Kids can keep their room neat with the LEGO Star Wars ZipBin Storage Case. When unzipped, it becomes a Star Wars-themed playmat for testing out new LEGO creations. When play is done, everything can be placed inside. Sturdy, strong, stackable and portable. LEGO Blocks not included. ZipBin® Keep it Together™. © 2010 The LEGO Group.  © 2010 Lucasfilm Ltd. & TM.

Kids can use this easy to fold up, double-sided LEGO playmat for imaginative play any time, and place. When one side just isn’t enough, kids can use both LEGO city -capes to play and build on.  LEGO Blocks not included. LEGO, The LEGO logo, the Brick and Knob configuration are trademarks of the LEGO Group. ©2010 LEGO

What’s the perfect size for travel, durable, and can hold anything from sandwiches to building blocks? This ZipBin® Mini Dinosaur Playset's dramatic exterior identifies the contents and is the perfect size for travel. When the bin is unzipped, it becomes a dinosaur island play mat. Fantasy play is encouraged by a prehistoric world featuring a volcano, a river, a tar pit and a mysterious cave. When play is done, the play mat becomes a toy bin in a zip, capturing the toys inside for easy clean up. This mini Playset includes three dinosaurs.
— As of 05/20/2011 this product has 3.5 out 5 stars from 2 review on Amazon.com. Pros: Convenient storage. Cons: The sides are very weak; when lifted by the handles, the basket bends.

Whether they’re fighting the Separatist droid army or simply packing their defeated enemies away for another day of galactic battle, the LEGO® Star Wars™ ZipBin® Battle Bridge Storage Case makes the perfect storage bin for kids to keep their clone troopers, Sith Lords and Jedi Knights in. Use the suspended battle bridge to gain the advantage over the enemy or sneak under them on the space station floor. No matter the battle, once over, all sides fit neatly inside this tool-box shaped case.  LEGO Blocks not included. ZipBin Products - Keep it Together™.  © 2010 The LEGO Group.  © 2010 Lucasfilm Ltd. & TM. Launch date: February 28, 2011.

LEGO DUPLO bricks are sturdy and safe for a toddler’s hands and imagination. Features 80 basic bricks in different sizes. Includes bricks in red, green, yellow, blue, orange, light green, white and black. The blocks are a great introduction to the world of construction play for toddlers, to whom smaller bricks present a choking hazard.

This 242 piece set features Lightning McQueen from Disney/Pixar's Cars.

The race is on to see who will make it to the Fountain of Youth first. Will Jack Sparrow be outsmarted by Blackbeard or wooed by Angelica, or will he beat his rivals to the coveted pools of eternal youth? Set includes Jack Sparrow, Barbossa with peg leg and Blackbead minifigs, plastic waterfall detail and two chalices. Launch date: May 2011.

Includes Jack Sparrow and two Zombie minifigs, buildable shelf and two ships in a bottle. Launch date: May 2011.

At White Cap Bay, Jack Sparrow and the other pirates must capture a mermaid. Spot them using the searchlight and shoot the net from the boathouse cannon. But beware- if the whale oil tips over, the whole lighthouse is sure to go up in flames. Includes Jack Sparrow, three mermaids and three other pirate minifigs, mini-boat with pirates’ victims, crewmates and a collapsing lighthouse. Launch date: May 2011.

Modeled after Blackbeard's ship in the upcoming Pirates of the Caribbean on Stranger Tides, this 1097 piece set features seven mini-figures from the movie including Jack Sparrow, Angelica and Blackbeard figures. The ship is designed to look like it's made out of bones and skulls, along with wood. This is the only LEGO Pirates of the Caribbean set that features the mini-fig of Angelica. She features a new style of brown female hair and hat that is exclusive in the LEGO universe to her character. Launch Date: Summer 2011.
— Barb Stein, owner of Toys on the Square in Hummelstown, Pa. told TDmonthly in late Spring 2011 that she sells more than 30 LEGO products each month.

Kids place their characters on the spinner, arm them with 14 different weapons and use the battle cards to spin their way to victory. Watch out for the deadly flick and ball shooters. Set includes 2 minifigures with special accessories, 2 spinners, 14 weapons, 2 character cards and 8 battle cards.

Kids build the Spinjitzu Arena, pick their character and play the cards to influence the outcome between Jay, the Master of Lightning, and Frakjaw, the toughest warrior in the Skeleton Army. Set includes 2 minifigures, 2 spinners, 6 weapons, 2 character cards, 8 battle cards, and enough LEGO® bricks to make the Spinjitzu Arena.
— In late Spring 2011, 5 of 12 retailers surveyed said that LEGO was their best-selling brand of licensed products. Brooke Andrews, Owner of Miller's Toys in Mamaroneck, N.Y., said that LEGO Ninjago was their best-selling licensed product. "We sold out our whole LEGO order, and there are also books, games, and accessories," she told TDmonthly.

