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October 2009 Notable Toys — Developmental Toys





Age Range: 2 to 6
SKU or Item #: 9202
Launch Date: January 2009
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Developmental Toys
Novelties



Designed to provide safe, fun and healthy activity for children, the Happy bike has an adjustable seat and a tension setting, and includes a battery powered odometer. It is made with a steel frame, and is foam padded for safe play, Some assembly is required (tools included). Launch date: 2009.
ToyDirectory Product ID#: 25894      (added 10/29/2009)
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Age Range: 2 to 6
SKU or Item #: 9203
Launch Date: January 2009
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Developmental Toys
Novelties



Designed to provide safe, fun and healthy activity for children, this air walker is made of steel and is foam padded for safe and long-lasting use. Some assembly is required (tools included). Launch date: 2009.
ToyDirectory Product ID#: 25893      (added 10/29/2009)
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Age Range: 2 to 6
SKU or Item #: 9201
Launch Date: January 2009
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Developmental Toys
Novelties



This treadmill for children between the ages of 2 and 6 is designed to provide safe, fun and healthy activity. It is not motorized. It features a battery powered odometer, and some assembly is required (tools included). The treadmill is foam padded and colorful, built of steel for long-lasting use. Launch date: 2009.
ToyDirectory Product ID#: 25891      (added 10/29/2009)
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Age Range: 2 to 6
SKU or Item #: 9204
Launch Date: January 2009
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Developmental Toys
Novelties



This weight bench for children between the ages of 2 and 6 is designed to keep children fit by providing safe, fun and healthy activity. The total weight of the bar, including foam weights, is 4.25 lbs. Three different exercise are possible: press, leg curl, and leg lift. It is made of steel and foam padded. Some assembly is required (tools included). Launch date: 2009.
ToyDirectory Product ID#: 25892      (added 10/29/2009)
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Age Range: 1 to 3
Launch Date: September 2007
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Plush



These smart characters are comprised of three soft pieces that when “puzzled” together make a playful friend. Sturdy enough for a wobbly toddler to balance on and lightweight enough to move around, these silly seats are a fabulously fun gross motor tool. Kids can climb on it, sit on it or drool on it; the snugly, durable fabric is removable and washable, and there are four playful characters. Silly Soft was a 2010 Gold Award Winner for Netherlands' Best Baby and Infant Product. Launch date: September 25, 2007.
ToyDirectory Product ID#: 25890      (added 10/29/2009)
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Age Range: 0 to 1
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Language



When baby gums or bites the largest soft disk on this teething ring, it vibrates, offering comfort and a lesson in cause and effect. A disk with bold, red and white stripes catches baby’s eye. Raised stripes and smooth sections encourage teething. Completing the ring are six chewy, textured disks filled with orange, purple and red beads. Some are water-filled and, when refrigerated, provide a cool diversion from sore gums. Varied textures cultivate tactile sensitivity, helping to develop communication skills. Launch date: October 2009.
ToyDirectory Product ID#: 25866      (added 10/29/2009)
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Age Range: 0 to 2
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Language



Caregivers can refrigerate this colorful, water-filled rattle to bring cool relief to teething babies. On one end, a red, squishy, water-filled, oval ring with nubby bumps invites baby to soothe his gums. In the middle, a curved, white handle features raised, black stripes and three colored rings click-clacking around it. The handle is thin enough for even young babies to grasp. There is a black ball with white polka-dots on the other end of the handle to help baby focus. Launch date: October 2009.
ToyDirectory Product ID#: 25865      (added 10/29/2009)
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Age Range: 0 to 2
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Language



These sleek, boldly colored ladybugs can be refrigerated so that their water-filled sections provide cool comfort for sore gums. Bendable, squishable textures and raised polka-dots encourage exploration by mouth. A smooth, black head provides bold contrast in color and texture to the rest of the little bug. Nubby antennae offer additional teething fun. They are available in two-packs with either a red and a purple ladybug or a red and an orange ladybug. Launch date: October 2009.
ToyDirectory Product ID#: 25864      (added 10/29/2009)
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Age Range: 0 to 1
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Furniture & Decor



This soft, padded playmat features a high contrast, smiling ladybug. Overhead, white polka-dots on a black arch are designed to catch baby’s gaze, allowing him to focus. Three brightly colored toys with geometric patterns and high contrast designs dangle overhead to provide added visual stimulation. A soft, curved cushion securely cradles baby. It doubles as a tummy time bolster. A self-standing, True Reflection™ mirror offers tummy time entertainment. Many textures encourage baby’s tactile sense while sounds stimulate baby’s hearing. "The playmat is so versatile, with activities for back-lying babies and tummy time too. The high contrast, geometric patterns help baby develop visually, sounds and textures stimulate the other senses," Peggy Barrett, PR consultant for Barrett Marketing Communications, told TDmonthly. Launch date: October 2009.
ToyDirectory Product ID#: 25863      (added 10/29/2009)
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Age Range: 0 to 1
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Educational



