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December 2009 New Specialty Toys — EducationalU-Play Mat Starter Set From: PLAY THIS WAY EVERY DAY LLC. Other products from PLAY THIS WAY EVERY DAY LLC.
 The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck. — "A great language activity that promotes listening, language and social skills. A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. ToyDirectory Product ID#: 26026 (added 11/9/2009) .  This inflatable globe from Castle Toy is available in blue or clear, and offers a fun way for kids to learn about their world. — This globe has been a consistent best seller for the last two years at The Parent-Teacher Store & Toys Too in Louisville, Ky., Owner Kimberly Kopatz told TDmonthly in fall 2009. ToyDirectory Product ID#: 26017 (added 11/9/2009) .  A variety of placemats are available from Castle Toy, including themes such as addition, alphabet with animals, bugs and insects, ocean, and the solar system. — Placemats by Castle Toy have been best sellers over the last two years at The Parent-Teacher Store & Toys Too in Louisville, Ky., according to Owner Kimberly Kopatz in fall 2009. ToyDirectory Product ID#: 26016 (added 11/9/2009) .  Age Range: 4 and up Launch Date: January 2009 Gender: Boys And Girls
The Goal Bands Game features karate belts turned into six wristbands and used as a simple reward/reminder system that encourages the achievement of behavioral goals. Goals are chosen, daily, by GBG participants and the wristbands are exchanged, in karate belt order, after each days' success until the black wristband is reached, ideally, at the end of the week. The idea is for GBG participants to become goal oriented and able to supercharge their inner stregths for a lifetime of great achievements. "The Goal Bands Game is both visual and tactile, has a broad appeal, a mutitude of uses, is as simple to use as putting on a bracelet, and works for virtually anyone of any age to encourage personal growth and the achievement of great individual, or group, goals," James Mentzer, president of Black Belt Goals Inc., told TDmonthly. This game received a 2009 Dr. Toy 10 Best Socially Responsible Products award and was named one of Dr. Toy's 100 Best Children's Products. Launch date: 2009. ToyDirectory Product ID#: 26003 (added 11/5/2009) .  Age Range: 3 and up SKU or Item #: 9014 Launch Date: March 2009 Gender: Boys And Girls
The idea behind the Thumball is to "Toss It, Catch It, React to the concept under your thumb!" The Ice Breaker version is designed to get everyone talking, as they learn about themselves and others. Launch date: March 3, 2009. ToyDirectory Product ID#: 25997 (added 11/5/2009) .  Suitable for ages 3 months to 8 years, this album features 26 tunes and jingles to help kids learn phonics and the letters of the alphabet. ToyDirectory Product ID#: 25969 (added 11/4/2009) . Fact Pack Collector Cards - Zoo Animals From: PEABODY'S TOYS THAT TEACH INC. Other products from PEABODY'S TOYS THAT TEACH INC.
 Most Fact Pack collectible card sets include six unique cards, six colored pencils, 36 fun facts, six blue ribbon stickers, a pencil sharpener and a plastic travel case. The product is made in the USA and, through various subjects that are available, is designed to help children learn interesting facts about animals, holidays, music, states and more. ToyDirectory Product ID#: 25952 (added 11/3/2009) . Risas y Sonrisas Spanish Program - Student Book with CD-ROM & Skits DVD From: Risas y Sonrisas Other products from Risas y Sonrisas
 Risas y Sonrisas (which is Spanish for "Laughter and Smiles") is a Spanish Program for kids that makes teaching and learning Spanish enjoyable. The Student Book includes an interactive CD-ROM and a Skits DVD. The interactive CD-ROM is the voice of the book. It is divided into five areas: Pronunciation, Songs, Vocabulary, Q&A, and Verb Conjugations. The Skits DVD incorporates vocabulary and Q&A learned in each chapter with subtitles to read and repeat whenever necessary. Vocabulary Units are illustrated in the same order as the Songs. They have Q&A of high frequency to use in conversations, a skit and a cultural point at the end of each chapter. This audiovisual presentation helps young and older students learn at their own pace. Everything learned with the classroom program is included in the student book to practice at home. This product was named one of Dr. Toy's 100 Best Children's Products 2009. ToyDirectory Product ID#: 25898 (added 10/30/2009) .  Age Range: 2 and up SKU or Item #: 7411 Launch Date: October 2009 Gender: Boys And Girls
