that alters any laugh or custom message for endless hours of fun. Laffy Laffalot also comes with a built-in speaker, MP3 quality sound, headphones that won't hurt small ears and two AA batteries.

These Aqua Pets are updated versions of eight fan favorites from the original line. They feature redesigned aqua pods, offering new games and increased interactivity. Each Aquapet has its own look, sounds and songs. The creatures come alive when kids, or other Aquapets, interact with them. A microchip, microphone and speaker housed in the toy's base enable Aquapets to register and respond to sound. Each character replies with movement and melody. The more kids play with their Aquapets, the more songs they will perform and the livelier they'll become. Aqua Pets can also play three new interactive games: - Memory Moov (a memory-building sequence game) - Aqua Speed (a fast-paced reflex challenge) - Bubble Boogie (a fun and silly way to make your mini marionette dance) Place two or more Aquapets together for an AquaParty and the buoyant buddies will dance, chirp and converse with each other. Each energetic character has a sleep function, because even the most interactive friends need to rest.

A tree will be planted for every collectible, plush Treefie that is registered online. Because children are so interested in doing their part, this line is geared toward educating them about our world, giving them the opportunity to plant a tree, and keeping them interested in the environment. Treefies combine the classic offline play and collecting possibilities of a plush toy with the modern twist of access to the internet. The line includes the following animals: monkey, elephant, eagle, frog, brown bear, lion, panda, shark, leopard, and ferret.

Holding a cream-colored blanket, this beige soft plush bear will raise and lower his blanket to play a game of peek-a-boo when his foot is pressed.  The bear’s mouth moves as he says “Peek-a-boo, I see you,” to the child. Launch date: March 2011.

This habitat for ants and fighter fish allows children to examine the natural world. Including “swimming pools” and “food bars,” this habitat might be a little fancier than what its inhabitants are used to.

Phone Frenzy is a board game that uses everyone’s mobile phone as the primary game component for calling, texting, and sending photos.  Every turn, players are given a challenge or activity that can only be completed with the help of one or more of their phone contacts.  A challenge might be a race to receive a correct response to “Finish this lyric by Journey:  ‘Just a small town girl’…”  Players pick who they think are the right contacts from their phone and send them a text message with the question.  The first player to receive the correct text message wins the round. Launch date: Summer 2011.

Activision is back with Spyro. This time, characters in the video game are available as action figures that can be plugged into the game. Put the toy on the "power portal," and all of the power and skills that kids build up can be saved to the toy itself, so every time they play the game, no matter on what console, all of their statistics are in tact. Each character has its own unique powers, and two characters can be placed on the portal at once to play as a team or face of in one-on-one battle. Starter pack includes 1 copy of the game, 1 Portal of Power, and 3 Characters. Launch date: Fall 2011.

Mickey is decked-out in rock star gear. Kids can listen to him play a concert, or they can learn to play along with him. He sings, dances, and performs three classic rock songs. Launch date: September 13, 2011.

Kids can feed cookies to this plush Cookie Monster and watch as he counts out loud and happily gobbles them up. Retrieve the cookies from his backpack to start the fun all over again. Count N' Crunch Cookie Monster also likes to be tickled - press his foot repeatedly to make him giggle and squirm. Includes 3 cookies; requires four 'AA' batteries, included.

Dressed in a concert style tee, Elmo takes the stage singing and making music. Elmo comes with his very own microphone and two instruments, a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he recognizes which one he is given. Kids can also play along on Elmo's instruments. Elmo also interacts with other Let's Rock instruments (each sold separately); he knows when kids are playing the instruments, and plays along. The Let's Rock Elmo toy sings six songs. Requires six 'AA' batteries, included.

These puppies zoom around on the floor, and know to turn around when they reach a wall. They make cute noises, too. Slightly larger than the Zhu Zhu Hamsters, a variety of play sets are available for the Zhu Zhu Puppies.

Made of soft, tactile skin that enables lifelike movements, girls can poke and squeeze a Fijit Friend for a verbal reaction.  With word recognition capability, Fijit Friends can understand and respond to more than 30 verbal commands, culling from more than 150 built-in phrases and jokes. Girls only have to turn up the music dial to transform their Fijit Friend into a dancing machine. With Beat Detection functionality, Fijit Friends can recognize different types of music and perform different dance moves for each beat. Fijit Friends includes four original songs of their own. Fijit Friends come in an assortment of four that each feature distinct colors, voices, ears and personalities and feature integrated Sonic Chirp technology - special audio coding embedded into an external device or media platform (mobile applications, webisodes, television commercials and more), that when detected by Fijit, triggers various programmed reactions. Launch date: Fall 2011.

These colorful mix and match activity sets stimulate creativity, and imagination. This durable play set comes in a sturdy gift/hold all box, with four 'Look at my Creation' display boards. "With this product offering 4 different display boards to go with the different pieces this product offers a very large variety of options to children, allowing them to be more imaginative with their creations," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly.

These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement. "Once assembled, the 3 different hand puppets can be used to create stories and play many other imaginative games, giving the product a much longer lifespan and room for creative play," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly.

These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement.

A straw that naturally transforms white milk into bold and delicious flavors. When kids drink milk through the Got Milk? Magic Straws, the milk becomes flavored and colored. "Parents and kids from 2 to 99 buy them year-round and it's completely new to toy stores with no competition," Paul Henson, CMO of Food Market Merchandising, Inc, told TDmonthly. Launch date: January 2010.
— In a late Summer 2012 survey, three out of 12 retailers told TDmonthly that these were one of their top-2 bestselling candy items.

ActionJetz are cool diecast planes that each come with a Secret Game Code Card. With it, kids and paretns can chat, play and learn new stuff in the Online World of ActionJetz. Choose from the wide range of die cast planes which are about 3-6 inches small to collect.

Sqwishlanders – they are cute, they are collectible, they are fun – a craze every parent can afford to support and you don’t have to go far to find one. Available at those ubiquitous red vending machines found in every supermarket, convenience store, arcade and malls across America, put your quarter in, crank the handle and wait and see what comes out. The surprise of the catch is just part of the fun. Once you open the capsule and see which Sqwishland® character has been dispensed, a fortune cookie style secret code will reveal yet another surprise, an unknown bounty of virtual game cash will be discovered when the code is entered on line.