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May 2009 New Specialty Toys — Play SetsCalico Critters - A Surprise Birthday Party for Olivia From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
In this ready-to-play set from International Playthings, children help 4-year-old Olivia's older sister Ashley set up a birthday party for the special girl. Designed in detail to fit in with International Playthings' extensive Calico Critters line, the kit includes a cake, drinks, presents and party hats to enrich the fantasy-play and include all of a child's favorite Calico Critters characters. — The Calico Critters line from International Playthings accounted for the top licensed toy sales in three of 49 stores surveyed in April 2009. ToyDirectory Product ID#: 23879 (added 5/26/2009) . Age Range: 3 to 10 Launch Date: January 2009 Gender: Boys And Girls
ZipBin Street Racer is a backpack that looks like and is shaped like a race car. Unzipped, it becomes a city street with drivable roadways. When play is done, the Playscape™ becomes a backpack in a zip, capturing the toys inside for easy cleanup. This set includes two die-cast cars. It received a 2008 Seal of Excellence award from Creative Child Magazine. Launch date: 2009. ToyDirectory Product ID#: 23839 (added 5/22/2009) . Bright colored and super-chunky for little hands, Polly's Pony Adventure includes six pieces to accompany a child on a horse-riding adventure. The car and horse trailer attach easily with magnets, getting the two characters and their two horses ready to go on the road. Other arena-side accessories, as well as the push-button tailgate and shape-sorting roof of the trailer, add to the fun. — “Wow toys are my best seller, bar none,” said Ron Kutchik, owner of Grand Slam Toys in Kodiak, Alaska. Kutchik listed Wow Toys as not only his best-selling playset in an April 2009 survey, but also as a long-time top seller in his entire inventory. ToyDirectory Product ID#: 23806 (added 5/21/2009) . Calico Critters Britney Bunny's Ballet Set From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
Cloverleaf Corners is a busy little town, complete with a ballet studio. With this playset from International Playthings, children can tell the story of aspiring ballerina Britney Bunny. The set includes three tiny dresses that fit the poseable, flocked bunny character, a mirror, and a ballet bar. Britney Bunny's Ballet Set integrates fully with the wide variety of other Calico Critters sets. — “Calico Critters is fabulous, for the fantasy. All girls love those,” said Sheryl Guidera, owner of Kaleidoscope: The Parent Teacher Store in Capitola, Calif., in April 2009. — “[We] sell a ton of them,” Becca Bramhall, owner of Dandelion Toys in Fort Collins, Colo., told TDmonthly when she listed Calico Critters as her best-selling playset line in spring 2009. ToyDirectory Product ID#: 23805 (added 5/21/2009) . Kids can take their imaginations to the high seas with the rough-and-tumble Red Corsair. Crimson sails are emblazoned with the Jolly Roger, and the Red Corsair comes with three pirates, a cannon and other assorted accessories to dress up the deck. The boat floats and will accommodate the Playmobil motor, available as an add-on. Launch date: August 2009. — “Playmobil is our best seller. Everything in that line is strong,” said Peggy Sebert, owner of Becky & Me Toys in Glenview, Ill., of her best-selling playsets in spring 2009. — “Playmobil as a line. The pirate ship is probably the best in that line,” Dean Nelson, owner of Wizard Kids Toys in Toledo, Ohio, told TDmonthly during an April 2009 survey on playsets. — “As a brand, Playmobil is our No. 1 selling brand in store. All day long, everyday,” remarked Casey Sartain, buyer at Tutoring Toy in Salt Lake City, Utah. Eleven of 49 retailers surveyed in April 2009 named Playmobil as a best seller. ToyDirectory Product ID#: 23801 (added 5/21/2009) . This Domo is not too small and not too big... he's just right. Confide in him, play with him, listen to him - he's the perfect everyday companion. ToyDirectory Product ID#: 23555 (added 5/6/2009) . Peg Boards From: SIMPLEX INTERNATIONAL (PVT) LTD. Other products from SIMPLEX INTERNATIONAL (PVT) LTD.
