Sales Tracking - End of January 2009

Monthly Sales Figures on Specialty's Standards

By Alison Marek
February 2009

TDmonthly Magazine surveys toy-store owners throughout the country to find out which steady sellers are still doing well. All items are graded on a scale of 1 to 5, with 5 being the highest . Toys are divided into two groups and each group is evaluated bimonthly.

Results Summary: Bananagrams keeps getting stronger. Though Quadrilla still sold fairly well for some, even Christmas didn't totally rev up this former star. Ruckus, a big hit in some stores, isn't impressing other owners. Webkinz strengthened, but it's not what it used to be. PlasmaCar sales were slowed in specialty by the product's debut at Costco.

GROUP 2 TOYS:

GROUP 1 TOYS:

GROUP 1:

Stomp Rockets by D & L COMPANY
MELISSA & DOUG
Knights Figures by HOTALING IMPORTS, SHCLEICH or SAFARI
Snap Circuits by ELENCO
WOW TOYS
Blokus by EDUCATIONAL INSIGHTS
Puppets by FOLKMANIS
Zoobie Pets by ZOOBIES
iPlay Lift-Off Rocket by INTERNATIONAL PLAYTHINGS
HABA
PlayFoam by EDUCATIONAL INSIGHTS
Ugly Dolls by Pretty Ugly
20Q by Radica
Inside Out Balls by Play Visions

GROUP 2:

Webkinz by GANZ
LEGO
PLAYMOBIL
PlasmaCar by PLASMART
Sticky Mosaics by THE ORB FACTORY
Bananagrams by BANANAGRAMS
Calico Critters by INTERNATIONAL PLAYTHINGS
Baby dolls by COROLLE
Rody by TMI
Rush Hour by THINKFUN
Ruckus by FUNSTREET
Groovy Girls by MANHATTAN TOY
Quadrilla by HaPe
Bakugan Battle Brawlers by Spin Master