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December 2009 New Specialty Toys — Apparel







This red T-shirt is 100-percent cotton and features a shiny silver lightning bolt plus a detachable cape in shimmery silver. Since Little Capers are not licensed or specific, children are free to imagine their own super hero identity and powers.
— Shannon Komsky, owner of Tough Cookies in Sherman Oaks, reported strong sales of Little Capers in her store in fall 2009, and recommended them as an ideal gift for kids who already have everything. “Technically its clothes,” she told TDmonthly, “but kids get to use their imagination and play with it.”
— Online Reviews: Leighann of Multi-Minding Mom appreciated the gender-neutral shades and the potential for imaginative play, and MomGadget Eliza liked that the superhero outfit is small enough to drop into a purse on the go, so her little girl could become a superhero at any time. On Thingamababy, a reviewer described the apparel as awesome and well made, but noted the capes could perhaps be a bit wider, and the shirt sizes seem to run a tad small.
ToyDirectory Product ID#: 26544      (added 12/31/2009)
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Age Range: 3 to 7
Gender: Boys
Category: Pretend Play
Costumes & Accessories
Apparel



This one piece design is made for a Knight on the go. Just slip this soft, comfortable shirt on and you are back in the dark ages. It has a hood and sleeves made from a black, soft fabric with a hint of metallic to give it the look of true chain mail. The front is made of black and red crushed velvet with a royal crest.
ToyDirectory Product ID#: 26542      (added 12/31/2009)
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Age Range: 1 to 4
Launch Date: October 2009
Gender: Boys And Girls
Category: Eco-Friendly
Infant & Toddler
Apparel



This soft-structured baby carrier provides comfort and health benefits. Boba is eco-friendly — the shell and batting are made with GOTS and OE100 certified organic cotton and lined with 100-percent organic Texas cotton. No pesticides or herbicides are used. Made in the USA, it is designed for children ages 1 to 4 years old and is available in six different earth-inspired colors: Aspen, Cedar, Chestnut, Pine, Walnut and Willow. "Boba is the first baby carrier to feature patent-pending foot straps allowing the child’s legs to be held at a natural 90-degree angle, ensuring complete baby leg support and better alignment for a child's hips and spine," Ria Romano, PR Manager, NAP, Inc., told TDmonthly. Launch date: October 30, 2009.
ToyDirectory Product ID#: 26446      (added 12/16/2009)
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Age Range: 5 and up
SKU or Item #: 11951
Launch Date: January 2010
Gender: Boys And Girls
Category: Costumes & Accessories
Apparel
Novelties



These 95-percent cotton, 5-percent spandex, fingerless gloves have the look and feel of men's briefs. They can be slipped on underneath gloves for extra warmth and protection from chaffing, or worn on their own as a vaguely inappropriate fashion statement. Launch date: January 28, 2010.
ToyDirectory Product ID#: 26443      (added 12/16/2009)
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Warm and light-weight, the hat and mittens are not only functional, but their fun shapes and hues complement the Muddy Cloud™ doll JOOP. Doll is sold separately. Sets are available to complement each of the five Muddy Cloud™ characters. Also available in Blue.
ToyDirectory Product ID#: 26407      (added 12/14/2009)
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Gender: Girls
Category: Apparel



Little girls will feel cheery on cloudy days when they can splash in puddles with these bright ladybug boots.
ToyDirectory Product ID#: 26379      (added 12/10/2009)
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Gender: Boys And Girls
Category: Apparel



Monkey fans will pray for rainy days so they can wear this cute little raincoat. It's suitable for sun, too.
ToyDirectory Product ID#: 26378      (added 12/10/2009)
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Gender: Boys
Category: Apparel



Keep your high-seas thief dry with this pirate-design umbrella.
ToyDirectory Product ID#: 26377      (added 12/10/2009)
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Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Apparel



Babies have a snuggly welcoming with this soft layette set.
ToyDirectory Product ID#: 26359      (added 12/10/2009)
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Age Range: 0 to 2
Gender: Boys And Girls
Category: Infant & Toddler
Apparel
Gifts



