How and What to Buy at Trade Shows

Retail Expert Gives You Strategies to Maximize Your ROI

By Alison Marek
December 2010

You've spent a lot of time and money to make it onto the show floor: Now find out how to make that investment profitable. In January's TDmonthly Magazine, Bob Phibbs, the Retail Doctor, gives you pointers on how to maximize your time at Toy Fair and any other trade show.