Age Range: 3 to 6 SKU or Item #: 1 to 10 Launch Date: February 1973 Gender: Boys And Girls
Made of treated rubber wood and painted with non-toxic, lead-free paints, these teaching aids are designed for use in the home and at Montessori schools. Launch date: February 2, 1973. ToyDirectory Product ID#: 23497 (added 4/28/2009) . So Small Pets moms and dads can take their tiny, posable progeny to the amusement park for fun. There's a ferris wheel, merry-go-round, and a train set for tiny tots. All of the So Small Pets are posable and can stand on their own. Launch date: February 2009. ToyDirectory Product ID#: 23348 (added 4/23/2009) . These soft, posable plush pets can form a club in their treehouse, ride a monorail, play on the tire swing and help the babies up into the tree with a dumb-water bucket. They can even stand on their own! Launch date: February 2009. ToyDirectory Product ID#: 23347 (added 4/23/2009) . This colorful tin box comes with three sheets of mermaid-themed magnets, including three dolls plus clothing and accessories, and two cards with background images on both sides. The product is printed with nontoxic ink, and the tin measures 7-7/8” x 6 3/10” x 1”. — “Magnetic paper dolls from Mudpuppy,” are the best-selling travel toy at Twirl in Taos, N.M. “I sold 32 last month,” Owner Molly McMullin told TDmonthly in March 2009. — Three of 64 retailers named Mudpuppy magnetic sets as top sellers for travel in spring 2009. ToyDirectory Product ID#: 23242 (added 4/9/2009) . Imaginetics Dinosaurs From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
This small playset includes a backdrop and 11 dinosaur magnets. — Two of 64 retailers cited Imaginetics as a best-selling travel toy in March 2009, reporting sales of 12 to 20 units monthly. ToyDirectory Product ID#: 23241 (added 4/9/2009) . Suitable for ages 6 months and up, this set of colorful garden squirters for bathtime includes a flower, snail, ladybug, bee and butterfly. The products are phthalate free. — “Most of my bath toys are Alex, and their bath squirters do really well,” Elizabeth Ryan, owner of Tales & Toys in Venice, Calif., told TDmonthly in March 2009, noting that she sells four to six of the squirter sets per month. — Two of 64 retailers noted strong sales of Alex’s squirters in the bath category in spring 2009. — “I can't miss on my bath toys for toddlers … the Alex line,” Linda Hanzelko of Timmy’s Toy Chest in Lake Mary, Fla., told TDmonthly in June 2010, citing sales of 30 a month. ToyDirectory Product ID#: 23236 (added 4/9/2009) . Suitable for ages 6 months and up, this picnic set includes a soft, flip-top basket, plus colorful fabric and phthalate-free plastic accessories, including an ice cream treat, a bottled fruit drink, a watermelon wedge and a sandwich with removal ingredients. — Linda Rocco of Gummy Lump Toys in Medford, N.Y., told TDmonthly in spring 2009 that her store sells about 20 units per month of items from the Fill & Spill series. — Melissa & Doug was mentioned five times during a March 2009 survey of 64 specialty retailers about best-selling infant and toddler toys. ToyDirectory Product ID#: 23235 (added 4/9/2009) . This set of 12 wooden, sliceable cookies offers creative play for young bakers. The realistic-looking cookies come in a durable dough tube. — The set was listed as a best seller in spring 2009 at Green Frog Toys in Portland, Ore. “The set is good for fun, educational and creative play,” Owner Patricia Fiedler told TDmonthly. — This cookie set has been on the top-10 best seller list at Pufferbellies in Staunton, Va., for at least a year, Co-owner Susan Blanton told TDmonthly in fall 2009. ToyDirectory Product ID#: 23232 (added 4/9/2009) . Suitable for ages 18 months and up, this wooden play set includes a skillet, spatula, breakfast foods, utensils and service for two. It is made with organic materials and finished with linseed oil. The toast has internal magnets that allow the two pieces of bread to be joined together. ToyDirectory Product ID#: 23152 (added 4/3/2009) . Bamboo Sunshine Dollhouse is constructed of sustainable bamboo and includes a working solar panel in the roof. An adjustable, fully operational