February 2010 New Specialty Toys — Plush

No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

Buster is a soft plush square pillow that has a smiley face on one side, and shapes with numbers on the other side. There are 6 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bella is a soft plush heart pillow that has a smiley face on oneside, and shapes with numbers on the other side. There are 5 colored buckles going around the toy so kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.

Bucky is a soft plush turtle that has 4 colored buckles down his tummy that unbuckle to reveil colored numbers 1-10. There are 6 colored shapes on his shell and down the middle of his shell is a zipper that unzippers to reveil a pouch. Kids can learn their colors, shapes, and numbers while still getting to play with the buckles they love. Can serve as a traveling toy as it can fit in a diaper bag and attach to almost anything. Machine washable.
— Mass Hole Mommy found that her son was instantly captivated by the colors and tactile stimulation of Bucky. The turtle proved a safe way for her son to hone his fine motor skills. Christy of Is It Naptime Yet? reported that her son was just as captivated by Bucky, eschewing his other, fancier toys in favor of the plush turtle. Though Christy complained that some of the buckles were too difficult for her son, Mama Cheaps viewed the difficulty her daughter had with the same buckles as a challenge to be overcome with more practice.

These jaguars are part of a plush collection featuring stuffed animals and puppets that share characteristics of their real animal in the wild. A hangtag explains each animal's distinctive qualities. Retail price ranges from $16 to $36, depending on size. Launch date: January 2010.
— Kate Tanner, owner of Kidstop in Scottsdale, Ariz., was impressed with this plush line at Toy Fair 2010.

A nice addition to story time to engage and encourage children to participate in the Humpty Dumpty story. Chimes are inside to enhance the story. Doll measures 7" x 6". Machine washable, dryable. Bricks sold separately.

Spike the Hedgehog plush doll is stuffed with Viscose from organic bamboo, comes with a companion board book exploring the real story of this particular oomfy, and is available in large 21-inch or medium 14-inch sized versions.

This small, soft teddy bear zips open in the back and holds a black tote bag. Kids can have their teddy along for a trip, and mom or dad will have an easy way to tote things around. Watch Teddy Tote: Top-5 Video, Toy Fair 2010

Zoobies 3-in-1 Patch the Pinto plush toy pony, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Patch also makes a great baby shower gift.

Zoobies 3-in-1 Poco the Pup plush toy, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Poco also makes a great baby shower gift. Launch date: February 14, 2010.

Zoobies 3-in-1 Furbie the Feline plush toy, super-soft blanket & comfy pillow is ideal for road excursions or just cuddling in bed. Furbie also makes a great baby shower gift. Launch date: February 14, 2010.

Cate & Levi stuffed animals are all handmade and eco-friendly. Especially unique, each one is made from reclaimed wool whose colors and textures are individually selected. This one-of-a-kind Monkey stands between 16"-22" tall and is customizable by gender.

Russ Berrie's Luvvies plush collecton features nearly three dozen animal designs, including popular dog and cat breeds, as well as jungle and farm animals and a grouping of dinosaurs and mythical creatures. The 6" colorful plush characters are crafted of Luster Silk plush material and are surface washable. Launch date: 2010.

The super-soft fleece is gentle for baby's sensitive skin and the colors are bright and stimulating. One can bring out a child's imagination with these semi-abstract characters. There are five characters in all, and they range from 4" to 9" tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle. "Muddy Cloud is a character-driven line featuring bright colors and abstract shapes. Most uniquely, the characters have no prescribed storylines, inviting children to become the storyteller with their ever-precious creative imagination," Matt Anaya, Owner Muddy Cloud, LLC, told TDmonthly. Launch date: November 2008.

Shaped like cute animal characters, these 10 Snuggle Duffle bags and four Snuggle Backpacks are 3-D character-shaped bags that come with a storybook hangtag to showcase each character's personality. "All of the Snuggle characters are signature Laid Back Kids characters and posses their own unique charm," Jessica Brunner, Graphic Designer, Oak Patch Gifts, told TDmonthly. Launch date: 2010.

This environmentally friendly plush doll is part of Hosung's My Natural brand and is made from certified non-toxic cotton and shaded via a chemical-free PureWaterWash process. It's in partnership with the Lorax Project, an environmental initiative for the Dr. Seuss brand. Launch date: Spring 2010.

The Vamplets collection of baby vampires includes six plush dolls at 6" to 7" tall: Cadaverson Nightshade, Lilyrose Shadowlyn, Count Vlad Von Gloom, Evilyn Nocturna, Burton Creepson, Jr., and Midnight Mori. Each cuddly Vamplet is characterized by its own distinctive personality. Launch date: February 14, 2010. Watch Vamplets: Top-5 Video, Toy Fair 2010

Past videos: Toy Fair 2010

Chibi is defined in the Urban Dictionary as a Japanese anime word describing endearingly cute little characters with oversized heads and big engaging eyes. Our anime-influenced Chibi Zoo babies are made from soft, 100-percent polyester velour, embellished with embroidery, and filled with fluffy polyester fibers. They have big black eyes, are approximately 10” tall, and each baby has his or her animal name in Japanese embroidered on the bottom of one foot. Launch date: December 15, 2009.

Each of these plush characters comes with an interactive/educational CD enclosed in its home, which doubles as a reusable container. "Our products have several characteristics that set us apart. For one, our packaging is actually a container that can be used over and over again and has a four-way lip lock system to store small toys as well as other items," Douglas Robertson, President, AMSFrontline.com, told TDmonthly. Launch date: 2010.

Squeek, The Monster of Innocence, is afraid to try new things. He hides in his cozy bubble dreaming of all he could do if he just stepped outside. But what happens if Squeek's Bubble takes the step for him? Join Squeek through his whimsical adventures in "The Monster in the Bubble." "The WorryWoo Monsters are a first-of-a-kind series where quirky characters embody individual emotions," Andi Green, CEO, Monsters In My Head LLC, told TDmonthly. Launch date: 2010.

With super-soft fur and a squeezable body, Googler is ready to provide comfort to your child. Just squeeze him to hear his magic words. Googler is appropriate for children ages 3 and up.

An example of the new 8" size plush by Douglas Cuddle Toys in their popular dogs, cats, horses, and wildlife designs.

Tiny 7" square "blankies" with satin paws and embroidered eyes. Available in nine styles: Brown Monkey, Pink Monkey, Brown Spot Horse, Pink Horse, Blue Dog, Pink Dog, Orange Dog, Green Frog. Machine washable.

They are floppy, utterly soft and cuddly, come in fresh distinctive hues and ready to play, gift, or stand brightly in any room decor. Girls will want to collect them, trade them, bond with them, and just carry them everywhere. 12 styles available including Hot Pink Fizz Cat, Dog, and Horse; Pink Dot Monkey and Cat; Flower Monkey, Bear, Dog, and Horse; Tropical Dog, Bear, and Horse. All approximately 11" in size.
— "These ridiculously cute patterned plush toys are new from Douglas in 2010. They come in several different styles and sizes. They seem to build off the success of the 2009 introduction of the Rad Dogs from Douglas," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.