The LEGO DUPLO ZipBin Legoville Toy Box and Playmat has a colorful city theme and can be used as a fun storage container for DUPLO blocks as well as an easy to clean playmat. Sturdy, strong, stackable, portable. DUPLO Blocks not included.

The LEGO DUPLO ZipBin Toy Box and Playmat has a colorful animal theme and can be used as a fun storage container for DUPLO blocks as well as an easy to clean playmat. Sturdy, strong, stackable, portable. DUPLO Blocks not included.

Imagine Darth Vader speeding through the trench of the Death Star after the Rebel fighters, guiding his TIE Fighter in and out of obstacles, Rebel fire, and into space.  Unzip the LEGO Star Wars ZipBin TIE Fighter and you find yourself in that very trench. Dodge other starfighters to land safely in the loading bay before fighting your way to the control room.  Use the ZipBin TIE Fighter as a space-port garage or storage bin for all the pieces. LEGO Blocks not included.

This battle case doubles as both a storage case for the Ninjago masters to be stored in as well as the supreme battle arena. When it’s time to fight, chose between fire and ice for your showdown.  Featuring colorful artwork, the case can be used to store Ninjago figures, spinners, weapons and cards all away neatly. Portable; LEGO Bricks not included.

Product features 1 buildable LEGO Die, 9 LEGO microfigures which includes Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy and Albus Dumbledore, building instructions and 1 rule booklet, and 332 LEGO pieces.  For 2 to 4 players.  Be the first to successfully navigate the magical castle to collect all your homework from your classes and get back to your common room.
— In late Spring 2011, 5 of 12 retailers surveyed said that LEGO was their best-selling brand of licensed products. Joe Berardoni Jr., Owner of Pun's Toys in Bryn Mawr, Pa., said that "We try to avoid licensed products...that said, however, we still do carry LEGO, and their licensed kits sell well, such as Star Wars and Harry Potter."
—As of 10.25.2010, this product had 4.5 out of 5 stars from 30 reviews on Amazon.com and was No. 7 on the top 100 best-selling toys and games. PROS: Build your own gameboard. CONS: Not suitable for younger kids.

This table features a double-sided play board with a storage area underneath. It is large enough for multiple children to play at once, and comes complete with 200 blocks and a train set.
 — As of August 2010, this product had 3.5 out of 5 stars from 14 reviews on Amazon.com. PROS: Entertaining, well-made and easy to assemble. CONS: In order to reach the storage area, children must lift the tabletop building area. Some parents complained that the table boards do not fit well with LEGO parts.

This set includes 19 pieces for building this member of the Lego Hero Factory Alpha Team. The finished figure stands 6" tall and comes equipped with a removable hero core, high-tech air armor, a camera helmet and a communications headset.

One sheet of LEGO® Bionicles themed acid free 3D stickers per package. Great for scrapbooking and decorating arts and crafts projects.

One sheet of LEGO® Bricks themed acid free 3D stickers per package. Great for scrapbooking and decorating arts and crafts projects.

One sheet of LEGO® Classic themed acid free 3D stickers per package. Great for scrapbooking and decorating arts and crafts projects.

With this army pack, children can lead the attack on planet Hoth by launching flick fire missiles from a battle station. This pack, designed to celebrate the 30th anniversary of "The Empire Strikes Back" includes two snowtroopers, one Imperial officer and one AT-AT driver.
— As of 05/12/2011 this product had 4.5 out of 5 stars from 34 reviews on Amazon.com. Cons: Pieces are small and hard to put together for younger kids; smaller than depicted.
— As of 8.12.10, this product had 4 out of 5 stars from eight reviews on ToysRUs.com and was listed No. 20 in best-selling toys and games. PROS: Colorful, sturdy and easy to assemble.
— Dave Campbell, owner of Amazing Toys in Great Falls, Mont.,  said he sells about 24 LEGO Star Wars toys per month.

Jedi Master Plo Koon scours the space lanes for General Grievous’ ship, Malevolence, in  "Star Wars: The Clone Wars." This set includes 175 building pieces, a Plo Koon minifigure, an Astromech Droid minifigure and a cockpit ejection seat for ejecting minifigures from the finished 10" Starfighter.
— Karen Park, owner of Zaks Gifts in Manchester-By-the-Sea, Mass., told TDmonthly in Summer 2010 that her store sells about 20 to 30 LEGO Star Wars sets each week.
— Six of 38 specialty retailers named LEGO products an overall best seller in July 2010. Two of the six cited LEGO Star Wars as a popular product line.

This Star Wars LEGO set includes Luke Skywalker, Obi-Wan Kenobi, R2-D2, C-3PO and a sandtrooper. The landspeeder vehicle conceals a secret lightsaber compartment and measures 6" x 2" x 2".
— “We sell an amazing amount of LEGO,” Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly in June 2010. Shanna Frieling, owner of Giggles Toy & More in Bozeman, Mont., agreed: “Legos are still the best sellers.”
— In a June 2010 survey of 40 retailers, six named LEGO a top seller for boys ages 4 to 12.
AWARDS: 2010 TDmonthly Top Seller (entire LEGO line)