Retailer Spotlight: Fundamentally Toys

By Brenda Ruggiero
May 2007

Debbie Scholl has run Fundamentally Toys, a specialty store in Houston, for more than 10 years. How does she do it? By staying pumped up, finding a great staff and keeping track of hot categories. But “thinking from abundance rather than lack when times are tough is not as easy as it sounds,” she admitted to TDmonthly Magazine. Read more about how this ASTRA president stays positive and makes her toy store a destination in the June issue of TDmonthly Magazine.