The weePOD® toilet trainer provides an adjustable, cushiony seat for toddlers, with a secure and easy to use design for parents. It is available in green, blue and pink. Launch date: October 2009. ToyDirectory Product ID#: 25889 (added 10/29/2009) .  Age Range: 3 and up SKU or Item #: 9018 Launch Date: March 2009 Gender: Boys And Girls
Kids toss it, catch it and then react to the concept under their thumb. This ball offers a fun way for children to get to know one another. The utilization of a ball during play allows participants to ask each other questions about personal preferences and life experiences. Launch date: March 3, 2009. Awards: Creative Child Preferred Choice Award 2007 ToyDirectory Product ID#: 25886 (added 10/29/2009) .  Age Range: 4 and up SKU or Item #: OY02A Launch Date: January 1996 Gender: Boys And Girls
A-B-C OY! contains eight surprisingly adaptable word, spelling and alphabet based games for any age or ability level. Players can learn letters backward and forward with ZOOM OY! or speed spell with SLAPSPELL OY!. They can use the blank cards included to make their own foreign alphabet. The deck contains 120 cards, which includes both capital and lower case letters. Instructions are in English, French and Spanish and include comprehensive information for parents and educators. Launch date: 1996. ToyDirectory Product ID#: 25871 (added 10/29/2009) .  Age Range: 12 and up Launch Date: October 2009 Gender: Boys And Girls
The Discover Electronics Kit is designed to help users learn the basics of electronics and make their own projects. It contains the most common electronics components as well as a prototyping breadboard. Easy, full-color diagrams teach how to bring ideas to life, helping teenagers become smarter about the world around them. It offers a basic understanding of how things work and that knowledge is a great motivator in figuring out how to solve problems. Not overly simplified, it uses real parts and encourages creativity — not just following directions. "The kit takes you beyond the concept of turning on a light and guides you through the 'how' and the 'why' of electronics so you can get creative yourself," Victoria George, founder of Victoria George Public Relations, told TDmonthly. Launch date: October 2009. ToyDirectory Product ID#: 25852 (added 10/29/2009) . The Particle Zoo Subatomic Particle Plushies From: THE PARTICLE ZOO Other products from THE PARTICLE ZOO
 Age Range: 5 and up Launch Date: January 2008 Gender: Boys And Girls
The Particle Zoo is a collection of more than 36 plush versions of subatomic particles from the worlds of physics and astronomy. Often compared to Giant Microbes, these handmade soft toys represent the familiar neutron and proton as well as lesser-known particles like the charm quark and muon. A favorite of physics students can make unique birthday and graduation gifts, especially for physics students. The particles are handmade in the USA. "There are no other companies making plush subatomic particles, so they are a unique concept. Because they are weighted according to their relative masses, they can serve as a teaching aid or novelty gift," Julie Peasley, owner and seamstress for The Particle Zoo, told TDmonthly. Launch date: 2008. ToyDirectory Product ID#: 25847 (added 10/29/2009) . “My Week” Magnetic Wipe-Off Calendar for Young Children From: 2FISH KIDS Other products from 2FISH KIDS
 Age Range: 3 to 7 SKU or Item #: 0002 Launch Date: December 2009 Gender: Boys And Girls
MY WEEK is designed to show little ones how days are organized in a way that is colorful, playful and personalized to a child's life. It may be used to introduce the days of the week, seasons, weather, routines and special events. Colours and symbols allow even pre-readers to differentiate each day. MY WEEK includes a magnetic calendar, 58 developmentally appropriate activity magnets, a dry erase marker and a reusable storage bag. "In a nutshell, it helps children to develop a better understanding of the abstract concept of time in an engaging, fun manner! We have found no other products in the market that address this need," Nathalie and Jennifer, owners of 2fish kids, told TDmonthly. Launch date: December 2009. ToyDirectory Product ID#: 25848 (added 10/29/2009) . Begin Smart - Animal Faces From: STERLING PUBLISHING CO. Other products from STERLING PUBLISHING CO.
