A new breed in Douglas Fuzzles, these new styles use a mixture of trendy fabrics with a new flair in the face. There are 10 new styles owls, monkeys, pigs, and dogs...to add to the already popular and irresistible herd of 30 fuzzles to choose from. Sizes range from 8" to 26" SRP's range from $14 to $35.
— In a May 2012 survey about best selling plush and puppets, Lisa LeStrange, owner of Lucky Duck Toys in Wayne, Pa., told TDmonthly that they "sell about 175-200 pieces" of Douglas plush each month.

The soothing aroma of the Slumber Scent Puppies will calm little ones to sleep. Each puppy contains a removable Slumber Scent pouch, available in one of four unique fragrances to match the color of the puppy. Launch date: February 2012.

Tranquil Turtle is the first Cloud B product that combines both sight and sound features in one soft, comforting character. Glowing in a relaxing aquamarine or amethyst color, the shell projects a magical underwater light effect with a gentle wave motion and plays soothing sounds to help children sleep. Launch date: February 2012.
Awards: 2012 NAPPA Honors, 2012 The National Parenting Center - Seal of Approval

These little pups are "dressed to thrill!" Each is 10.5". sitting. There are six styles: Velvet Yorkie in a leopard coat, KiKi Maltese in a frilly purple dress, Brigette Shih-Tzu in a pink, glittery dress, Collette Golden Retriever in "zebra," Brie Chihuahua in a hot pint slicker, and Gia Miniature Pinscher in a sleeveless, ruffled tie dyed dress.

The Borris plush Toy is a chew-safe soft toy designed in a way that acknowledges the needs of children with Sensory Processing Disorder and Autism. Many children with unique sensory needs desire mouth and chew objects for oral motor input. Most plush toys are unsafe to chew on--and as a result, many parents are reluctant to give them to their sensory seeking children. Borris is made of chew safe, non-toxic materials, constructed with reinforced seaming, and a double layer of canvas and bonded plush. Having a favorite plush toy is an important part of childhood. Soft® is committed to a balance between a durable, chew safe toy, and a product that is still soft, endearing,and cuddly.

12" BRACHIOSAURUS is made of high quality material in a light and dark blue,with a light blue pattern and a light blue under belly. Its toes are white. This stuffed brachiosaurus is a perfect gift for a little dinosuar lover.

12" T-REX is made of high quality material in multi shades of brown. His tummy is white. He has white fabric teeth. This plush stuffed dinosaur is very soft, cute and adorable. This plush T-rex is a perfect gift for a little dinosaur lover.

12" STEGOSAURUS this stuffed stegosaurus is made high quality material in a green fabric with spikes. This plush stuffed dinosaur is very soft.

12" PTERANODON. Pteranodon is a cool stuffed dinosaur. His head, body, legs and wings are combination of orange, brown, white and shade of yellow. Pteranodon wings have wires in them so they hold their shape and can be posed as you like. This is a perfect gift for a little dinosaur lover.

12" TRICERATOPS this stuffed dinosaur is made of high quality material and realistic design is very soft , cute and adorable. This is a perfect gift for a little dinosaur lover.

This coiled Snake is made of iridescent fabric and features a tail that rattles. All glove puppets are made of polyester and cotton and are machine washable in cold water. Launch date: 2012.
— Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., told TDmonthly in a June 2013 survey that Beleduc hand puppets are their best-selling puppet. "We sell tons of them," he said.

This unicorn features two-toned purple plush and a reflective jewel that sparkles in its embroidered eyes. 11" tall.

The brightly colored big eyed patriarchs, Mr 'n' Mrs Owl, are large and soft. Their five lively children come as keychains and can be carried around or used as cute, small decorations. Launch date: January 2012.

Lyla Tov Monsters are one of a kind, plush monsters. They are intended to make kids less afraid of monsters, after kids see how cute and cuddly they can be. "Lyla Tov Monsters' original design was by 3 year old (now 5) Lyla Black. The form and intent of the monsters is perfect for children as it was designed by one of their own," Eric Black, owner of Lyla Tov Monsters, told TDmonthly. Launch date: October 2010.

