March 2006 | Vol. V - No. 3
|FAO Schwarz CEO, Ed Schmults, talks about the role of mass merchandise in a specialty retail toy store.|
|Michael Ziegenhagen, 14-year owner of four stores called Playmatters, discusses the importance of using trade organizations as a means of learning and sharing information.|
|Michelle Deutschmann, owner of 2-year-old Kaleidoscope Toys, gives advice on scouring the aisles.|
|Idanna Smith, owner for 20 years of Juggles, touches on the need for "integrity" when deciding whether a toy is right for a store or not.|
|Long-term owner of Fundamentally Toys, Debbie Scholl, analyzes "hot" products and how to avoid getting hooked by the hype.|
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