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February 2010 New Specialty Toys — Play SetsKids can use the icing tube-shaped dry-erase markers to color four wooden cupcakes that come with a baking tray, cupcake sleeves and decorative wooden candles. The package measures 10.5" x 13.25" x 3.13". — Play food sets and cutting food from Melissa & Doug were named as a best-selling wooden toy by seven of 38 retailers in February 2010. "The Melissa & Doug cupcake set did really well," Lesa Smith of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly. ― Michael McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in spring 2010 that the Bake and Decorate Cupcake Set is his best-selling playset. “One of my employees absolutely loves it,” he said of what helps drive sales. ― “All year, [the best seller] is food sets from Melissa & Doug,” said Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., when asked about his top-selling playsets and activity kits during an April 2010 interview. ― Six of 43 retailers listed Melissa & Doug as their top supplier of playsets in April 2010. ToyDirectory Product ID#: 27372 (added 2/24/2010) .  Age Range: 2 and up Launch Date: May 2010 Gender: Boys And Girls
This multi-paneled portable play space can be toted around as a book but opens up to reveal themed scenes that create a large, personal play area for children. Kids can fold out the panels all around them and play with toys and accessories inside the impromptu play area.The cardboard and paper is made from 100-percent recycled material, and the glossy, UV-cured outer layers are designed to prevent fading and offer a dry-erase surface. The Castle Edition has 15+ panels with a suggested retail price of $39.99 to $42.99. Launch date: May 2010. ToyDirectory Product ID#: 27281 (added 2/19/2010) . Bowl at home with ten 9" pins and two 4" bowling balls. ToyDirectory Product ID#: 27218 (added 2/18/2010) . 10pc girl's wild west play set includes two 8" clicker guns, holsters, badge, and more. Comes in a 8"x13" blister card. ToyDirectory Product ID#: 27217 (added 2/18/2010) .  Encouraging kids to reuse, recycle and be creative, makedo kits include connectors that help fashion masterpieces out of cardboard and other objects. The Kit for One houses 69 pieces, including 30 pins, 30 clips, eight hinges, a construction tool and an inspiration poster. Watch makedo: Top-5 Video, Toy Fair 2010 — John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., thought the makedo line "clever" at Toy Fair 2010. — Susan Stephenson, The Book Chook, called Makedo “beautifully thought out.” Although she found the cutting tool less effective than scissors, she loved the value and limitless possibilities of a set that uses what would otherwise be junk. — Makedo was a Readers’ Choice Winner for TreeHugger’s Best of Green Awards. ToyDirectory Product ID#: 27194 (added 2/17/2010) . Captain Owen's Dolphin Explorer Boat From: SPRIG TOYS, INC. Other products from SPRIG TOYS, INC.
 Join Captain Owen on the open seas! Our rugged boat playset is great for the bathtub, beach, and pool. A complete playset. It includes an 2 boats - Explorer Boat and Rescue Boat, a Life Preserver, two Dolphins - Mother and Baby, an Adventure Guide - Captain Owen, an Adventure Hat (interchangeable with other characters), and a Backpack Accessory. 2010 TOTY Award Winner. ToyDirectory Product ID#: 27108 (added 2/15/2010) . Kids can release their inner Robinson Crusoe with this building set. The natural wood pieces can fit together in a number of ways to build the perfect island getaway. ToyDirectory Product ID#: 26785 (added 1/27/2010) .  The denim tool belt holds a saw, hammer, screwdriver and pliers. The box also includes four illustrated board books that describe how each tool works. The box is 8.5" x 6.5" x 6.5". ToyDirectory Product ID#: 26642 (added 1/11/2010) . Neat-Oh!® 2-Sided Large Playmat Assortment with Floor Standing Display Tray From: NEAT-OH! INTERNATIONAL LLC Other products from NEAT-OH! INTERNATIONAL LLC
 Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 3 and up Made in: China SKU or Item #: M1343X1 Launch Date: January 2010 Gender: Boys And Girls
This easily transportable product is two playmats in one, with differently designed spaces on each side. It comes with toys, features a wipe-clean surface, and is available in various themes: DinoLand, Roadville, Farm and Work Zone. Measurements are 28.5" x 22.5". Launch date: January 2010. ToyDirectory Product ID#: 26586 (added 1/6/2010) . Neat-Oh! Playmats - Small From: NEAT-OH! INTERNATIONAL LLC Other products from NEAT-OH! INTERNATIONAL LLC
 Measuring 17" x 12.5", these portable playmats come with toys and are available in five themes: Dino Land, Fly Zone, Sea Life, Space Explorer and Wild Animal Park. They feature wipe-clean surfaces and are about the size of a standard placemat. Launch date: January 2010. ToyDirectory Product ID#: 26585 (added 1/6/2010) . Discoverer's Meadow Play Mat From: HABA USA/HABERMAASS CORP. Other products from HABA USA/HABERMAASS CORP.
