June 2012 New Specialty Toys — Novelties

Zowa are fun toy puzzle erasers that kids can collect and trade with their friends. Series 1 has over 50 erasers to collect in 5 different themes: Fantasy, Jobs, Imagination, Sport, and Monster. Find all the rare erasers which come in white. The more Zowa one collects the bigger the Zowa World becomes. Zowa are available in a single pack or a 3 pack. Launch date: 2012.

Airfork One is now ready for boarding. It's made of sleek stainless steel encased in food-grade, dishwasher-safe silicone, just the thing to bring those mashed potatoes and peas in for a safe landing. It's high-flying meal-time fun for the little ones. 6-1/2-inch long, packed in a recyclable clear peggable PET box. Design by Sibylle Stoeckli/ECAL.

A reproduction of the original 1968 Fisher Price toy, this camera includes 3 interchangeable picture disks that are advanced by pressing the "shutter" button. Other features include a take along strap for the aspiring photographer on the go and a rotating flash cube.

Itzabots are robot shaped ceramic planters that kids can customize with any of the included mix and match stickers. Create and recreate new companion as many times as kids like. When kids fill the planter with water and give it a little light, their itzabot will begin to sprout a thick head of grass "hair" within 5-7 days. The hair will continue to grow for 2 months with continued watering and styling. Available in three styles/sticker kits: Monster, Girl, and Robot.

Oops is a 4 inch plush on a key chain. Mobile fun for kids on the go. A squeeze of his belly and kids'll know this mouse ate too much candy while riding with Santa - he burps. Launch date: February 2012.

A retro replica of the candy necklace. Each bead is one of six different colored crayons. Non-toxic.

It's a 7" long x 2-1/2" dia PVC tube with a resonant head at one end attached to a 17" long x 3/16" dia extension spring. Kids shake it, scrape it, wiggle it, use their palm to muffle it and they generate creaks, deep warbles, rumbles, weird heterodyne-ish gong effects, wa-wa's, rude noises, and, yes, realistic thunder. A perfect musical companion to a cuica and rain stick - and good, clean fun around the house.

Music is a wonderful opportunity for little ones to expand their sensory and imaginative personality. Music helps them to understand rhythm and harmony, and also to express themselves and their moods. This set of percussion instruments from Sevi is an easy way to get kids started. It comes with 8 pieces, including a tambourine, castanets, a triangle, maracas and a noise maker. Produced by Sevi, Europe’s oldest wooden toy company, this product contains parts and components that are recommended for children ages 2 and up.

Kids can launch Megatech's Firefly® to incredible heights with the included launcher. It spirals back to earth thanks to its uniquely designed fins. The high intensity LED allows kids launch it day or night. With this feature they'll never lose sight of it during flight.
— In a March 2012 survey, John Taylor, owner of O.P Taylor's in Brevard, N.C., told TDmonthly that he sold more than 2,000 Fireflies last year. He keeps them by the register as an impulse item, and on nights with a lot of foot traffic, he'll give one to a kid and ask them to play with it in front of the store a while.