These “PJs” for Pillow Pets™ Pee-Wees pack a pint-sized punch of coziness and cushiness by covering them in soft-as-a-cloud fabric. A combination slipcover, outfit and carrier, Petjamas Minis are the perfectly designed accessory for smaller plush pillow toys. This super soft, super cute and super cleanable cover acts as clothes or a carrying case for plush companions and a pillow case for children. Petjamas Minis make the ideal gift for the child who is inseparably connected to their “little” stuffed friends. Launch date: December 2011.

These new Uglydoll pillows are a fun accessory/decor item featuring an Uglydoll character face on soft plush fabric. Launch date: May 2012.

You can totally count on SOFTY! SOFTY is made out of love. Need something done in a huge hurry? SOFTY knows a whole bunch of other folks willing to help! Math test got you down? That’s easy! SOFTY has six fingers! That should be plenty! Mega personal problems? Man, SOFTY is all over that! See? Out of snacks? Oh…oh SOFTY won’t be able to hold the tears back….please hold SOFTY. Launch date: January 2012.

No way. No, not going. Forget it! Are you joking? Remember the part about me saying OK? Well that part has changed to the other answer. Wait. Oh, I get to go with YOU? Ok but then I gotta be me, if I am going to roll with you. Just you be you and we will be cool like that. Yes way. Launch date: January 2012.

These large plush Uglydolls have a mini Uglydoll in their pouch. Launch date: May 2012.
— Shana Hack, owner of Moon Rabbit Toys in Santa Fe, N.M., told TDmonthly in a Summer 2012 survey that they sell a couple dozen Ugly Dolls each month, though sales have slowed slightly.
— Bill Sartain, owner of Tutoring Toy in Salt Lake City, Utah, told TDmonthly in a Fall 2012 survey that Ugly Dolls are one of their best selling tween products.

From the original My Pillow Pets, this Extra Cuddly, Friendly Butterfly is made of soft pink plush fabric. Open the Velcro closure and use as a pillow. Close the Velcro closure and to have a soft plush friend.
— As of 12/13/2011 this product had 4.9 out of 5 stars from 7 reviews on Amazon.com

Congratulate you graduates with GIANTmicrobes New Graduation Brain Cell Plush Sound Doll that plays Pomp & Circumstance. Like all GIANTmicrobes products, Graduation Brain Cell is inspired by a microscopic image of the microbe it represents (neuron). Comes packaged in a fun graduation scene. Launch date: March 2012.

"It's a Pillow, It's a Pet" is more than just a jingle, it has branded the name Pillow Pets™ in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush are an ideal travel pal, naptime buddy and all-around cuddly friend. The iconic stuffed animal is just one part of the Pillow Pets family of products which also includes books, games and video games, hats, blankets, and slippers. Launch date: September 2011.

Soft and light, this adorable snuggly will delight the very young. It jingles softly when shaken and has lots of "handles" for tiny fingers to grasp. 9.5 inches tall. Machine washable.

The Monster Eater book and plush animal was designed by a mom to help other parents who are dealing with a child who is convinced there is a monster in their room and won't sleep. The story helps show children they are empowered to defeat the monsters themselves with the aid of a Monster Eater. "There are plenty of stories out there who tell of monsters - none are stories about helping the children to overcome their fear to sleep in their rooms; and all night. Comes with a handy 'Monster Repellent' spray bottle," Wendy Lasater, CEO of Dandy Innovations, told TDmonthly. Separately,  the book is $8.99, the Monster Eater plush doll is $24.99, and the bottle of Monster Repellent is $2.99. Launch date: October 2011.

This two-in-one mini sleeping bag will keep kids' favorite stuffed toys warm and snuggly. Cushy and convertible, these durable sleeping bags serve as a perfect slipcover to keep plush toys ultra cozy and ultra clean. Launch date: November 2011.