The big animal faces in this soft, cloth book will catch baby’s eye immediately. A sewn-in rattle adds to the fun—shake it to capture, keep, and build baby’s attention span. ToyDirectory Product ID#: 25672 (added 10/20/2009) . Thoughts and Feelings 2 - Sentence Completion Card Game From: BRIGHT SPOTS GAMES Other products from BRIGHT SPOTS GAMES
This all-new sentence completion game is the vibrant sequel to the original Thoughts and Feelings, new sentence stems, new illustrations, and new ways to engage children of all ages. This deck compliments and adds to Thoughts and Feelings 1, and is a great way to build a set of therapeutic tools. Thirty five cards are included. ToyDirectory Product ID#: 25666 (added 10/20/2009) . Thoughts and Feelings - Sentence Completion Card Game From: BRIGHT SPOTS GAMES Other products from BRIGHT SPOTS GAMES
This cheerfully illustrated therapeutic tool for parents, teachers, and mental health professionals is designed to engage children of all ages.The deck contains 35 cards especially effective in helping children identify, process and work through a variety of issues, including changes within the family, trauma, grief, anger, depression, anxiety and fears. It's also available in Spanish. This product was named one of Dr. Toy's 100 Best Children's Products 2009. ToyDirectory Product ID#: 25665 (added 10/20/2009) . The Adoptable Kinders rag dolls each represent a different letter of the alphabet. They also come with codes that allow kids access to an educational website that provides lessons by grade level. Christy (who represents the letter "C") comes in a green dress with matching hair ribbon, white lace trimmed socks and black strap shoes. (Fabric prints may vary.) ToyDirectory Product ID#: 25656 (added 10/20/2009) .  Emily's little sister, Lilly, doesn't know how to go potty. When Lilly heads off to her first day of preschool, Emily comforts her by sharing a story of her experience in Miss Maggie's preschool class. With the help of the illustrated potty chart and her friends, the Potty Tots, Emily learns the six steps to using the potty. Along the way, she makes new friends, learns the Potty Song and discovers that learning something new can be fun. Kit includes a story/guide book, animated DVD featuring three original Potty Tots songs and 2 bonus music videos, one 11"X17" Illustrated potty chart and one 11"X17" “Toilet Bowl" progress/reward game with clings. ToyDirectory Product ID#: 25619 (added 10/16/2009) .  Enrique's little brother, Joey, doesn't know how to go potty. When Joey heads off to his first day of preschool, Enrique comforts him by sharing a story of his experience in Miss Maggie's preschool class. With the help of the illustrated potty chart and his friends, the Potty Tots, Enrique learns the six steps to using the potty. Along the way, he makes new friends, learns the Potty Song and discovers that learning something new can be fun. Kit includes a story/guide book, animated DVD featuring three original Potty Tots songs and 2 bonus music videos, one 11"X17" Illustrated potty chart and one 11"X17" “Toilet Bowl" progress/reward game with clings. ToyDirectory Product ID#: 25618 (added 10/16/2009) . Through story-telling and song, children learn by listening and singing along with Come Dance With Us. This vocabulary-building CD from the producers of the award-winning DVD series, Fundamentals, teaches young children about time, geography, ecology, phonetics, arithmetic, emotions, and many more subjects. Educators have discovered that children can learn and remember concepts particularly when these concepts are set to music and rhythm. This CD has received the following awards: Dr. Toy's 100 Best Children's Products 2009, Dr. Toy's 10 Best Audio/Video Products, and Creative Child Magazine's CD of the Year 2009. Launch date: October 2008. ToyDirectory Product ID#: 25600 (added 10/14/2009) . Fundamentals: Think is the second level of our educational video series. It builds upon many concepts introduced in Fundamentals and adds additional subjects for higher order thinking. Video teaches reading by building from letter recognition and phonetics sounds to 3-letter words and simple sentences, and demonstrates geometry, addition and subtraction, and numbers up to 20. ToyDirectory Product ID#: 25599 (added 10/14/2009) . Fundamentals is the first of a series of educational videos produced by The First Wave, LLC, a mother-daughter team. The video provides basic tools for children to learn about their new world and to inspire speech. It introduces letters, colors, the body, opposites, verbs, prepositions, numbers, shapes, and more. ToyDirectory Product ID#: 25598 (added 10/14/2009) . Based on The Entire World of R™ program, this 8-book set targets each of the eight variations of /r/ [ar, air, ear, er, ire, or, prevocalic r, and rl]. Also included are /r/ blends and recurrent /r/. Children can change stories by flipping one of three panels that comprise each sentence story. The books can be an aid to focus on single words, phrases, sentences or conversational speech. Stories are divided and color coded by word position (initial, medial, and final) for focused therapy. Books vary in size from 51 to 72 panels (17-24 pages). ToyDirectory Product ID#: 25564 (added 10/6/2009) . Age Range: 2 to 4 SKU or Item #: Turtle Launch Date: September 2009 Gender: Boys And Girls
BuckleyTurtle has four buckles and a more complex configuration than other BuckleyBoos. He has a fully removable shell with a secret pocket in back to hide special treasures. "BuckleyBoos are a totally unique and fun way for toddlers to master essential developmental tasks," Emily Ross, CEO of BuckleyBoo LLC, told TDmonthly. Launch date: September 2009. ToyDirectory Product ID#: 25529 (added 10/5/2009) .
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