

Mark-My-Time™ Digital Bookmark by MARK-MY-TIME LLC
What the Moms Thought: Ledford and Zuidema liked that their 8-year-olds (Joe and Alyssa, respectively) could operate the bookmark independently. Christensen bought a second bookmark so Joshua (10) and Ben (6) could each have their own since, “much to my surprise, the kids loved this bookmark.” She felt it encouraged them to read more than they usually do.
“Using this product boosted Joe’s (8) self-esteem, as he did not think of himself as being an avid reader, yet he found he spends over two hours every day reading,” Ledford commented. While there are other ways to track reading time, she liked that “the digital bookmark gives the child the independence and responsibility to time his own reading.”
Dawson found that “the assumptions behind this product are counter to fostering a love of reading,” since she felt timing reading would pressure the child.
“Oh, my gosh ... look how long I read today!” Joe (8) exclaimed. The Wilson children enjoyed seeing how long it took to read a specific passage, and one of them suggested using the bookmark “for other subjects and timed drills and quizzes.” Dawson reported that “Ethan (9) enjoyed figuring out how to set the clock and start the timer,” although he was befuddled as to why someone would want to track reading time.
What the Kids Learned from this Toy: “[It’s] helping [Alyssa, 8] make better estimates” of how long it takes her to complete specific tasks, reported Zuidema. Wilson’s children learned time management skills. Joe (8) and Alyssa (8) plan to see how long it takes them to read thicker books, such as those in the Harry Potter series.
How to Improve It: Ben (6) would like be able to track reading progress in several books with one bookmark. Several participants suggested color and/or pattern variations, and Kent (13) thought “characters,” such as Batman, would be nice. Ledford suggested including stickers so children can personalize their bookmarks.
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