solar panel absorbs light energy and transfers it to four rechargeable batteries through wiring in the walls, just like in a real house. This energy then lights five LEDs to brighten three rooms of the house with just a push of a button. A light, water-based stain is used on the bamboo and then polished with beeswax. This dollhouse comes fully furnished with nine rooms of bamboo furniture and a modern family of five. "The three-level home is the first dollhouse to offer eco-friendly materials with contemporary designs and modern technology, satisfying both a parent's interest in green products and a child's fascination with role play," Robin Lehnert, marketing manager at Hape, told TDmonthly. Launch date: 2009. ToyDirectory Product ID#: 23125 (added 3/31/2009) . Age Range: 3 to 7 SKU or Item #: 125 Launch Date: January 2009 Gender: Girls
This Felt Tales play set includes 19 soft, safe pieces that allow children to create colorful scenes on the portable board that includes a carry handle. It measures 15" W x 12" H. Launch date: 2009. ToyDirectory Product ID#: 23092 (added 3/30/2009) . Age Range: 3 and up Launch Date: April 2009 Gender: Boys And Girls
The Work-Home Collection offers both Worktown Mat™ and Hometown Mat™, offering a variety of fun platforms to support kids' imagination of work and home life. Launch date: April 2009. ToyDirectory Product ID#: 22969 (added 3/24/2009) . Wholesale Price: (Log in to view) Welcome to the Haba mini market-ask about today's special! Includes imitation bar code scanner, 2 storage boxes, and umbrella. Made of birch plywood, this mini store comes with lots of extras to add additional play value: carrots, apples receipts shopping bags cheese. bread and many other items included! Shopping will never be the same! ToyDirectory Product ID#: 22878 (added 3/20/2009) . Made in the USA of recycled plastic milk jugs, this tool kit includes flat and Phillips screwdrivers, a wrench, pliers, a hammer, a saw, and two each of nails, bolts, nuts and two-hole connectors. The environmentally friendly set also includes a tool box for storage of the toys. Launch date: 2009. Past Videos: ASTRA 2009 ToyDirectory Product ID#: 22797 (added 3/13/2009) . Age Range: 7 and up SKU or Item #: U00370 Gender: Boys And Girls
This 500-piece starter kit includes enough components for the construction of 12 lineal elevated feet of monorail track. It also comes with a powered engine and a car to ride the rail and weather 30-degree grades. ToyDirectory Product ID#: 22677 (added 3/2/2009) . Playdate Central Giant Activity Tablecloth From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
Age Range: 3 and up Launch Date: February 2009 Gender: Boys And Girls
With over 50 mazes, word find, connect the dots and pictures to color, the Giant Activity Tablecloth allows for multiple child play. The tablecloth comes with six washable markers, but can work with any washable maker. It is completely machine washable. Launch date: February 15, 2009. ToyDirectory Product ID#: 22660 (added 2/27/2009) . This tiny playset comes with a storybook and three moose - mom, dad and baby - that are soft and poseable. It also includes a tent, and is part of a collection featuring various animal characters and themed sets. ToyDirectory Product ID#: 22530 (added 2/18/2009) . This 4D time puzzle of New York City includes 765 pieces and challenges participants to build a base map from 640 pieces as they learn about city streets, museums and more. Then, they continue to build the city by adding buildings and skycrapers as they are numbered in the included booklet, which details the city's evolution from 1812 to 2013. Launch date: February 2009. ToyDirectory Product ID#: 22465 (added 2/15/2009) . Each coloring and activity set features a different theme (neighborhood, airport, horse ranch, zoo or construction site) and includes Crayola crayons, a coloring mat, corrugated pop-up buildings for decoration and play, and accessories. The three-dimensional structures allow kids to play after they’ve colored and designed the set. Launch date: Fall 2009. ToyDirectory Product ID#: 22371 (added 2/3/2009) .
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