ToyDirectory
December 3, 2021

TDmonthly Magazine

January 2009 | Vol. VIII - No. 1


Harry Potter Movies Will Lead in Toys

Predictions Place Comic Book Heroes Close Behind

By Lutz Muller
January 2009

January 13, 2009 — Most of the very successful toys in 2008 were driven by movies — “Star Wars: The Clone Wars,” “The Dark Knight,” Wall-E” and “Iron Man” – and it hence behooves us to look at what films are awaiting us this year and next.

I asked my buyer friends to rate the toy potential of the movies coming down the pike, on a scale from 1 to 10. This is what they came up with:

Title Toy Potential Release Date Developer Likely licensee(s):
1st in US; 2nd international
The Pink Panther 2 4 2/6/2009 MGM Sanrio
Jonas Brothers: The 3-D Concert Experience 4 2/27/2009 Disney Jakks Pacific
Watchmen 7 3/6/2009 Warner Bros. DC Direct
Monsters vs. Aliens 8 3/27/2009 DreamWorks Toy Quest
The Wolf Man 7 4/3/2009 Universal Pictures open
Race to Witch Mountain 2 4/9/2009 Disney Mattel
X-Men Origins: Wolverine 6 5/1/2009 Marvel Hasbro
The Chronicles of Narnia – The Voyage of the Dawn Treader 5 5/1/2009 Disney Jakks Pacific
Hannah Montana: The Movie 7 5/5/2009 Disney Jakks Pacific/Mattel
Star Trek 8 5/8/2009 Viacom Playmates/Corgi
Terminator: Salvation 8 5/22/2009 Warner Bros. Playmates
UP 5 6/12/2009 Disney Playmates
Transformers: Revenge of the Fallen 9 6/26/2009 Hasbro Hasbro
Ice Age 3: Dawn of the Dinosaurs 8 7/1/2009 20th Century Fox Mattel
Astro Boy 3 7/1/2009 Imagi Animation WowWee
Harry Potter and the Half-Blood Prince 10 7/7/2009 Warner Bros. NECA (int'l)/Corgi (Europe)
Land of the Lost 5 7/17/2009 Universal Pictures Jakks Pacific
G-Force 5 5 7/24/2009 Disney Jakks Pacific
He-Man: Masters of the Universe 8 8/1/2009 Warner Bros. Mattel
G.I. Joe: Rise of Cobra 9 8/7/2009 Hasbro Hasbro
Where the Wild Things Are 2 7 9/9/2009 Warner Bros. McFarlane Toys
Avatar 8 8 12/17/2009 20th Century Fox Mattel
The Princess and the Frog 5 12/25/2009 Disney Mattel
Toy Story 3 9 1/8/2010 Disney Mattel
Teenage Mutant Ninja Turtles 8 3/4/2010 Imagi Animation Playmates
Alice in Wonderland 3 3/19/2010 Disney Mattel
Alvin and the Chipmunks 2 5 3/19/2010 20th Century Fox Mattel
Iron Man 2 8 4/30/2010 Marvel Hasbro
Spider-Man 4 10 5/1/2010 Marvel Hasbro
Shrek Goes Fourth 7 5/21/2010 DreamWorks McFarlane Toys
Prince of Persia: The Sands of Time 5 5/28/2010 Disney Jakks Pacific
Thor 6 6/4/2010 Marvel Hasbro
Harry Potter and the Deathly Hallows: Part 1 10 11/1/2010 Warner Bros. NECA (int'l)/Corgi (Europe)
Rapunzel 6 12/25/2010 Disney Mattel

For both 2009 and 2010, the buyers rated the Harry Potter entries as the top movies in terms of toy potential.

In order to validate their judgment, I looked at blog metrics denoting consumer interest, comparing the three top-rated movies for 2009. These metrics confirm the ratings:


I also consulted Times Online (the online version of the venerable “Times” of London) ] in regard to their projections for the 50 biggest blockbusters in 2009.

This is how they rated some of the movies given above:

Times
Rank*
Movie Buyer Weight**
1 Harry Potter and the Half-Blood Prince 10
3 Star Trek 8
4 Watchmen 7
5 X-Men Origins: Wolverine 6
7 Avatar 8
8 Monsters vs. Aliens 8
9 Terminator: Salvation 8
13 Transformers: Revenge of the Fallen 9
22 Ice Age 3: Dawn of the Dinosaurs 8
25 Hannah Montana: The Movie 7
30 The Wolf Man 7
35 G.I. Joe: Rise of Cobra 9

* 1 is best
** 10 is best

The buyers and the “Times” seem to agree in principle on which movies will be the most influential this year.







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