July 2010 New Specialty Toys — Play Carpet

The Chicka Chicka Boom Boom playmat includes three letters (A-B-C) stuffed to add soft padding for babies. The "A" has plastic rings, "B" hides a mirror under the flap and "C" has ribbons. The tree top has crinkle leaves and a coconut teether in a pocket. "Baby will love this bright and colorful, Chicka Chicka Boom Boom-themed playmat. It has a lot of fun features and is super soft," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.

This play mat has many features for baby to discover, including flaps with reverse print graphics, fun textures and crinkle paper, plus a removable mirror, teethers and a pocket with a star shaped ring attaced. Manhattan Toy Manager of Marketing & Sales Julie Flann told TDmonthly, "This play mat is unique because it features the Wimmer Ferguson design, which specializes in infant and toddler development tools." Launch date: 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

The Little Bloom Flowering Tummy Garden playmat features a detachable prop pillow, crinkle paper, tree and flowers, a rattle doll, teether, mirror and clacking rings for baby. Launch date: 2010.