TDmonthly Magazine!





July 2010 Notable Toys — School Supplies





Age Range: 5 and up
Gender: Boys And Girls
Category: School Supplies
Stationery



Squishlanders are fun, 3/4" rubbery animals in a plastic capsule that can be found in more than 300,000 vending machines around the world.  The squishie characters were first introduced 4 years ago as Pet Friends, and more than 55 million of the little creatures have been sold since that time.  Each Sqwishlander comes with a code for access to a new kid-friendly virtual world, www.Sqwishland.com.
— Squishies pencil toppers were on the top-10 best-seller list at Totally Thomas Toy Depot in San Diego in July 2010. “They are the hottest trend in Southern California as of this spring,” President Cynthia Wyatt told TDmonthly. “’Regulars’ and ‘Rares’ — they collect them all!”
ToyDirectory Product ID#: 29827      (added 7/28/2010)
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Age Range: 3 and up
Launch Date: May 2010
Gender: Boys And Girls
Category: School Supplies
Plush
Novelties



This plush rabbit is designed to store pencils and other school or office supplies.
ToyDirectory Product ID#: 29789      (added 7/28/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: School Supplies
Fashion & Accessories



These backpacks, lunch bags and boxes are available in 12 assorted tie dye colors and appliques.

Backpacks version 1- $19
Backpacks version 2- $20
Backpacks version 3- $20
Lunch Box-INSULATED version 1- $12.50
Lunch Box-INSULATED version 2- $12.50
Lunch Bag- INSULATED- $10
ToyDirectory Product ID#: 29081      (added 6/23/2010)
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Age Range: 5 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 2113
Launch Date: September 2010
Gender: Boys And Girls
Category: Family Games
Card Games
School Supplies



In this card game, when a player gets four-of-a-kind in his hand, it is just like the music stopping in a traditional round of musical chairs. The player grabs a chair and all other players react and grab for a chair, too. There is one less chair than the number of players in the round and the player without a chair is out.
ToyDirectory Product ID#: 28973      (added 6/18/2010)
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Age Range: All Ages
Specialty: Yes (as of 2010)
Made in: United States
SKU or Item #: 2181JC
Launch Date: January 1998
Gender: Boys And Girls
Category: Arts & Crafts
Furniture & Decor
School Supplies



This easel is designed for smaller spaces or paper. It comes with a standard hardboard panel, and has optional acrylic, chalkboard and Write-n-Wipe panels. The maple frame is 46" high while the adjustable work panel measures 24" x 24".
Awards: GREENGUARD indoor air quality certified.
ToyDirectory Product ID#: 28910      (added 6/16/2010)
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Age Range: 3 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies
Gifts



This environmentally friendly plastic stapler is designed to be kid-safe and comes in dog and cat versions. It eliminates the need for staples by cutting out tiny strips of paper and using the strips to stitch up to five pieces of paper together.
ToyDirectory Product ID#: 28898      (added 6/15/2010)
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Age Range: All Ages
Specialty: Yes (as of 2010)
Made in: United States
SKU or Item #: 0289JCWW
Launch Date: March 2007
Gender: Boys And Girls
Category: Arts & Crafts
Furniture & Decor
School Supplies



The Rainbow Accents 2 Station Easel is designed to foster children's creativity. Write-n-Wipe easel panels come standard with this 25.5" x 20" x 46" easel unit; acrylic and chalkboard panels are optional. Clips and paint trays are included.
Awards: GREENGUARD indoor air quality certified.
ToyDirectory Product ID#: 28885      (added 6/14/2010)
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Age Range: 5 and up
Specialty: Yes (as of 2010)
Launch Date: June 2010
Gender: Boys And Girls
Category: Novelties
School Supplies



The 24-count, beach-themed Sillybandz pack includes Message in a Bottle, Crabs, Palm Trees, Sail Boats, Surfers and Seashells. These bands are UV activated and change color under sunlight, and can be collected, worn, or traded with friends. Launch date: June 2010.
—  Diane Gervais, manager of Amato’s Toy & Hobby in Middletown, Conn., described Silly Bandz as “hotter than hot” in May 2010.
— Mike DiAndrea, manager of Hardware Center Inc. in Paoli, Pa., told TDmonthly in late spring 2010 that his store sells 1,500 Silly Bands monthly. Other retailers from the 13 of 43 that named the product as an overall best seller, cited sales of anywhere from dozens to hundreds of packs per month.
ToyDirectory Product ID#: 28817      (added 6/10/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies



Each of these colorful erasers measures about 1.25" and resembles a fruit-filled jar of jam. The jam erasers are made in Japan and are sold separately or in a themed pack.
ToyDirectory Product ID#: 28802      (added 6/8/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies



Each of these colorful erasers measures about 1.25" and includes a removable pencil sharpener backpack. The teddybear erasers are made in Japan and are sold separately or in a themed pack.
— Iwako erasers were best sellers at Dancing Bear Toys in Asheville and Hendersonville, N.C., in summer 2010. “These are so cute!” owners and sisters Sarah and Erika Evers told TDmonthly. “They are also inexpensive, and they pop apart and are like puzzles.”
ToyDirectory Product ID#: 28801      (added 6/8/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Tween
Collectibles
School Supplies



These tiny puzzle erasers feature cute cow faces and bright pastel accents.
— In a June 2010 survey, three of 40 retailers told TDmonthly that Iwako erasers are a best-selling product.
ToyDirectory Product ID#: 28779      (added 6/7/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies
Collectibles



Available in pastels, these pig erasers are collectible and have removable puzzle parts.
— Iwako erasers were best sellers at Dancing Bear Toys in Asheville and Hendersonville, N.C., in summer 2010. “These are so cute!” owners and sisters Sarah and Erika Evers told TDmonthly. “They are also inexpensive, and they pop apart and are like puzzles.”
ToyDirectory Product ID#: 28778      (added 6/7/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies



These small, dessert-themed erasers with removable parts are available as a group and in single packs.
—  Twelve percent of 43 specialty retailers named Iwako erasers as a best seller in May 2010.
—  Karlene Rearick, owner of The Alphabet Garden in Cheshire, Conn., told TDmonthly in spring 2010 that Japanese novelty erasers are their “top seller.” Owner Molly McMullin of Twirl in Ranchos de Taos, N.M., cited sales of at least 100 units a month.
ToyDirectory Product ID#: 28774      (added 6/7/2010)
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Specialty: Yes (as of 2010)
SKU or Item #: TT-31
Gender: Boys And Girls
Category: Science & Nature
School Supplies
Educational



Model TT-31

This easy to use three-in-one (Microscope, Telescope, and Magnifier) is ideal for the budding Spy or Scientist. Get bright, sharp images without blurry edges around the viewing area with these high quality optical lenses. This unique, slick, lightweight multi-use instrument is also great for sports fans, spy enthusiasts, or bird and animal watchers.

Features:

  • Easy to grip body with monocular lens
  • 8X Telescope
  • 25X Microscope
  • 5X Magnifier
  • Eyeguard for blocking out light near the eye
  • One turn focusing mechanism
  • Nylon-carrying pouch
  • Lens cleaning cloth
  • Carrying Strap
ToyDirectory Product ID#: 28764      (added 6/4/2010)
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Specialty: Yes (as of 2010)
SKU or Item #: SEK-01
Gender: Boys And Girls
Category: Science & Nature
School Supplies
Educational



Packed in a full color box, this kit is ideal for budding scientists, homeschoolers, hobbyists and school projects. Includes an experiment book and supplies to perform these and many more experiments in Temperature, Osmosis, Sound, Light, Gravity, Density, and more:
  • Crush a soda can using only air pressure and other great air pressure experiments.
  • Make your own petri dish and grow your very own bacteria.
  • Test household acids and bases and make your own acid rain.
  • Build your own electric magnet and other electricity experiments.
ToyDirectory Product ID#: 28763      (added 6/4/2010)
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Specialty: Yes (as of 2010)
SKU or Item #: BUGV-02
Gender: Boys And Girls
Category: Science & Nature
School Supplies
Educational



View bugs up close with this device. The viewer allows you to observe your bug from the top or from the bottom.
ToyDirectory Product ID#: 28762      (added 6/4/2010)
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Age Range: All Ages
Target Age Range: 5 to 13
Gender: Boys And Girls
Category: Educational
School Supplies