This three-pack of socks features colorful designs that make it appear as if baby is wearing flip flops. They are available for ages 0 to 24 months (o to 12 and 12 to 24 months) in Little Sunshine and Little Athlete varieties.
ToyDirectory Product ID#: 26249      (added 12/3/2009)
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Age Range: 2 to 6
Gender: Boys And Girls
Category: Apparel
Infant & Toddler
Eco-Friendly



This short-sleeved tee, available in sizes 2 to 6, is made fair trade in India and is 100-percent organic. The monkey image was designed by Norwegian founder of Tyler Trends, Anette Tyler.
ToyDirectory Product ID#: 26232      (added 12/2/2009)
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Age Range: 3 and up
Launch Date: August 2002
Category: Novelties
Tween
Apparel



Animal Rubber Bands were designed by Haneda & Ohashi of Passkey Design in Tokyo in 2002. They were awarded Best Design for 2003 at the Japanese National Competition; the Toyota Prius had won the previous year. "Ours are the original animal rubber bands and come in three styles: pet, zoo and dino," said Carol Shapanka of Eastern Accent International. " They're made of silicone and produced and packaged in Japan. Japanese products are produced under strict standards. Factory conditions and the welfare of the workers is just as important as the products coming out of the factory.” The boxed set comes with 24 pieces in a sturdy snap box. The cards have one of each of the pet, zoo or dino animals. Launch date for Animal Rubber Bands: 2002. Launch date for Dinos: 2007.
— TDmonthly Magazine
first reported on Animal Rubber Bands by Eastern Accent on July 27, 2005; one store manager compared their popularity to that of Ty's Beanie Babies. They had also been featured in a 2002 New York Magazine "Best Bets" article.
ToyDirectory Product ID#: 26199      (added 11/25/2009)
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Age Range: 5 and up
SKU or Item #: MGZ8002
Launch Date: November 2009
Gender: Boys And Girls
Category: Fashion & Accessories
Apparel
Tween



The playful expression, “tag, you’re it” no longer applies to the boys on the playground who swoosh by as they poke a girl. This tag is designed as a hip fashion statement that schoolgirls wear around their necks. Mag-tagz are adorable magnetic “tagz” that can be changed regularly to reflect a girl’s ever-changing mood and style. Mag-tagz received two 2009 Seal of Excellence Awards in Creative Child Magazine's Kids Gear/Apparel category. Launch date: November 2009.
— A top pick, retailer Kate Tanner, owner of Kidstop Toys, informed TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 25998      (added 11/5/2009)
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Age Range: 0 to 2
SKU or Item #: SB0015/0017
Launch Date: October 2009
Gender: Boys And Girls
Category: Award Winners
Apparel
Apparel



This multi-purpose, light-weight hip carrier is designed to give parents choices — baby can face inward or outward and ride on either hip. It converts to a portable high chair restraint and can be used in shopping carts for additional safety. It includes color-coded clips and an instructional DVD to make securing baby a breeze, and free leg warmers are included. It was "developed for use when first front carrier or sling gets uncomfortable at 5-7 months of age. [It] can be used right up to 2+ years or 37lbs," Cyndy Mundy, CEO of Snazzy Baby, told TDmonthly. Launch date: October 2009.
Awards: iParenting Media Award for Outstanding Product for Gear and Equipment 2009; Creative Child Magazine Top Choice of the Year Award
ToyDirectory Product ID#: 25985      (added 11/5/2009)
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Age Range: 1 to 11
SKU or Item #: sbpak
Launch Date: May 2009
Gender: Boys And Girls
Category: Outdoor Fun
Apparel
Fashion & Accessories



This Aloha-themed set includes a toddler backpack and a kids changing towel. Launch date: May 3, 2009.
ToyDirectory Product ID#: 25980      (added 11/5/2009)
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Wholesale Price: (Log in to view)
Age Range: 0 to 5
Launch Date: October 2009
Gender: Boys And Girls
Category: Apparel
Infant & Toddler
Preschool



