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May 2009 New Specialty Toys — Electronicsmark-my-time Bright Digital Bookmark From: MARK-MY-TIME LLC Other products from MARK-MY-TIME LLC
 Age Range: 5 and up SKU or Item #: 184067000064 Launch Date: February 2009 Gender: Boys And Girls
These digital timing bookmarks allow kids to track their nightly reading homework minutes for school or for the summer library reading programs. The bookmark now includes a 60-second timer for fluency checks. "Its unique, patented design allows for both count-up and count-down timing and removes the dreaded, 'Am I done yet?' from the nightly homework routine. The bookmark's price point makes it an ideal add-on sale for the specialty retail market," Owner Maureen Farinella of Mark-My-Time told TDmonthly. It has received the following awards: iParenting Media, National Parenting Center, Mr. Dad, Teachers' Choice, Family Review Center, Creative Child Magazine, and Parent to Parent Adding Wisdom. Launch date: February 17, 2009. ToyDirectory Product ID#: 22782 (added 3/12/2009) . New and improved, this special edition updates the best-selling TIA 2008 T.O.T.Y. Game of the Year with new features to improve game play, more challenges to master, and a cool metal look and texture for a better grip. Packed with speed games and brainteasers everyone can play, the Titanium Edition features six electronic games that test speed and smarts, save high scores, and track progress. ToyDirectory Product ID#: 22760 (added 3/11/2009) . Animal Yakkers™ are electronic toys that make kids feel as if they're on a farm, as they emit hilarious sounds of their favorite animals. Give them a shake and hear the wackiest animals on the funny farm start YAKKIN away. The faster you shake them, the funnier they sound. Yakkers come in three popular farm animals: cow, pig, and lamb. ToyDirectory Product ID#: 22759 (added 3/11/2009) . EarlyStar Animal Snackers From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
 Age Range: 1 and up Launch Date: February 2009 Gender: Boys And Girls
These electronic feeding bowls make fun animal sounds as baby eats. The bowl is activated by the "magic spoon" and makes one of four sounds each time the spoon leaves the bowl. "The feeding bowl is dishwasher safe. Also, a large suction cup holds the base firmly in place, making it great for self-feeding," Nicole Tiedemann, PR account executive for International Playthings, told TDmonthly. Launch date: February 15, 2009. ToyDirectory Product ID#: 22655 (added 2/27/2009) . OK to Wake! Clock - Flower Design From: AMERICAN INNOVATIVE LLC Other products from AMERICAN INNOVATIVE LLC
The clock glows green signaling to children that it is now okay to wake up. Great for parents who want to maximize their available sleeping time. This clock features the flower faceplate. ToyDirectory Product ID#: 22670 (added 2/27/2009) . OK to Wake! Clock - Bug Design From: AMERICAN INNOVATIVE LLC Other products from AMERICAN INNOVATIVE LLC
The clock glows green signaling to children that it is now okay to wake up. Great for parents who want to maximize their available sleeping time. This clock features the bug faceplate. ToyDirectory Product ID#: 22669 (added 2/27/2009) .  This brain-powered game challenges users to move a ball through an obstacle course using the power of the mind. It comes with a three-sensor headset that measures brainwave activity and determines the user's level of concentration. The game unit features a fan that blows more powerfully to lift the ball as focus increases. Launch date: 2009. ToyDirectory Product ID#: 22547 (added 2/19/2009) . Dora the Explorer Music to Go Digital Music Player From: PUBLICATIONS INTERNATIONAL LTD. Other products from PUBLICATIONS INTERNATIONAL LTD.
Children can sing along with their favorite characters using their own detachable digital MP3 player! Each book spread features the lyrics of four songs, each with its own icon. The child can select the corresponding icon on their MP3 player to hear the song. The MP3 player includes Play, Shuffle, and Stop buttons. On the LCD screen, a simple animated icon – one for each of the 20 songs – is also displayed. ToyDirectory Product ID#: 22390 (added 2/5/2009) .
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