 Age Range: 0 and up Launch Date: January 2010 Gender: Boys And Girls
Complete with two bunny rabbits and a fold-up house, this portable play mat with carrying handle features a bright palette and various textures throughout its meadow theme. Launch date: 2010. ToyDirectory Product ID#: 26565 (added 1/5/2010) . Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 3 and up Made in: China SKU or Item #: A1354XX Launch Date: January 2010 Gender: Boys And Girls
Zipped, this small-sized tote looks like a LEGO mini figure’s head. Unzipped, it’s a landscaped designed specifically for building and playing with LEGO bricks. "ZipBin products unzip to transform from toy tote to playmat in an instant," Dee Farrell, SVP, Neat-Oh! International, LLC, told TDmonthly. Launch date: January 30, 2010. ToyDirectory Product ID#: 26527 (added 12/28/2009) .  Age Range: 4 and up SKU or Item #: 4324 Gender: Boys And Girls
Be sure to pay attention to the teacher during your classes. Includes nine figures, school building with functioning bell, furnished classroom, science room, art and music room, and many other accessories. You can even write on the chalkboard. Dimensions: 30 x 15 x 16 inches (LxWxH). Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) — "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. ToyDirectory Product ID#: 26326 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4159 Gender: Girls
Create your own show and have the Playmobil characters act it out with My Take Along Puppet Theater. Set comes with six figures, changeable scenes, and many accessories that can all be stored in the puppet theater so you can take it along with you anywhere. The puppet theater also plays four different sound effects. Dimensions: 14.1 x 6.7 x 10.6 inches (LxWxH; closed). Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26324 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4160 Gender: Boys And Girls
The Advent Calendar Dragon's Land contains twenty-four surprise items for each day of Advent. Includes a dragon land backdrop, two figures, two horses, dragon, treasure chest, and many other accessories. It is the perfect gift for the holiday season. Recommended for ages four and up. (Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26325 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4325 Gender: Boys And Girls
Stay active and get some exercise in the School Gym. Includes three figures, gym with basketball hoop, gymnastic rings and bars, soccer goal, and other accessories. You can even keep score with the manual scoreboard. Dimensions: 10.6 x 10.6 x 9.4 inches (LxWxH). Recommended for ages four and up. (Warning. Choking Hazard. Contains a small ball and small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26321 (added 12/10/2009) .  Age Range: 5 and up SKU or Item #: 4326 Gender: Boys And Girls
Be careful when you use the tools during Woodshop Class. Includes three figures, workbench with retractable legs, stools, first aid kit, and shelf with accessories. Recommended for ages five and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26322 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4239 Gender: Boys And Girls
Create your own show and have the Playmobil characters act it out with My Take Along Puppet Theater. Set comes with six figures, changeable scenes, and many accessories that can all be stored in the puppet theater so you can take it along with you anywhere. The puppet theater also plays four different sound effects. Dimensions: 14.1 x 6.7 x 10.6 inches (LxWxH; closed). Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26323 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4819 Gender: Boys And Girls
Quickly slide down the firemen's pole at the Fire Station and rush off to put out the fire. The fire station comes with a firemen's pole, fire hose tower, and a large gate for the fire emergency vehicles. Set also includes two figures and many other accessories. Dimensions: 22.8 x 13.3 x 18.5 inches (LxWxH). Recommended for ages four and up. (Warning. Choking Hazard. Contains small ball and small parts. Not for children under 3 years.) — "I thought this product was great and placed an order for it at the show, " Jeanette Lauter, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. ToyDirectory Product ID#: 26318 (added 12/10/2009) .  Age Range: 5 and up SKU or Item #: 4820 Gender: Boys And Girls
Even people at great heights can be rescued with the Ladder Unit. The Ladder Unit comes with flashing lights, and its ladder can pivot and extend up to 24 inches. Also includes two figures and many other accessories. Upgrade the Ladder Unit with the Playmobil Compact RC-Module Set (#4320). Dimensions: 15.7 x 5 x 6 inches (LxWxH). Recommended for ages five and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) Awards: Parent's Choice Award 2010 ToyDirectory Product ID#: 26319 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4824 Gender: Boys And Girls
Fly the Firefighting Helicopter and put out the fire from up above. The helicopter can squirt water when you squeeze the pump. Includes a figure and other accessories. Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26320 (added 12/10/2009) .  Age Range: 5 and up SKU or Item #: 4836 Gender: Boys And Girls
Shoot the ballista from the top of the Dragon's Dungeon. Includes three figures, green dragon, working ballista, and many other accessories. The Dragon's Dungeon has a gate that opens and a working light. The set is compatible with the Playmobil Great Dragon Castle (#4835). Also comes with a Green Dragon Badge for the child to wear. Dimensions: 15 x 11.8 x 19.2 inches (LxWxH). Recommended for ages five and up. (Warning. Choking Hazard. Contains small ball and small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26315 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4036 Gender: Boys And Girls
Lift the massive boulder with the Heavy Duty Mobile Crane. The jib of the crane rotates 360° and extends up to 25 inches. Set also includes two figures, removable shores, portable warning lights, and other accessories. Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26316 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4038 Gender: Boys And Girls
Load up the Heavy Duty Front Loader with boulders. Includes a figure, front loader with scooper, boulders, and other accessories. Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26317 (added 12/10/2009) .  Age Range: 4 and up SKU or Item #: 4834 Gender: Boys And Girls
Enjoy hours of fun even when you are on the go with My Take Along Princess Fantasy Chest. For twice the fun, open both sides of the chest to reveal the Princess' dressing room and palace garden. Includes four figures, white pony, and many accessories for the Princess' birthday party that all fit in the chest. My Take Along Princess Fantasy Chest has an easy to carry handle so you can take it with you anywhere. Dimensions: 13.4 x 7.1/21.3 x 9.8 inches (LxWxH; closed/open). Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.) ToyDirectory Product ID#: 26313 (added 12/10/2009) .
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