These lightweight oval rattles are made for little hands to grasp and little mouths and fingers to explore. The set comes with a yellow rattle with raised, textured, orange stripes and a red handled rattle with raised, purple stripes. A smooth, clear plastic ball perches at one end of the rattle, spinning and sending colorful beads popping along. Inside is a spinning disk with a mirror on one side and a symmetrical, smiling face on the other. It comes in a two-pack and received a 2009 Oppenheim Toy Portfolio Gold Award. Launch date: October 2009.
ToyDirectory Product ID#: 25861      (added 10/29/2009)
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Age Range: 0 to 1
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Educational



High contrast geometric stripes, polka dots and a surprising light up feature grab baby’s focus. The lime green rattle has two textured handles with teal stripes, perfect for two-handed play. There are two spheres on the rattle. One lights up as it spins. The other is clear with a bug character smiling on a rotating disk inside. It is available with either blue or pink accents and has received a 2009 Oppenheim Toy Portfolio Platinum Award and SNAP Award. Launch date: October 2009.
ToyDirectory Product ID#: 25862      (added 10/29/2009)
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Age Range: 0 to 1
Launch Date: October 2000
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Educational



This retro, little phone receiver has chewy textures, soft rattling noises and clear, bright colors to engage and stimulate baby’s senses. A bold, black and white bull’s eye on one end fosters visual acuity. Two beads — one black and the other white — circle around a mirrored funnel on the other end for additional visual stimulation. The lightweight rattle has a thin handle to fit even the tiniest grasp. This product received a 2009 Oppenheim Toy Portfolio Gold Award and an Oppenheim Toy Portfolio SNAP Award.
ToyDirectory Product ID#: 25860      (added 10/29/2009)
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Age Range: 0 to 3
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Educational



Little hands will snap and unsnap 20 large beads in bold, bright colors with many textures. The beads have a vanilla bean scent to stimulate the sense of smell, too. At first, baby will dump the beads and pull strings of them apart. As muscles coordination improves, baby will learn to snap the beads together and even sort them by color and shape. The beads pack up in a clear reusable plastic storage bucket with a convenient carry handle. "Vanilla scent helps stimulate another sense. The set has two large pieces with three attachment points to allow more building variety and fun," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: October 2009.
ToyDirectory Product ID#: 25859      (added 10/29/2009)
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Age Range: 3 to 7
Specialty: Yes (as of 2011)
SKU or Item #: 55693
Launch Date: February 2009
Gender: Boys
Category: Pretend Play
Costumes & Accessories
Developmental Toys



This product was a 2009 ASTRA Best Toys for Kids Winner — the only costume to win this award in 2009 in the Pretend/Fantasy Play category. The green Dragon side is made with shimmering scales and a yellow dragon tail. The silver Knight side emulates a glittering armor and is embellished with a red and black emblem. The Reversible Dragon/Knight Hood (sold separately) completes the look of this fiery dragon and a feisty knight. "This is a truly unique and high-quality design and it's sold for the specialty market only," Veesha Knight, sales and marketing manager for Creative Education of Canada, Inc., told TDmonthly. Launch date: February 2009.
Awards: 2010 Children's Choice Award by the Canadian Toy Testing Council.
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a December 2011 survey that "We ran out of capes this year," and that she will definitely order capes from the Great Pretenders line by Creative Education again for Halloween next year.
ToyDirectory Product ID#: 25854      (added 10/29/2009)
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Age Range: 12 and up
Launch Date: October 2009
Gender: Boys And Girls
Category: Electronic Games
Developmental Toys
Educational



The Discover Electronics Kit is designed to help users learn the basics of electronics and make their own projects. It contains the most common electronics components as well as a prototyping breadboard. Easy, full-color diagrams teach how to bring ideas to life, helping teenagers become smarter about the world around them. It offers a basic understanding of how things work and that knowledge is a great motivator in figuring out how to solve problems. Not overly simplified, it uses real parts and encourages creativity — not just following directions. "The kit takes you beyond the concept of turning on a light and guides you through the 'how' and the 'why' of electronics so you can get creative yourself," Victoria George, founder of Victoria George Public Relations, told TDmonthly. Launch date: October 2009.
ToyDirectory Product ID#: 25852      (added 10/29/2009)
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Age Range: 1 to 5
SKU or Item #: 86009
Launch Date: January 2009
Gender: Boys And Girls
Category: Developmental Toys
Pretend Play
Infant & Toddler



Ophélie hides in her chubby belly a large, cuddly egg in which her four chicks, all with different colors and featuring different sounds, are snuggled up warmly. Each chick gets into the egg through an opening of the corresponding color. Mother Ophélie is a hand puppet and the little chicks are finger puppets. A game encouraging mother-child role playing, recognition, matching colors, and awakening of the senses, Ophélie offers baby various discoveries. "Ophélie and her chicks is a toy that evolves in a way that accompanies the baby throughout his or her passage into early infancy. As the child grows, new play elements are revealed, making new activities possible," Alicia Célérier, assistant sales manager export for Lilliputiens, told TDmonthly. Launch date: 2009. Watch Ophélie and Her Chicks: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 25851      (added 10/29/2009)
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Age Range: 3 to 7
SKU or Item #: 0002
Launch Date: December 2009
Gender: Boys And Girls
Category: Preschool
Educational
Developmental Toys



