May 2010 New Specialty Toys — Safety

Protect-a-Bub is a leader in sun and all weather protection products for strollers, joggers and car seats. The classic sunshade is the largest canopy style UV protective sunshade on the market and winner of an iParenting Media Award. It is made out of a specially-woven polyester microfiber that is breathable and doesn’t retain heat. The shade has mesh sides that reduce glare and promote air circulation. As is the case with all of Protect-a-Bub’s sunshade products, this shade has been tested and rated UPF 50+ and blocks 99 percent of the sun’s harmful UVA and UVB rays. The Classic Sunshade fits all strollers, joggers and car seats with a canopy and is available to for both single and twin strollers.

The Car Seat Monitor is a safety system designed to let the driver know a child is in the car with them by playing a song when the car stops and beeping if the child gets out of their car seat. Bob Steffen of Car Seat Monitor LLC told TDmonthly, "It is the only one like it." Launch date: Sept. 10, 2008.

The Snuza & Respisense ranges of Baby Movement Monitors are designed to safely and accurately detect baby's belly movements. If movement isn't sensed for 20 seconds, an audible alarm is activated, allowing parents to check their baby. This system allows for "portable movement monitoring — monitor anywhere, anytime," Charlotte Wenham, Sales VP, Pneo LLC, told TDmonthly. Launch date: 2009.

Owners can review infant and child choking rescue and CPR skills anytime and anywhere. CPR Teddy Jr. is an 8" bear that can be attached to a stroller, diaper bag, car seat or baby bed. Individuals squeeze his infant or child paw to hear the corresponding instructions for what to do if a child chokes or stops breathing. It includes a full-length training DVD that also teaches First Aid and Injury Prevention. Awards: PTPA Media Award, January 2010. Launch date: October 2009.

The PODEE Kwik’N-EZ Medicator™ is a baby-friendly medicine dropper designed to conveniently allow for clean and easy administration of liquid medicine to an infant or toddler. All parts are made of high-quality materials and are BPA FREE. "This product makes giving medicine hassle-free because the baby takes the medicine straight from the silicone nipple just has the baby would milk. And it's another product from Podee that offers parents a real helping hand," Brooke Cortese, Marketing and Sales Director, Podee International, told TDmonthly. Launch date: January 10, 2010.

These Ski Banz goggles are designed for outdoor enthusiasts from ages 4 to 10 years old. They offer valuable eye protection for every winter activity, from skiing to sledding to the occasional snowball fight. These professional-grade ski goggles offer 100-percent UV Protection, are helmet compatible for hitting the slopes safely, have anti-fog polycarbonate orange-tinted lenses, and include their own carrying case that doubles as a cleaning cloth. Launch date: 2010.