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April 2011 Notable Toys — Interactive These Aqua Pets are updated versions of eight fan favorites from the original line. They feature redesigned aqua pods, offering new games and increased interactivity. Each Aquapet has its own look, sounds and songs. The creatures come alive when kids, or other Aquapets, interact with them. A microchip, microphone and speaker housed in the toy's base enable Aquapets to register and respond to sound. Each character replies with movement and melody. The more kids play with their Aquapets, the more songs they will perform and the livelier they'll become. Aqua Pets can also play three new interactive games: - Memory Moov (a memory-building sequence game) - Aqua Speed (a fast-paced reflex challenge) - Bubble Boogie (a fun and silly way to make your mini marionette dance) Place two or more Aquapets together for an AquaParty and the buoyant buddies will dance, chirp and converse with each other. Each energetic character has a sleep function, because even the most interactive friends need to rest. ToyDirectory Product ID#: 32110 (added 4/13/2011) .  A tree will be planted for every collectible, plush Treefie that is registered online. Because children are so interested in doing their part, this line is geared toward educating them about our world, giving them the opportunity to plant a tree, and keeping them interested in the environment. Treefies combine the classic offline play and collecting possibilities of a plush toy with the modern twist of access to the internet. The line includes the following animals: monkey, elephant, eagle, frog, brown bear, lion, panda, shark, leopard, and ferret. ToyDirectory Product ID#: 31939 (added 3/16/2011) .  Holding a cream-colored blanket, this beige soft plush bear will raise and lower his blanket to play a game of peek-a-boo when his foot is pressed. The bear’s mouth moves as he says “Peek-a-boo, I see you,” to the child. Launch date: March 2011. ToyDirectory Product ID#: 31753 (added 2/22/2011) .  This habitat for ants and fighter fish allows children to examine the natural world. Including “swimming pools” and “food bars,” this habitat might be a little fancier than what its inhabitants are used to. ToyDirectory Product ID#: 31735 (added 2/22/2011) . Phone Frenzy is a board game that uses everyone’s mobile phone as the primary game component for calling, texting, and sending photos. Every turn, players are given a challenge or activity that can only be completed with the help of one or more of their phone contacts. A challenge might be a race to receive a correct response to “Finish this lyric by Journey: ‘Just a small town girl’…” Players pick who they think are the right contacts from their phone and send them a text message with the question. The first player to receive the correct text message wins the round. Launch date: Summer 2011. ToyDirectory Product ID#: 31732 (added 2/22/2011) . Activision is back with Spyro. This time, characters in the video game are available as action figures that can be plugged into the game. Put the toy on the "power portal," and all of the power and skills that kids build up can be saved to the toy itself, so every time they play the game, no matter on what console, all of their statistics are in tact. Each character has its own unique powers, and two characters can be placed on the portal at once to play as a team or face of in one-on-one battle. Starter pack includes 1 copy of the game, 1 Portal of Power, and 3 Characters. Launch date: Fall 2011. ToyDirectory Product ID#: 31721 (added 2/18/2011) .  Mickey is decked-out in rock star gear. Kids can listen to him play a concert, or they can learn to play along with him. He sings, dances, and performs three classic rock songs. Launch date: September 13, 2011. ToyDirectory Product ID#: 31718 (added 2/18/2011) . Kids can feed cookies to this plush Cookie Monster and watch as he counts out loud and happily gobbles them up. Retrieve the cookies from his backpack to start the fun all over again. Count N' Crunch Cookie Monster also likes to be tickled - press his foot repeatedly to make him giggle and squirm. Includes 3 cookies; requires four 'AA' batteries, included. ToyDirectory Product ID#: 31710 (added 2/18/2011) .  Dressed in a concert style tee, Elmo takes the stage singing and making music. Elmo comes with his very own microphone and two instruments, a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he recognizes which one he is given. Kids can also play along on Elmo's instruments. Elmo also interacts with other Let's Rock instruments (each sold separately); he knows when kids are playing the instruments, and plays along. The Let's Rock Elmo toy sings six songs. Requires six 'AA' batteries, included. ToyDirectory Product ID#: 31709 (added 2/18/2011) .  These puppies zoom around on the floor, and know to turn around when they reach a wall. They make cute noises, too. Slightly larger than the Zhu Zhu Hamsters, a variety of play sets are available for the Zhu Zhu Puppies. ToyDirectory Product ID#: 31701 (added 2/18/2011) .  Made of soft, tactile skin that enables lifelike movements, girls can poke and squeeze a Fijit Friend for a verbal reaction. With word recognition capability, Fijit Friends can understand and respond to more than 30 verbal commands, culling from more than 150 built-in phrases and jokes. Girls only have to turn up the music dial to transform their Fijit Friend into a dancing machine. With Beat Detection functionality, Fijit Friends can recognize different types of music and perform different dance moves for each beat. Fijit Friends includes four original songs of their own. Fijit Friends come in an assortment of four that each feature distinct colors, voices, ears and personalities and feature integrated Sonic Chirp technology - special audio coding embedded into an external device or media platform (mobile applications, webisodes, television commercials and more), that when detected by Fijit, triggers various programmed reactions. Launch date: Fall 2011. ToyDirectory Product ID#: 31700 (added 2/18/2011) .  Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 3 to 10 Target Age Range: 3 to 5 Specialty: Yes (as of 2011) Made in: China SKU or Item #: SMS 01 Launch Date: January 2011 Gender: Boys And Girls
These colorful mix and match activity sets stimulate creativity, and imagination. This durable play set comes in a sturdy gift/hold all box, with four 'Look at my Creation' display boards. "With this product offering 4 different display boards to go with the different pieces this product offers a very large variety of options to children, allowing them to be more imaginative with their creations," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly. ToyDirectory Product ID#: 31557 (added 1/25/2011) .  Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 3 to 8 Target Age Range: 3 to 5 Specialty: Yes (as of 2011) Made in: China SKU or Item #: MYO 02 Launch Date: January 2011 Gender: Boys And Girls
These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement. "Once assembled, the 3 different hand puppets can be used to create stories and play many other imaginative games, giving the product a much longer lifespan and room for creative play," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly. ToyDirectory Product ID#: 31556 (added 1/25/2011) .  Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 3 to 8 Target Age Range: 3 to 5 Specialty: Yes (as of 2011) Made in: China SKU or Item #: MYO 03 Launch Date: January 2011 Gender: Boys And Girls
These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement. ToyDirectory Product ID#: 31555 (added 1/25/2011) . got milk? Magic Milk Straws From: FOOD MARKET MERCHANDISING INC Other products from FOOD MARKET MERCHANDISING INC
 Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 2 and up Target Age Range: 3 to 5 Specialty: Yes (as of 2011) Made in: Europe SKU or Item #: GM120 Launch Date: January 2010 Gender: Boys And Girls
A straw that naturally transforms white milk into bold and delicious flavors. When kids drink milk through the Got Milk? Magic Straws, the milk becomes flavored and colored. "Parents and kids from 2 to 99 buy them year-round and it's completely new to toy stores with no competition," Paul Henson, CMO of Food Market Merchandising, Inc, told TDmonthly. Launch date: January 2010. — In a late Summer 2012 survey, three out of 12 retailers told TDmonthly that these were one of their top-2 bestselling candy items. ToyDirectory Product ID#: 31447 (added 1/12/2011) .
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