Familiarity Breeds Sales of Classic Toys

Recognizable Dolls and Plush Attract Buyers

By TDmonthly Staff
May 2006

Grandparents and parents are usually cited as the impetus for classic toy buying, but now 2-year-olds are getting into the act. DVDs of classic films such as the "Wizard of Oz" are making fans and collectors younger than ever. And when the Tonner Doll Company (ToyDirectory), the Alexander Doll Company and Russ Berrie & Company pick up the licenses, specialty retailers are sure to profit.

Read next month's issue to find out more.