February 2009 New Specialty Toys — Licensed Products

This exquisitely dressed doll features a blue velvet bolero jacket over a white chiffon-overlay walking dress, plus accessories including a hat, parasol, purse, earrings and more. Launch date: 2009.

Press a song button on the guitar and sing along to popular children’s songs. Lyrics are printed in the book. Roll the bar on the guitar to play the melody note by note. Includes five song triggers.

Kids help Thomas take photos from around Sodor. “Digital camera” module includes buttons for five spread animations with sound effects, a flash snapshot button, and a slideshow button. Kids watch the LED animation and press the snapshot button to capture a still ‘photo’ that they can then view by pressing the slideshow button. Each spread animation can have six ‘photos’ and each ‘photo’ is accompanied by a sound effect.

Children will love using the real working flashlight included with this book to cast shadows on the book and the pop-ups that are on each spread. The flashlight includes five fun sounds. 

Children can sing along with their favorite characters using their own detachable digital MP3 player! Each book spread features the lyrics of four songs, each with its own icon. The child can select the corresponding icon on their MP3 player to hear the song. The MP3 player includes Play, Shuffle, and Stop buttons. On the LCD screen, a simple animated icon – one for each of the 20 songs – is also displayed.

Steering Wheel books feature a steering wheel mounted on a telescoping base that raises and locks into place. Sound triggers, including the horn button on the wheel, make realistic vehicle sounds to accompany the story. Each spread features the story with illustration on the left-hand page, while the right-hand page shows what the child sees through the “windshield” at a particular point in the story.

Trigger 25 magic moments including sound, character voice, and melodies by touching the “magic” spots on the page with the magic wand. Or wave the wand in the air to hear sparkly magic wand sounds.

Box set includes a storybook that makes three fun sounds and a plush toy of the character in the story.

Welcome to the Pit Crew! The Tool Box book helps readers join the team by letting them use three tools while reading the story. Hear the click-clack, tap-tap, and ratchet sounds by interacting with the shaped buttons. Press the illustrated buttons to hear Lightning’s engine rev and other race day sounds.

Created with the help of developmental education experts, My First Story Reader® is the younger sibling of the bestselling Story Reader®. It is geared towards beginning readers and features a smaller design that is friendly to little hands. Place one of the included sturdy board books into the reader and plug in the story cartridge to let the fun begin. Activities include first steps to reading, sound identification, matching, shapes, and colors. The reader features three big light-up buttons that play silly sounds.  Available storybooks feature favorite characters.

The bestselling and award-winning Story Reader® is a book that reads itself. It makes reading a fun experience and lets kids learn to love to read at their own pace. As each page of the book is turned, a narrator reads the page, while Story Reader® adds effects and music. Story Reader® is easy to use: parents or children simply insert the story cartridge, insert the book, and turn the page to let the adventure begin. Story Reader® boasts an ever-growing range of titles featuring favorite characters.

Each coloring and activity set features a different theme (neighborhood, airport, horse ranch, zoo or construction site) and includes Crayola crayons, a coloring mat, corrugated pop-up buildings for decoration and play, and accessories. The three-dimensional structures allow kids to play after they’ve colored and designed the set. Launch date: Fall 2009.

Create your own drawings and illustrations with this Crayola® Make-A-Plate® Kit. The kit comes with Crayola markers, paper templates, order form, instructions, mailing envelope, and rush label. Make-A-Plate® has been a family fun memory maker since 1969. Preserve a memory by capturing the imagination of the artist in a usable product that is dishwasher safe and break resistant.
THIS PRODUCT IS NO LONGER AVAILABLE

This statuette features Iron Man in his Mark II Armor with light up repulsor hand and marquee base.  This collectible will be limited to 500 pieces. Final version subject to revision. Launch date: 2009.

This licensed vehicle is outfitted with folding mirrors and a cab that tilts up to reveal the engine. The container  features a hinged rear and is removable,  so that other similar units can be put in its place.
— “Their deliveries are good, accurate,” Manager Rosie Morris of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly of this preferred vendor. “They’re quick to fix problems, if we have any. And the quality is great.” Nearly 4 percent of 52 retailers named Bruder as a favorite supplier in late fall 2008.
— “They sell pretty evenly across the board. It's a strong category for us,” Michelle Deutschmann, owner of Kaleidoscope Toys in Falmouth, Mass., told TDmonthly of her die-cast vehicles, 75 percent of which she orders from Bruder, during a July 2009 survey.

For fans of all ages, mascot backpacks are designed to depict a favorite team's mascot. Each is made of a quality plush material and comes with adjustable nylon straps and a zippered storage compartment. Launch date: August 2008.

This plastic, lenticular flip Spider-Man journal measures 6.3" x 8.25" and has 140, 60-lb. ruled pages. Launch date: 2009.
THIS PRODUCT IS NO LONGER AVAILABLE

Available in small, medium and large, this costume includes a muscle chest jumpsuit with boot tops attached, a headpiece, a cape, a belt and two Batarangs.
— Two of 52 retailers mentioned Rubie’s costumes when asked in fall 2008 about Halloween items that sell well in their stores.

This adorable Smurf is ready for the Big Screen and is part of the 2009 Smurfs movie thematic, for which there are eight new Schleich models. Launch date: January 2008.

These set-up displays are easy to assemble, high attention generators, self-marketing, and come in convenient sizes: 10 piece shelf box (10"x 3"x 3"), 75 piece single team set-up display (38.5"x 16"x 11"), and 75 piece co-packed dual team display (38.5"x 16"x 11").

The collectible metal tin features the Los Angeles Dodgers logo and is packed with 2.1 ounces of hard-boiled mint-flavored candies. Each tin is individually hologrammed, and are available in single or multiple team assortments.

The collectible metal tin features the Boston Red Sox logo and is packed with 2.1 ounces of hard-boiled mint-flavored candies. Each tin is individually hologrammed, and are available in single or multiple team assortments.

The collectible metal tin features the New York Yankees logo and is packed with 2.1 ounces of hard-boiled mint-flavored candies. Each tin is individually hologrammed, and are available in single or multiple team assortments.

Peanuts appeals to every generation with its simple everyday wisdoms, wit and unique perspective on life. With enduring icons like Snoopy and Charlie Brown, Peanuts has made an indelible mark on popular culture. Happiness is… the Peanuts gang!