Price High, Sell More

By Alison Marek
January 2011

The trick to pricing isn't to find the lowest price, but to find the price the excites the customer. From perceived bargains (that are higher than normal prices) to perceived quality (which customers are willing to pay for), it's all a matter of psychology and numbers. Experts and seasoned retailers share their tips on getting the most from price tags in the February issue of TDmonthly Magazine.