ToyDirectory
January 24, 2022

TDmonthly Magazine

May 2007 | Vol. VI - No. 5


How to Keep Your Toy Store Thriving

Price Hikes and Lizards Help Retailers Stay Open

By Alison Marek
May 2007

“Mark-up has to do with what the market will bear.” Shawn Thelen, Ph.D., Hofstra University
With additional research by regional correspondents Virginia Davis, Dennis Furlan, Elizabeth Greenspan, Terri Hughes-Lazzell and Brenda Ruggiero

Running a toy store isn’t easy. High costs and competition snuffed out at least one neighborhood specialty store within the past two years, nearly half of 26 toy-store owners told TDmonthly Magazine. And two said they were struggling for survival themselves.

But despite the challenges, most had never considered closing shop.

What keeps them going? Everything from lizards on packages to simple websites, toy-store owners and experts told TDmonthly:

LOWER EXPENSES

COMPETE ONLINE

BE SPECIAL

PRICE APPROPRIATELY

WORK TOGETHER

SPREAD THE WORD








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