How to Manage a Monster Hit

So You've Got a Hit ... Now What?

By Alison Marek
July 2007

Some store owners smell a hit and go for it. Others keep away. What could be wrong with a best-selling toy? Just ask almost any store owner who's trying to keep customers supplied with Ganz's Webkinz. Or one who was there for Ty's Beanie Baby craze.

Toy-store owners who weather a toy craze have learned how to be patient, strategize to keep their customers loyal when hot toys are in short supply, and maintain good communication with the company whose toy is suddenly out of control. Learn what to do (and what not to do) when a little toy suddenly becomes a monster hit in the August issue of TDmonthly Magazine.