MY WEEK is designed to show little ones how days are organized in a way that is colorful, playful and personalized to a child's life. It may be used to introduce the days of the week, seasons, weather, routines and special events. Colours and symbols allow even pre-readers to differentiate each day. MY WEEK includes a magnetic calendar, 58 developmentally appropriate activity magnets, a dry erase marker and a reusable storage bag. "In a nutshell, it helps children to develop a better understanding of the abstract concept of time in an engaging, fun manner! We have found no other products in the market that address this need," Nathalie and Jennifer, owners of 2fish kids, told TDmonthly. Launch date: December 2009.
ToyDirectory Product ID#: 25848      (added 10/29/2009)
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Wholesale Price: (Log in to view)
Age Range: 3 to 8
Launch Date: August 2009
Gender: Boys And Girls
Category: Award Winners
Developmental Toys
Costumes & Accessories



Designed for children ages 3 to 8, Pipperoos' creative drama kits include dress-up materials and an illustrated storybook. The Sea Play Sea Turtle Kit features a Terry the Turtle costume and Pipperoos' first book, The Key in the Sea. While listening to the story, children can pantomime, act out the story independently, or explore the theme with related activities listed in the book. "Pipperoos' creative drama products encourage active participation in reading, storytelling, and learning," Jennifer Hastings, co-founder of Pipperoos, told TDmonthly. Launch date: August 18, 2009.
ToyDirectory Product ID#: 25846      (added 10/29/2009)
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This 6" square bag challenges its owner to find each of the fun objects in the bead-filled bag through the front window. The bag includes a snap tag that lists the different products, and kids can also form their own games and try to "find something blue," for example. Other colors/themes are available.
— Christine Lee of Treehouse Toys in Canton, Ohio, told TDmonthly in late October 2009 that she expects the Peek-A-Boo Bags to do really well for the holiday season, since there's nothing like them for toddlers.
ToyDirectory Product ID#: 25827      (added 10/29/2009)
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Wholesale Price: (Log in to view)
Age Range: 3 and up
SKU or Item #: 10326
Launch Date: August 2010
Gender: Boys And Girls
Category: Wooden Toys
Preschool
Developmental Toys



Part play theater and part brainteaser, this forest exercises imagination and depth perception. Children can make up their own stories or use the cards; the challenge is to determine which animal is standing deeper in the forest. The "unique gift item inspires imaginative play as well as developing depth perception," Brooke Sherman, wholesale manager of Kid O Products, told TDmonthly.
ToyDirectory Product ID#: 25688      (added 10/20/2009)
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Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys



Four spinning pieces with a variety of bright colors,  textures and shapes draw baby’s eyes, ears and mouth to play with the Illumination Station. Like Sassy’s classic Fascination Station and Fishy Fascination Station, this toy can be mounted to a high chair tray or other flat surface with its sturdy suction-cup base. The moon ball glows from within when baby spins or shakes the Illumination Station.
ToyDirectory Product ID#: 25676      (added 10/20/2009)
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Age Range: 0 and up
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler



Beginning Bites teethers inspire baby's sense of taste. A baby will have fun exploring the various textures and shapes while teething. Sold as a 2-pack.
ToyDirectory Product ID#: 25675      (added 10/20/2009)
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Pay no heed to the fainters and screamers. Blanche takes pride in being your ugly stepmonster — not to mention the first pillow ever with rainbow highlights and a mutated crown.
ToyDirectory Product ID#: 25608      (added 10/15/2009)
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Bright colors and high-contrast patterns offer visual stimulation; hidden noise makers, including rattles, squeakers, and crinkle paper perk up little ears; and a variety of textured fabrics keep busy hands occupied. Small enough to tuck into a purse or diaper bag.
ToyDirectory Product ID#: 25607      (added 10/15/2009)
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Wholesale Price: (Log in to view)
Age Range: 3 and up
Gender: Boys And Girls
Category: Developmental Toys
General Games
Preschool



The design of double-layered tracks allows the ball to move forward and go in one hole and out from the other continuously through the user's left-right movement. This innovation increases the play value and promotes the player's movement, balance and coordination. Putt Putt Balance Board is an evolution of Rocking Seesaw & Maze Balance Board. The user can watch the progress of the ball while standing on the base. The anti-slip design on the bottom of the board is provided to ensure the safety of the user. The playing method can vary from simple to complex; it can be adjusted based on the child's ability: the ball can circulate between the upper and lower layers. Dimensions are 20" x 16" x 2" and maximum loading is 176 lbs. Launch date: October 2, 2009.

ToyDirectory Product ID#: 25604      (added 10/15/2009)
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