Chalk boards convey a classic look at home or school and have many modern applications. They are great classroom learning tools, and have many business and recreational uses as well.
— This product is a best seller at Neely's in South L.A.
ToyDirectory Product ID#: 28694      (added 5/28/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: LD-100GP
Launch Date: April 2010
Gender: Boys And Girls
Category: Bags & Backpacks
School Supplies
Gifts



The Little D backpack is made of 100-percent polyester, with mesh lining and a PU black accent piece on the front flap. It includes an iPod holder, bottle holder and cell phone holder, along with two zipper pockets and one Velcro pocket. The backpack can also be used as a tote. It is "light weight, but still stylish and functional," Diaper Dude Administrative Assistant Stephanie Moore told TDmonthly.
ToyDirectory Product ID#: 28686      (added 5/27/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: LD-102D
Launch Date: April 2010
Gender: Boys And Girls
Category: Bags & Backpacks
School Supplies
Gifts



The Little D backpack is made of 100-percent polyester, with mesh lining and a PU black accent piece on the front flap. It includes an iPod holder, bottle holder and cell phone holder, along with two zipper pockets and one Velcro pocket. The backpack can also be used as a tote. It is "light weight, but still stylish and functional," Diaper Dude Administrative Assistant Stephanie Moore told TDmonthly.
ToyDirectory Product ID#: 28687      (added 5/27/2010)
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Age Range: 5 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: EI-5099
Launch Date: January 2010
Gender: Boys And Girls
Category: Science & Nature
Educational
School Supplies



The Hydroponics Lab gives a 360 degree view of growing plants, revealing the hidden magic of plant roots with no soil required. This set of three growing tubes is a mess-free way to explore hydroponics. Transparent seed baskets provide a few seedlings growing both up and down.
ToyDirectory Product ID#: 28677      (added 5/27/2010)
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These pens are carved from wood and painted in vibrant colors to depict a wide variety of fun animals.
— “We carry a ton of different animals to choose from. It’s not your typical ink pen!” said Manager Katie Harris of Key West Toy Factory in Key West, Fla., of these best sellers in May 2010.
ToyDirectory Product ID#: 28669      (added 5/27/2010)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Educational
School Supplies



The fronts of the 26 colorful cards from the Under the Sea set feature marine life illustrations from Janell Genovese. The backs of the cards include facts about the animals so kids can learn on the go.
— Laurie of Double Bugs liked that the flash cards encourage thinking and imagination. She said, “My boys have a blast with these and even made the animal noises to match.”
— Dee from Two of a kind, working on a full house found that within a week her son was remembering what he learned from the flash cards. She felt this would give him an advantage when he started preschool.
ToyDirectory Product ID#: 28610      (added 5/24/2010)
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Age Range: 5 to 8
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: Taiwan
SKU or Item #: M1-107
Launch Date: March 2008
Gender: Boys And Girls
Category: Educational
Gifts
School Supplies



Developed by an occupational therapist, Pathquest aims to strengthen eye-hand coordination and visual perception through four different quests, with a total of 12 adventures.
ToyDirectory Product ID#: 28562      (added 5/17/2010)
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Age Range: 4 to 7
Target Age Range: 3 to 5
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: M1-103
Launch Date: January 2008
Gender: Boys And Girls
Category: Educational
Arts & Crafts
School Supplies



Developed by an occupational therapist to improve hand strength and coordination, these stenciling activities are designed to teach the young learner to find the proper shape among similar shapes to develop visual discrimination and visual form constancy. Children will also learn to place the shapes in the correct orientation in order to strengthen visual spatial relationship and closure skills. Working with the stencil encourages good hand strength and bilateral coordination.
ToyDirectory Product ID#: 28540      (added 5/14/2010)
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Age Range: 3 to 6
Target Age Range: 3 to 5
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: M1-101
Launch Date: January 2008
Gender: Boys And Girls
Category: Arts & Crafts
Educational
School Supplies



Snip It! is designed to help young children learn proper scissor skills. Snipping and cutting activities can help develop a child’s eye-hand coordination, adherence to visual boundaries and paper stabilization skills. Awards: 2010 NAPPA Gold.
ToyDirectory Product ID#: 28539      (added 5/14/2010)
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