October 2012 New Specialty Toys — Vehicles - Accessories

SnoozeShade is the on-the-go sleep solution for babies. SnoozeShade is the leading black out blind for strollers, pack 'n plays and car seats blocking out sun, rain and bugs. It blocks 94% of light to create a dark and cozy sleep environment for babies, and protects them from the sun with SPF 50. SnoozeShade is easy to assemble with Velcro straps, which is especially great for traveling! It has becoming the hottest new baby product for moms and dads on-the-go. Launch date: January 2010.
— As of 09/13/2012 this product had 4.8 out of 5 stars from 25 reviews on amazon.com. Pros: Protects babies from sun but lets fresh air in; doesn't make stroller interior too hot. Cons: One user said after time the Velcro detached from the mesh.