June 21, 2021

TDmonthly Magazine

December 2006 | Vol. V - No. 12

What Makes an Award-Winning Toy

Experts Say If It Doesn't Play, It Doesn't Stay

By Julie L. Jones
December 2006

“Too many are expert in the production of products, but not in the power of the playfulness of their products.” Dr. Toy
TDmonthly Magazine is happy to congratulate the dozens of honorees whose names appear on lists for this year’s toy awards. To find out what constitutes an award-winner, TDmonthly spoke with noted child development expert Stevanne Auerbach, Ph.D., better known as Dr. Toy (publisher of Dr. Toy’s 100 Best Children’s Products for 2006), and children’s media expert Stephanie Oppenheim, co-founder (along with her mother, Joanne) of the Oppenheim Toy Portfolio (publishers of  the 2007 Oppenheim Toy Portfolio Platinum Awards).

Here’s what they said:
Fortunately, Dr. Toy added, most industry players are dedicated to quality and “share the goals of creating a more playful and productive world for children of all ages.” Following are lists of  some of the toys that have been awarded for their success:

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