How to Pick a Winner

Find the Right Stuff for Your Store

By Alison Marek
March 2011

Just because a toy's a hit over in Paducah doesn't mean it'll be flying off your shelf. Learn a strategy for determining whether a game will be fun enough and involving enough to keep your customers' interest. Find out how hit movies can affect toy sales. And learn how to temper customer whims with hard-and-fast data in next month's TDmonthly Magazine.