Designed for baby's comfort, these leg warmers provide protection and warmth indoors or out. They are lightweight and easy to carry, so are ideal to slip on when the weather cools or in air conditioning. The leg warmers feature Vibrant fashion colors to make baby look and feel good. The one-size-fits-all product is made of 85-percent cotton, 12-percent spandex and 3-percent nylon. Launch date: October 2009.
ToyDirectory Product ID#: 25931      (added 11/2/2009)
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Age Range: 0 to 3
Launch Date: June 2009
Gender: Boys And Girls
Category: Infant & Toddler
Eco-Friendly
Apparel



Designed as an economical, easy and environmentally friendly starter kit that removes the guesswork from choosing a cloth diaper system, this box of cloth diapering essentials features organic cotton diapers and accessories. It includes flushable liners and a step-by-step guide to no-fuss diapering. It does not involve rinsing, pins, or stuffing. This product is a 2009 winner of both the iParenting Media Award and the PTPA Media Green Award. Launch date: June 16, 2009.
ToyDirectory Product ID#: 25885      (added 10/29/2009)
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Age Range: 0 and up
Gender: Girls
Category: Apparel
Gifts
Costumes & Accessories



These festive pants can be mixed and matched with other costume and clothing items to create unique outfits.
ToyDirectory Product ID#: 25694      (added 10/21/2009)
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Age Range: 0 and up
Gender: Boys And Girls
Category: Apparel
Infant & Toddler
Gifts



These lavish knit booties and matching hats will make any baby feel extra special.
ToyDirectory Product ID#: 25693      (added 10/21/2009)
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Age Range: All Ages
Gender: Boys
Category: Apparel
Gifts



Little boys can rule their special days with this fake-fur trimmed birthday hat, complete with three removable fabric candles.
ToyDirectory Product ID#: 25692      (added 10/21/2009)
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Age Range: All Ages
Gender: Girls
Category: Apparel
Gifts



This festive birthday hat is constructed with a canvas support surface, so the hat will keep its shape year after year.
ToyDirectory Product ID#: 25691      (added 10/21/2009)
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Age Range: 2 and up
SKU or Item #: 36W
Gender: Boys And Girls
Category: Apparel
Arts & Crafts



This colorful apron has pockets in front for keeping supplies and is large enough to keep outfits clean. Velcro straps make it easy to put on and take off! Fits most children ages 3 to 6. Hand wash and line dry.
ToyDirectory Product ID#: 25670      (added 10/20/2009)
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Age Range: 0 to 5
Gender: Girls
Category: Apparel
Safety
Infant & Toddler



The Baby Banz sunglasses & sun hat set includes a pool-ready PVC bag to store it in for the child on the go. The lenses are made of durable polycarbonate and offer 100 percent  UVA/ UVB protection. The lenses are also of ophthalmic quality and are capable of being replaced with prescription lenses. The neoprene elastic band matches the chosen color of the sunglasses. The side-adjustable Velcro® allows for years of wear as the child grows.
— As of 05/12/2011 this product had 4.2 out of 5 stars from 49 customer reviews on Amazon.com. Cons: Velcro seal irritated some children's ears.
ToyDirectory Product ID#: 25667      (added 10/20/2009)
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This light blue mermaid set features a two-piece swimsuit and mermaid fins.
ToyDirectory Product ID#: 25593      (added 10/12/2009)
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Age Range: 0 to 2
Gender: Boys And Girls
Category: Infant & Toddler
Apparel
Gifts



For crawlers to toddlers, these stylish baby kneepads — made from cotton with silicone pad protection — are designed to keep little ones' knees feeling and looking good. Designed for comfort and ease, they slide right over baby’s knees to protect and keep them scrape-free from hard and irritable surfaces as they crawl and explore their surroundings. The machine-washable pads are one size fits most and come in blue, green, orange and red.
ToyDirectory Product ID#: 25591      (added 10/12/2009)
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