April 26, 2024
Melissa & Doug. We could almost stop there, based on responses from 38 specialty toy stores across the United States, but there are other top-selling wooden toys, too. In addition to Melissa & Doug’s puzzles, blocks, food and craft kits, RC2’s Thomas & Friends Wooden Railway, Manhattan Toy’s Automoblox, HABA’s baby rattles and Plan’s line of infant toys are also performing nicely for independent toy shops. See the top-10 best-selling wooden toys below.
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Thomas & Friends Wooden Railway: Charlie by LEARNING CURVE
This small purple engine boasting red wheels and gold trim is labeled with the No. 14 and prides himself on mischief and adventure. It measures 3.5" x 1.5" x 2".
— Ten of 38 specialty retailers named Thomas & Friends as one of their best-selling wooden lines in February 2010.
— Mike Lane, manager of Hobbytown in Cumming, Ga., told TDmonthly in early 2010 that his store sells about 3 dozen Thomas trains per month. 2/24/2010 (MSRP: $11.99; Age: 2 and Up)
Prehistoric Sunset Jigsaw Puzzle by MELISSA & DOUG
This 24-piece wooden jigsaw puzzle features an attractive palette of dinosaurs and scenery. It measures 0.4" x 11.75" x 15.75".
— Eight of 38 retailers named puzzles by Melissa & Doug as a best-selling wooden toy in early 2010. Jamie Burdette, owner of LB Toys in Media, Pa., told TDmonthly his store sells about 36 a month of assorted styles. 2/24/2010 (MSRP: $9.99; Age: 3 and Up)
Bake & Decorate Cupcake Set by MELISSA & DOUG
Kids can use the icing tube-shaped dry-erase markers to color four wooden cupcakes that come with a baking tray, cupcake sleeves and decorative wooden candles. The package measures 10.5" x 13.25" x 3.13".
— Play food sets and cutting food from Melissa & Doug were named as a best-selling wooden toy by seven of 38 retailers in February 2010. "The Melissa & Doug cupcake set did really well," Lesa Smith of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly.
― Michael McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in spring 2010 that the Bake and Decorate Cupcake Set is his best-selling playset. “One of my employees absolutely loves it,” he said of what helps drive sales.
― “All year, [the best seller] is food sets from Melissa & Doug,” said Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., when asked about his top-selling playsets and activity kits during an April 2010 interview.
― Six of 43 retailers listed Melissa & Doug as their top supplier of playsets in April 2010. (
Watch Video) 2/24/2010 (MSRP: $19.99; Age: 3 and Up)
Abby & Emma Magnetic Dress-up by MELISSA & DOUG
These wooden, magnetic dolls come in a box with multiple clothing options and include stands for playtime.
— Five of 38 retailers told TDmonthly in February 2010 that Melissa & Doug magnetic dress-up items are a best-selling wooden toy in their stores. 2/24/2010 (MSRP: $19.99; Age: 3 and Up)
Unit Blocks on Wheels by MELISSA & DOUG
This colorful collection of 36 wooden blocks comes in a red-wheeled wagon with a rope for transport. It measures 13" x 11" x 3."
— Five of 38 specialty retailers named Melissa & Doug's blocks as a best-selling wooden toy in February 2010. 2/24/2010 (MSRP: $16.99; Age: 2 and Up)
Automoblox T900 Truck by AUTOMOBLOX
Complete with interchangeable parts like the rest of the Automoblox collection, the T900 features a chrome grill and bumpers, all-terrain tires on chrome wheels, and an overall sleek, sporty design.
— Four of 38 specialty retailers named Automoblox as a top-selling wooden toy in February 2010. "Automoblox do really well," said Stacy Solie of Leapin' Lizards Toy Co. in Bend, Ore., citing sales of about 2 dozen per month. 2/22/2010 (MSRP: $45.00)
Lirum and Larum Rattles by HABA USA/HABERMAASS CORP.
Brightly colored with water-based stain (no lacquer) rattles are sure to keep baby happy and busy. Whether babies want to shake it or spin it they’re going to enjoy it.
Awards: Creative Child Magazine Toy Award 2010
— Three of 38 specialty retailers cited rattles by HABA as a best-selling wooden toy in their stores in February 2010. 2/19/2010 (MSRP: $14.00; Age: 0 to 2)
Building Blocks Sakrada by HABA USA/HABERMAASS CORP.
These beechwood blocks in a pastel palette are made in Germany and come in a 10-piece set.
— Two of 38 specialty retailers named HABA blocks as a best-selling wooden toy in February 2010. 2/25/2010 (MSRP: $25.99)
Gobblet Junior by BLUE ORANGE GAMES
Gobblet Junior brings the award-winning, fun game of strategy to the whole family. Gobblet Junior plays just like Tic-Tac-Toe except that players can gobble up their opponents and move their pieces around the board. The first to line up three pieces in a row wins. Fun, strategy, memory and surprise are always part of the game.
— Two of 38 specialty toy retailers named Blue Orange when discussing best-selling wooden toys in February 2010. 11/28/2005 (MSRP: $19.95)
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